The CONNECT Steering Committee consists entirely of your contemporaries, meaning we tackle the themes that have profound significance to your performance as a marketer.
Many Marketing professionals understand their functions but have a hard time measuring and conveying results; this track will explore different tools and methods to quantify the role of the Marketer.
Gone are the days where a company can allow itself to interact with a customer on a singular platform, join this track to learn more about social media and other various channels, how to manage multiple platforms, and how to maximize each to the fullest.
It’s all about the personal touch, in today’s CX world, if you don’t have it then you’ll fall behind. This track will explore how to attain and implement predictive analytics to deliver a personalized and optimized Customer Experience.
It’s no secret that AI and Data are two keys to the future, this track will focus on these two transformative elements and how they are changing the world of CX.
Leadership, Teams and TransformationSurveyMonkey - Vice President, Product Marketing & Customer Advocacy
Marketers face aggressive growth targets, but to reach them they’ve got to break through the noise and earn the trust of their buyers—at scale. Join us to learn how you can leverage feedback to deliver marketing messages that are effective, authentic, accurate, and impactful.
Key Takeaways:
Listen to your customers and target buyers for more effective marketing
Embrace authenticity by leveraging the voice of your customer
Understand and deliver on your customers’ expectations
Enable your organization to take action by sharing feedback broadly
Leadership, Teams and TransformationPoly - Executive Vice President and Chief Marketing Officer
In 2018, audio pioneer Plantronics acquired video conferencing company Polycom. The acquisition created one company – Poly – with the largest set of communications “endpoints,” from headsets to video conferencing systems, uniquely positioned to help people collaborate anywhere, on any platform and in more meaningful ways.
As EVP and CMO of Poly, Amy Barzdukas was responsible for creating a cohesive brand identity, story and marketing strategy to pull the new combined company into the future.
Join Barzdukas as she discusses what it takes to lead marketing post-acquisition and how to honor two company legacies while creating one new brand for a new company.
Key Takeaways:
A high-level overview and understanding of marketing best practices to utilize following a merger and/or acquisition
Highlight how to collaborate to bring two separate cultures and expertise together into one storied legacy
Showcase how to navigate messaging and company culture nuances both internally and externally
Understand the importance of leading a clear vision of the future after the dust settles on a merger/acquisition
Speaker
Amy Barzdukas
Executive Vice President and Chief Marketing OfficerPoly
One critical component of a CX strategy is a sound CX vision. It provides direction to your organization, on the role you should be playing in your customer’s lives and how every interaction with your customer should feel. Developing a strong CX vision requires a clear brand promise and an in-depth knowledge of your customers’ needs and expectations. Once in place, the hard work of rallying the organization to activate your CX vision can begin.
AI and Data Driven ExperiencesAcoustic - Global Vice President: Alliances, Inside Sales & Sales Support
Your teams can work faster, analyze more data, and drive to insights more quickly with AI-powered marketing. We’ll take a tour of AI-powered marketing – from reporting on campaign metrics to identifying anomalous behavior and where customers struggle. Learn what AI-powered marketing is and what it can do for your teams.
Key takeaways:
Learn how AI drives engagement with hyper-personalization
Ensure your customer experiences are operating as designed
Optimize digital ad conversion while reducing spend
Speaker
Patrick Lannon
Global Vice President: Alliances, Inside Sales & Sales SupportAcoustic
Quantification and Measurement Tools for MarketersArcserve - Chief Marketing Officer
Have you ever been described as a glorified event planner? It is often immediately clear to you that your stakeholders don’t quite understand the entirety of your role? It’s a daily struggle we face as marketing professionals, to change this perception. Credibility often eludes us. Perception is a dangerous foe in our business and learning how to combat it with a few, simple techniques can help win the battle.
Key Takeaways
walk away with a few ideas of how to establish credibility with external stakeholders and shift the perception
Be introduced to a framework to quantify marketing’s contribution to the corporation
Walkthrough your examples of the real-time application of the framework to understand the approach
Participate in this interactive session to learn from your peers in this shared challenge
Personalized Marketing and Data-Driven ExperiencesAmerican Medical Association - Chief Experience Officer, SVP Physician Engagement
Todd Unger, the American Medical Association CXO, presents a case study on the AMA’s Digital Transformation. Todd will detail how the AMA has leveraged technology and digital platforms to transform their customer experience in just under two years.
He will present the case study in the context of a productive disruptor, a new breed of digital leaders who can turn a bold digital vision into reality fast, shift culture toward speed and innovation and break rules without driving the organization off the rails. Topics that will be discussed include getting the C-Suite on board with the change, the importance of segmentation, messaging, and the customer journey among other anecdotes.
Key Takeaways:
Attendees will walk away with clear, practical learnings about how to drive rapid digital transformation and business results.
Getting the C-Suite on board to drive change: Attendees will learn how to strategically use quick wins and cross-departmental relationships to overcome skepticism and create a culture that embraces transformational change.
Getting Segmentation Right: All marketers understand what segmentation is and why it’s important. However, there are an infinite number of ways to segment customers and doing so in a valuable manner is often challenging. Attendees will walk away with an understanding of how to add value through segmentation.
Pushing the Boundaries of the Customer Journey: Attendees will learn how to create and nurture properly segmented cross-channel customer journeys that significantly increase engagement and boost conversion.
Speaker
Todd Unger
Chief Experience Officer, SVP Physician EngagementAmerican Medical Association
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with the consumers. The DTC playbook over the past few years has disrupted dozens of categories from male grooming, mattress, and makeups to teledentistry, genetic testing, rentals, and recruiting and helped capture major market share away
from iconic brands with decades of investment in traditional marketing and distribution channels.
Key Takeaway
What it takes to be successful in building direct-to-consumer relationships in the digital medium
DTC strategies & tactics whether you are managing an upstart brand with the challenge of creating or breaking into a new category or an established brand seeking to defend and grow your business in the digital channel
How to seek help from other DTC marketers and relevant industry groups to help navigate the dynamics of a quickly evolving medium
Social Media and Multi-channel MarketingDirective Group - Director of Paid Search
Digital Marketing Strategies work best when they work together. And every strategy has evolved to feature greater power and functionality. This session will detail the core digital marketing strategies, describe the state of the art for each, and reveal specific methods for configuring tools to get maximum return on marketing investment.
Key Takeaways:
Why email is even more powerful than ever
Why every marketing shop needs a Google Analytics guru
The difference between social media marketing and social advertising
How hyper-targeting eliminates wasted advertising spend
Social Media and Multi-channel MarketingMicro Focus - Global Head of Influencer Marketing
Brand development is a complex process that increasingly requires the input of varying market influencers, including analysts, partners, thought leaders and the media. Learn how to align your messaging across various communications mediums, what levers are most effective with each key audience, and how to take an aggressive approach to building your brand by drawing the circle bigger on how you’ve defined and employed corporate communications in the past.
Key Takeaways:
Look at communications holistically, vs. in silos
Think like a startup, even if you’re a global multinational
Ladder up outreach to key, consistent themes
Don’t be afraid to repackage content around the globe
Leadership, Teams and TransformationInformatica - Sr. Director, Content Marketing
Marketing clearly brings tremendous value to a company, especially in delivering great customer experience (CX). However, B2B marketers face new challenges around engaging with increasingly sophisticated customers, trying to rise above the noise in a highly connected world, continuously differentiating a solution in a crowded marketplace, and looking for new ways to out-think competitors. This calls for deep market, competitive, ecosystem and product intelligence along with marketing expertise – i.e. a modern marketing strategy that is agile, pragmatic, aligned with GTM strategy, and ready for a digital and data-driven world. And all of this is only accomplished when you are hyper-focused on your customer and their needs.
Key Takeaways:
How B2B marketers can champion the “customer journey”
Tips on how a modern B2B marketer can have a “growth mindset”
What is needed to deliver great CX and how marketing can influence this
How a modern marketer can drive success in a digital and data-driven world
Quantification and Measurement Tools for MarketersGeneral Assembly - Senior Account Director General Assembly - Account Director
Today’s marketers have ever-increasing responsibilities across technology, data, multiple channels, optimizing ROI, and more. However, there is a clear disconnect emerging in relevant skills, given individual roles are becoming increasingly narrow and specialized, which creates silos of digital capability. In this talk, you will learn ways to effectively understand the capabilities of your marketing team, assess their skill level, and decide the best way to invest in their development.
Key Takeaways:
What is driving the digital skills gap?
What is a common framework we can use to describe career paths and critical skills in the profession?
Where should you focus investment to drive your team’s development?
Personalized Marketing and Data-Driven ExperiencesSunTrust Banks - Senior Vice President, Head of Digital Marketing
Learn how SunTrust is transforming its online user experience leveraging personalization, artificial intelligence and continuous testing and optimization to drive sales and get business leaders’ attention
Key Takeaways:
Leverage Artificial Intelligence to accelerate revenue growth
Continue to test, learn and optimize
Develop a concise story that gets business leaders’ attention
Speaker
Deborah Benard
Senior Vice President, Head of Digital MarketingSunTrust Banks
Leadership, Teams and TransformationNu Skin Enterprises Inc. - Senior Vice President, Global Product & Brand
Product Development teams often wrestle with the twin mandates to develop high-quality, customer-driven products while constantly improving speed to market. While these two goals may seem mutually exclusive, cross-functional teams can be structured and led to ensure business objectives are met while also dotting all the I’s and crossing all the T’s. By helping teams correct their functional myopia and elevate their perspective to one of team outcomes ownership, your development teams will become fertile ground for innovative solutions that are both technically robust and get to market on time.
Key Takeaways:
How Empowerment Tiers Can Break Project Gridlock
Choosing the Right Communication & Workflow Platforms
How Project Management Teams Empower CFTs Instead of Constraining Them
Crystal Clear Roles & Responsibilities Increase Development Velocity
Speaker
Kevin Fuller
Senior Vice President, Global Product & BrandNu Skin Enterprises Inc.
AI and Data Driven ExperiencesMcGraw-Hill Education - Chief Product & Operating Officer
Millions of students have gotten better grades (yes we have the data to prove it) from the use of AI in the digital products created by McGraw-Hill Education and then used in colleges across the world. MHE creates and manages products used by instructors in classes; extensively leverage Data & AI to drive better learning outcomes. In this session you will learn how AI is used in the products to help the instructors and students. We will share lessons learned with our customer journeys and managing the customer experiences of these products.
Key Takeaways:
AI & data are being used in learning products today at scale
Use of AI & Data mean changes to user workflows, product design needs to account for this
Just because the data is there, does not mean users will use it
Rethink the customer experience when using AI & Data – continuously test, modify, and test/,modify more. Be prepared to share results with customers who want to understand the AI
Leadership, Teams and TransformationApplebee's - Vice President, Marketing
Applebee’s Turnaround Story:
The Restaurant Industry’s comeback of the year in 2018
Applebee’s just had its best year since 1993, after years of slumping sales. Their success is a classic case of a brand getting back to its roots and embracing its essence.
The comeback began in 2017. John Cywinski was named President in March and he immediately shifted the paradigm of the business. He made strategic moves on his leadership team and established early trust and confidence with Franchise Partners in the turnaround plan.
The brand also resurrected their infamous ad slogan, “Eatin’ Good in the Neighborhood,” showcasing former, current and new menu items that fit the brand’s middle-market DNA. Additionally, they made operational improvements in restaurants to improve the guest experience.
But, it wasn’t until 2018 that Applebee’s proved that the success wasn’t a fluke.
Applebee’s US same-store sales grew 5% in 2018. “Eating good in the neighborhood” is alive and well, with inexpensive food that doesn’t try to be fancy. The Neighborhood Drink of the Month program has created a cheap-drinks revolution at Applebee’s, with new beverages rolling out every month.
And they aren’t done yet. The comeback is continuing in 2019.
Predictive Analytics, Personalization and OptimizationAccent Technologies - CEO
Many AI vendors have taken a data-focused predictive approach to scoring sales and marketing performance, or in other words, only look at historical data tracking the seller’s activities. But the problem with operationalizing a solution based on the requirement of cleansed and enriched seller activity data is…the cost.
A truly effective analytics model needs to be trained to support every conversion point in order to get the value of the prediction. Or put simply, a solution should not solely evaluate the action of the seller, but also include (and weight) the reaction of the buying team.
Attend this session to learn more about emerging technology in the sales and marketing AI space that can provide insight into your most effective content, sales plays and the deals most likely to close.
Key Takeaways:
An understanding of why measuring buyer engagement is a better predictor of conversion than sales activities
Knowledge of the flaws in logic for seller focused solutions
An introduction to new technologies ability to backfill and clean historical data for disparate systems
AI and Data Driven ExperiencesSymantec - Head of Global Demand, PMO and Strategic Marketing
Awareness is the top goal for every organization. Imagine being on the TODAY’s show, 250+ TV channels and radio shows all by using the power of storytelling. Most companies have data. It is about how to leverage that data to tell a very compelling story that would have a mass appeal. Come attend this talk to learn:
– How not to have data without a story
– How not to have a story without data
– How this company made all of this possible by spending less than $200
Key Take-Aways
Power of storytelling
How to best use existing data and make it applicable to masses
Increase awareness for your company
Speaker
Varun Kohli
Head of Global Demand, PMO and Strategic MarketingSymantec
Connecting Strategy, Technology and ExecutionMagnolia - General Manager, North America
There are nearly 7,000 marketing technologies on the market. Each one claims to help your marketing team do something better, whether it’s managing content or generating leads.
How do you decide which tools really deliver? More importantly, how do you bring these tools together to build a martech stack that increases your team’s efficiency and helps them create more engaging experiences for customers?
Find out during this presentation from Magnolia, content management system-provider for leading brands like New York Times, JetBlue and Avis.
Key Takeaways:
How to evaluate the effectiveness of your organization’s current martech stack
What to look for in new solutions to ensure they’ll work well with your existing technologies and on their own
Different ways to build out an integrated stack that achieves marketing goals
How to ensure your stack can scale with your organization
How do you attract, convert, and turn prospects into loyal advocates for your business? In this talk, Chandar will share why emotion is key to success in the B2B customer journey, from awareness in understanding how your prospect wants to feel, to engaging your buyer on an emotional level to drive acquisitions, scale the right advocacy program and create customers for life who feel an emotional connection and passion for their experience with your product and brand. Chandar will share examples from his experiences building the world’s best B2B brands, including a framework for building your own “Stairway to Heaven.”
Key Take-Aways
How to Drive Awareness: Marketing starts with an understanding of the customer persona.
How to Drive Acquisitions: Innovative technologies are providing a window into businesses’ ideal customer profile, making it easier to better understand customer sentiment. Attendees will learn how the acquisition is broken up into three separate areas: plays, parlance, and programs.
How to Drive Advocacy is key to brand authenticity. Attendees will learn how to identify the best advocates from their customer base
Leadership, Teams and TransformationRoth Staffing Companies - SVP Corporate Communications
Your HR Department desperately needs you. They are often left to “brand” the company to employees. See examples of how a strong Employer Brand immediately and directly impacts the bottom line. One example shows the evolution of a Marketing Department that went from a project list compiled entirely of external campaigns to 50% internal and 50% external branding… revenue increased 12-16% year over year for 6 straight years and they ranked #1 on the Fortune list of Best Workplaces. You can create t dazzling social campaigns, but your company can’t be the best without attracting the best employees to work there. HR and Talent Engagement can’t recruit and retain employees in today’s candidate market without the help of Marketing.
Key Takeaways:
How to partner with HR to create your Employer Brand
Metrics that prove the involvement of Marketing in internal communications increases revenue
5 examples of how Marketing turned HR communication into an internal branding campaign
How Marketing can fit it all in and tackle both internal and external branding
Leadership, Teams and TransformationWiden Enterprises - Consulting Manager
Digital transformations are stalled, and CMOs are taking the blame. The term “transformation” has become a misunderstood (and costly) buzzword. Drawing from his experiences with blue-chip brands, Michael Shattuck, Consulting Manager at Widen, identifies what transformations really are, why they stall, and how CMOs can turn them around.
Key Takeaways:
“Transformation” is not about digitizing a business – it is about changing the potential of the human beings in the business by addressing cultural, technological, and process barriers that no one wants to talk about.
The Porsche Problem: CMO spending on talent and technology has become equivalent to buying a sports car then pushing it around the block instead of driving it – the problem is not the people or tech, but rather their misuse.
The biggest deterrent to transformation is a lack of face-to-face conversation and organizational strategy. Transformation is merely an output of strategy and not something that is ever completed. Some companies actually have little to transform once they identify their strategy.
We need a new set of metrics to gauge the success of transformations. Of these, technology adoption is arguably the most important. Just because a CMO buys it, that doesn’t mean people will use it as intended.
Customer-centric Design & Customer JourneySpeedcast - Vice President of Global Marketing
One of the hottest topics for marketers is digital transformation. This topic takes on additional challenges within a traditional B2B environment such as satellite communications. This truly is a journey not only externally, but more importantly internally. Creating the understanding that customer experience is not a marketing responsibility, but a company-wide responsibility.
This presentation will look at the steps that are needed to create the momentum internally, involving the sales team in the development of the customer experience mapping, and then creating the multi-year digital transformation plan.
Key Takeaways:
The importance of mapping the customer journey
Understanding the roles that personas play
Understanding what an omnichannel experience in a B2B environment
Realizing it is a journey internally as well as externally
Quantification and Measurement Tools for MarketersAcoustic - Global Product Marketing
Join Acoustic’s David Miller, who will set you on a path to understanding nine exciting trends that will shape the marketing industry throughout the remainder of 2019 and beyond. Learn about Agile Marketing, marrying AdTech with MarTech, and the hottest new role: Director of Marketing Data.
Key Takeaways:
Understand why the Director of Marketing Data is the hottest role
Learn how AI is making personalization-at-scale a reality
Leverage regulatory requirements to boost customer trust (and your data hygiene efforts)
Predictive Analytics, Personalization and OptimizationArm Treasure Data - Head of Marketing
For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?
In this session, we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.
Key Takeaways:
What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars.
Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
How a Customer Data Platform can help enable marketers to be more data-driven.
Social Media and Multi-channel MarketingAmTrust Title - VP Marketing & Business Development
As head of marketing, Gissell Malfitano was responsible for the creation and implementation of cohesive brand identity and strategy in order to enter a century-old industry for AmTrust Title.
Hear about how to be a successful player and coach in a startup capacity, while building a Fortune500 brand.
Join Malfitano as she discusses the essentials to today’s digital + social landscape. Get the “Smart Strategy” approach to be at the heart and center with the end-user. Learn what “RaMotional” means and discover why it is something no marketer can ever do without.
Key Takeaway:
Smart Strategy” | How to be Authentic | Targets Redefined
Leadership, Teams and TransformationNorthrop Grumman Corporation - Vice President of Communications, Technology Services General Motors Defense LLC - President
Now more than ever, marketing and communications are being invited to the table but there’s still a huge gap between leadership understanding the role that communications play as a partner in driving top line revenue growth. This interactive discussion will cover how to generate a behavior change with senior leaders and the c-suite to ensure you are engaged in the critical conversations of growing the business and developing those key relationships. Also, learn which metrics matter to the business strategy to get buy-in and increased investment.
Key Takeaways:
Keys to cross-department communication and collaboration to position yourself as a trusted advisor – relationship building
Learn how to tell a compelling story of your strategy and how it ties back to the business
How to successfully navigate the spectrum of strategic to tactical – execution and impactful performance
Speaker
Yolanda Murphy
Vice President of Communications, Technology ServicesNorthrop Grumman Corporation
For years marketers and technologists have tried to unlock the secrets of a customer’s path to purchase. This elusive yet extremely valuable information has the ability to change the way your business thinks about customer acquisition and budget allocation. Join retail and eCommerce industry expert Shawn Schwegman as he unpacks the science of the path to purchase. Get helpful tips and strategies to harness new and existing data to understand your customers purchase behavior and improve your marketing results.
Key Takeaways:
Unlock the power of the hidden path to purchase
Create one version of the truth that includes data from beyond your four walls
Unify marketing silos and streamline information access
Overcoming perceptions of TV buying and creating a successful self-service customer journey
Join Maria Weaver, CMO, Comcast Advertising as she shares how Comcast Spotlight reinvented the small and medium sized business advertising journey by creating a self-service TV buying portal, TV Ad Planner. Maria led the effort starting with extensive market research, competitive analysis and product develop to launch a self-service TV ad buying portal, where businesses can buy, manage and execute a TV schedule independently. She will provide learnings from the market research, findings from the pilot and details of the customer experience.
Key Takeaways:
Customers want to dictate their when and how they engage with companies.
Overcoming the perception that TV advertising is only for agencies and large companies.
TV advertising is now in the hands of business owners- they can create, manage and execute a campaign.
How we provide a seamless experience that is simple, empowering and effective.
Speaker
Maria Weaver
Senior Vice President, Global MarketingComcast Cable Advertising
Personalized Marketing and Data-Driven ExperiencesR.R. Donnelley & Sons - Senior Director of Sales & Solution Consulting
As companies improve in the core aspects of marketing, their struggle to engage with customers on a personal level continues. Through real-life examples of marketing innovation that have led to client success, discover what true customer-centricity can look like — online, offline and in-store. It will empower you to become the change agent your organization needs to optimize marketing spend and increase brand engagement.
Key Takeaways:
Establish a framework to manage your contact strategy
Identify and rectify data (and content) constraints
Address CX journey pain points
Speaker
Jason Conley
Senior Director of Sales & Solution ConsultingR.R. Donnelley & Sons
Let’s take a hard look in the mirror and assess how truly customer-centric our organizations are.
In this session, we’ll share the core philosophy required to achieving customer-centricity, review trending strategies in use today and offer a series of quick tests you can utilize to assess where your organization is today.
Key Takeaways:
An understanding of the core Marketing philosophy key to any customer-centric organization.
Examples of trending customer-centric strategies in use today
Tests you can use to assess organizational maturity
Social Media and Multi-channel MarketingOpensense - CEO
Every CMO is looking for the least expensive, most impactful marketing channel. From Google to LinkedIn to billboards, most channels are expensive and crowded. Sometimes you overlook the obvious – email. Modern email
marketing platforms transform the medium into a rich, highly-visual owned-media channel with high ROI that can drive real organic growth by better leveraging an audience that is already highly targeted.
Key Takeaways:
An understanding of the new capabilities of Email 2.0
Examples of how leading organizations are using Email 2.0 to drive sales, event attendance and content marketing
How to use Email 2.0 to boost brand recognition and solidify brand positioning
How Email 2.0 can effectively integrate into the larger marketing stack
Leadership, Teams and TransformationWorkForce Software - CMO & COO
So much of our time as marketers is spent answering “what” questions. What’s our content strategy? What’s the CPC? What audiences are we targeting? What channels are driving highest conversion? The list goes on.
What if instead, we started by asking a harder, but more important question: Why?
Join this session for candid reflections and insights from Denise Broady, WorkForce Software CMO and COO, who will draw on her own experience creating a values-based marketing organization and become the trusted advisor to the business. You’ll hear the good, the bad, and the ugly and walk away with practical guidance and “use tomorrow” advice for building a set of organization-wide values that create alignment and improve engagement to support transformation from within.
Key Takeaways:
Develop and communicate your organization’s core values
Build credibility into each touchpoint
Integrate marketing into the business beyond the alignment with sales
Improve communications with your prospects/customers and the external partner community
Speaker
Denise Broady
CMO & COOWorkForce Software
TuesdayNetworking
Lunch
Executive Steering Committee
Experienced marketing leaders work with us to focus our program on the developments in marketing that will move the needle at your company.
Tony KempaManaging Director, Head of Marketing, Business Development, and Brand
ESD
Tracy WadeCOO, SVP
The Hartford
Trish LilleyStroock & Stroock & Lavan LLP
Chief Marketing & Business Development Officer
William LeichterVP of Marketing
Virsec
An Esteemed Audience
Over 80% of the Fortune 100 joins us each year for what has been voted the “most effective trade show” for over a decade. Use our tools to demonstrate ROI to your C-Suite.
CONNECT CMO is an invitation-only trade show for marketing executives that bridges you to the most profitable solutions and information for your crowning priorities.
Have Questions?
We’ve answered a few FAQs to get you started. For any other questions, please don’t hesitate to contact us!
The cost of producing CONNECT CMO is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes:
Personal concierge and custom schedule
Access to all programming and speakers
Overnight hotel accomodations
5 star onsite catering
$200 travel voucher
Personal meetings with leading solution providers of your choice
The most important thing you can do is take the time to complete your registration. Your registration is the basis for all of our methods of personalizing your experience. The more accurate and complete your registration is, the easier it is for us to select opportune sessions and schedule private meetings for you.
Flight reimbursement is limited to 2 attendees per company for those traveling over 100 miles to attend. A check is delivered to you personally at the end of the event, after you have completed your schedule of research meetings with exhibitors.
Based on the details of your registration, we carefully select up to 10 best-fit exhibitors for you to meet with. You’ll have the opportunity to approve both your sessions and meetings schedule before the event. Each meeting is 25 minutes long and focused on solving a specific priority you have a listed.
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to Directors, VPs, SVPs and C-level Executives serving all key marketing functions.
Our Schaumburg hotel accommodations boast stylish design and luxurious comfort. Located in an accessible hub with a sophisticated collection of retail and culinary options such as Sam & Harry’s and Woodfield Mall, this Schaumburg, Illinois hotel serves as an indigenous ambassador for entire Chicagoland area…and a gateway for the entire Midwest.
Accommodations must be booked through the conference organizers and not through the venue directly. We cover the first night and offer a discounted rate. Spouses welcomed. For reservations please contact:
The nearest airport is Chicago O'Hare International Airport (ORD), which is less than 15 miles away. Alternatively, you may fly into Chicago Midway International Airport (MDW). This hotel does not provide shuttle service. Taxis are readily available at the airport.
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