Red Rock Resort & Spa, Las Vegas

What You Get

Our ‘invitation-only’ approach allows us to provide exceptional service for our audience.

assignment_ind

Conference Pass

Full access to the event, from educational sessions to networking events.

flight

Flight Voucher

Traveling more than 100 miles? We'll help with a $200 flight reimbursement.

local_hotel

Overnight Hotel

We cover the first night and offer a discounted rate. Spouses welcomed.

restaurant

5 Star Catering

Let us treat you to breakfast, lunch, networking receptions and dinner.

Who You'll Meet

A unique engagement opportunity with Fortune 500 companies and emerging mid-size enterprises.

250+

Influential Peers

Benchmark and network with the movers and shakers of marketing.

40+

Thought Leaders

Learn from the best in the field and walk away with actionable insights.

30+

Leading Partners

Meet only the solution providers most relevant for your projects and initiatives.

1.5K

Connections

Unparalleled networking opportunities with high profile industry leaders.

What You'll Do

Your registration creates a truly customized agenda based on your specific areas of responsibility, challenges and interests.

75%

Free Time

Spend most of your time participating in educational sessions and networking activities.

35

Educational Sessions

Keynotes, plenary sessions, industry panel discussions, case studies and more.

6

Networking Activities

The perfect place to connect with peers who can truly make a difference to your business.

25%

Research Meetings

Face-to-face, 25-minute meetings to discover leading solutions guided by knowledgable executives.

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KEY THEMES

This year, the 100% peer-driven educational program will be centered around 5 key themes addressing the most pressing challenges in marketing operations.

FEATURED SPEAKERS

Key Themes

close Marketing Leadership & Operations
  • Developing & Rewarding Agility within Your Marketing Organization
  • The New CMO – Integration Across All Aspects of the Business Plan and Administration
  • The Not-So-Great Divide: How to Align Marketing & Sales
  • Utilize Benchmarks and Best Practices to Plan a Performance-Based Marketing Budget
  • How Transparency is Core to Some of the World’s Most Admired Brands (and What to Do About It)
  • Tools and Techniques to Building a Content Marketing Factory
  • Brilliant Content Marketing Innovations from the World's Best Brands
  • How B2B Brands Use Account Based Marketing to Grow Lifetime Customer Value
  • Creating Persona-Driven Customer Journeys to Improve Customer Experience
  • Framework: Delivering a Dynamic Content Marketing Supply Chain
  • Creating Practical Marketing Attribution Models in a Complex Business
  • Predictive Analytics: How AI is Changing GTM Approaches
  • The Future of Marketing Analytics & KPIs: How to Be Ahead of the Trend, and Not Behind It
  • Apply Full-Funnel Marketing Analytics and Attribution to Maximize Marketing Effectiveness
  • The Power of Data: Curating the Categories to Maximize Efficiency in Output and Decision-Making
  • Brand Strategies for a Polarized World: Risks and Rewards
  • Steps to a Dynamic Multichannel Marketing Strategy that Gets Results
  • Design, Execute and Measure CX to Improve Results at Each Phase in the Customer Journey
  • How to Stay Purpose-Driven Across All Touchpoints (and How Those Touchpoints Work Together In Harmony)
  • How to Stand Out in a Crowded Marketplace: Examples and Lessons from Those Who Do it Best
  • MarTech Strategy, Stack and Roadmap: Built for Tomorrow, Today
  • MarTech Insights: How Brands Deploy and Leverage Martech Investments
  • The Future of Marketing and The Role of AI
  • How Can (and Will) VR Affect Your Brand in the (Near) Future?
  • How to Choose the Best Technology Offerings for Your Marketing Goals

SPEAKERS

Get insights from 40+ executives who are in the field addressing industry challenges.

Connect CMO Leadership Spring Summit View More

Kevin Metz

Chief Marketing Officer

Stuller

Connect CMO Leadership Spring Summit View More

Allison Landers

VP, Customer Experience

Prudential Group Insurance

Connect CMO Leadership Spring Summit View More

Shelley Gretlein

Vice President, Marketing & Communications

National Instruments

Connect CMO Leadership Spring Summit View More

Sherif Mityas

Chief Strategy Officer & Chief Information Officer

TGI Fridays

Connect CMO Leadership Spring Summit View More

Holly Rollo

Chief Marketing Officer

RSA

Connect CMO Leadership Spring Summit View More

Raja Banerji

Chief Marketing Officer - Business Group

Tata Consultancy Services

Connect CMO Leadership Spring Summit View More

Michelle Boockoff-Bajdek

Head of Marketing, Global Business Solutions

The Weather Company, an IBM Business

Connect CMO Leadership Spring Summit View More

Brian Vass

Vice President, Sales and Marketing Technology

Paycor

Connect CMO Leadership Spring Summit View More

Scott Griffiths

Chief Financial Officer, Marketing

Farmers Insurance Group

Connect CMO Leadership Spring Summit View More

Leland Maschmeyer

Chief Creative Officer

Chobani

Connect CMO Leadership Spring Summit View More

Newcombe Clark

Global Director, Rapid Learning Lab

AIG

Connect CMO Leadership Spring Summit View More

Greg Stuart

Chief Executive Officer

Mobile Marketing Association

Connect CMO Leadership Spring Summit View More

Randy Brown

Vice President Marketing

REV Group Inc.

Connect CMO Leadership Spring Summit View More

Grant Simmons

VP of Search Marketing

Homes.com, Inc.

Connect CMO Leadership Spring Summit View More

Amanda Elam

VP Marketing, Americas

Basware

Connect CMO Leadership Spring Summit View More

Stacy West

Vice President, Marketing

SolarWinds MSP

Connect CMO Leadership Spring Summit View More

Matthew Bowman

Global Vice President, Digital Marketing & Demand Generation

Teleperformance

Connect CMO Leadership Spring Summit View More

Michael Brito

Head of US Digital

LEWIS Global Communications

Connect CMO Leadership Spring Summit View More

Whitney Arcaro

Senior Vice President, Managing Director of Marketing

RXR Realty

Connect CMO Leadership Spring Summit View More

Pat Santangelo

VP Brand Marketing

The Lovesac Company

Connect CMO Leadership Spring Summit View More

Gregory Dean

EVP Marketing & Technology

DME Delivers, LLC.

Connect CMO Leadership Spring Summit View More

Sean Gallimore

Corporate Vice President and Chief Marketing Officer

PAREXEL International Corporation

Connect CMO Leadership Spring Summit View More

Donna Fritz

Vice President, Marketing & Communications

Trellis Company

Connect CMO Leadership Spring Summit View More

Patricia Venters

Chief Marketing Officer

IDEXX

Connect CMO Leadership Spring Summit View More

Art Silva

Vice President Marketing

Honeywell International Inc

Connect CMO Leadership Spring Summit View More

Mollie Hansen

Vice President of Marketing

Airstream Inc

Connect CMO Leadership Spring Summit View More

Steve Radick

Vice President & Director, Public Relations & Content Integration

Brunner

AGENDA

Make every session valuable by selecting up to 3 key themes to mix and match the most relevant topics to you.

Reset Filter
SundayNetworking

Welcome Cocktail Reception & Registration

Veranda Ballroom and Terrace
MondayNetworking

Breakfast Buffet

Redrock Ballroom
MondayOpening Address

close Chairperson Welcome & Kick-Off

Prudential Group Insurance - SVP, Strategy and Chief Marketing Officer

Speaker

Michelle Crecca
SVP, Strategy and Chief Marketing OfficerPrudential Group Insurance
MondaySolutions Research

Targeted Research Meetings

Expo Hall - Red Rock Ballroom
Monday, April 30Breakout Session

close Engaging the Modern Buyer

Digital Marketing & Content StrategyHoneywell International Inc - Vice President Marketing

With the growing influence of digitization, rapidly increasing internet use, explosion of data and mobile technology, customers’ buying behaviors have significantly transformed. Today, customers are more informed and empowered at every stage of the process, from early engagement throughout their entire buying cycle.  Customers are engaging companies much later in the decision-making cycle, and increasingly refuse to be interrupted by traditional outbound marketing tactics. “6 Insights for Marketing in the Digital Age” will highlight practical yet meaningful starting points for digital marketers targeting the “modern buyer” in this new marketing paradigm.

KEY TAKEAWAYS:
  • Understanding the modern buyer behavior and journey
  • Understanding the importance of digital content marketing strategy
  • The power of marketing automation and lead nurturing
  • Why search should be the #1 priority

Speaker

Art Silva
Vice President MarketingHoneywell International Inc
Monday, April 30Breakout Session

close Modeling Consumer Data: Validating the Targets, Opening the Black Box

Informed Marketing with Data & AnalyticsAIG - Global Director, Rapid Learning Lab

Modeled consumer data has become the new normal for scaling media target prospects beyond known customer records and many other applications in marketing and advertising. A recent in-market study examined the variation in efficacy of modeled targeting across six DSPs that executed campaign lookalike targeting for AIG. Key learnings in this session will include:

  • Results from this first-of-its-kind DSP validation study
  • Implications of the vast differences seen in delivery between and among the DSPs
  • The path forward to bring more transparency to the science of modeled target data
KEY TAKEAWAYS:
  • Does modeled campaign audience deliver meaningful ROI improvements?
  • What are the challenges in successful execution of complex data driven campaigns?
  • How does an organization successfully merge data science with front-line traditional marketing?
  • Privacy & Data Security considerations when activating on consumer data in novel applications

Speaker

Newcombe Clark
Global Director, Rapid Learning LabAIG
Monday, April 30Breakout Session

close Driving Brand and Demand Across a Global Marketing Organization

Marketing Leadership & OperationsNational Instruments - Vice President, Marketing & Communications

This session will include key learnings and findings from a large, global B2B organization around the following topics:

  • How to execute a branded house strategy without losing local relevance
  • What is the right mix of consistency and customization
  • Strategy to content to execution: the right amount of governance is tricky

We will also discuss the value of debunking marketing myths to drive internal alignment and business growth:

  • Does your leadership team think advertising is wasted awareness dollars?
  • Does your team rely too heavily on “old habits” and hold back your marketing?
  • Is search an afterthought?
  • Do you know how much un-alignment is costing your business?
KEY TAKEAWAYS:
  • How to execute a branded house strategy without losing local relevance
  • The value of debunking marketing myths to drive internal alignment and business growth
  • What is the right mix of consistency and customization

Speaker

Shelley Gretlein
Vice President, Marketing & CommunicationsNational Instruments
Monday, April 30Breakout Session

close Increasing Focus on Direct to Consumer (D:C) in Business to Business to Consumer (B:B:C) World

Informed Marketing with Data & AnalyticsPrudential Group Insurance - VP, Customer Experience

The Group Insurance industry sells B:B:C. For a hundred years, the industry thrived by primarily focusing on B:B relationships. Given constantly rising consumer expectations, this is no longer an option. Consumers no longer give “old fashioned” industries like insurance, banking or healthcare a pass. They compare (us) to every experience they have w/ every other brand, in every other industry—and expect similar service. When they don’t get it, they make noise, putting upstream B:B relationships at risk.

This session will focus on how Prudential is going about forging a relationship directly w/ the end consumer and what we’re doing to get those involved in the B:B value chain (e.g. internal sales, B:B clients) on board.

KEY TAKEAWAYS:
  • In the age of the customer, even B:B or B:B:C industries have to think about the individual’s experience
  • “Old fashioned” industries like insurance, banking and healthcare are no longer getting a “pass” on experience from consumers
  • Companies that don’t increase focus on the D:C experience are at risk

Speaker

Allison Landers
VP, Customer ExperiencePrudential Group Insurance
Monday, April 30Breakout Session

close Taking Marketing to the Next Level - A Transformational Journey

Multichannel & Brand StrategyTata Consultancy Services - Chief Marketing Officer - Business Group

Marketers are waking up to a new reality. During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. Same holds true for us. While initially, marketing was regarded as only a support function we are now being offered a bigger seat at the table. Establishing marketing as an important modern function in a delivery organization has been a transformational journey. The strategy we successfully adopted was to first work on messaging with superior impact across levers and channels. The outcome itself was the validation of our messaging, case in point: the vendor benchmarking positions achieved, the reception of offline and online content and digital amplification of thought leadership resources. We used these proof points to successfully position the business group as an important enabler.

Marketing has traditionally been defined by the Marketing Mix, or the Four P’s that have served as the quintessential four pillars of marketing strategy. As the industry has evolved over the past half-century, so have our strategic concepts. The Four P’s have now given way to the new marketing mix characterized by: Social Collaboration, Story telling, Blogs, Infographics, personalization and bespokes. This thoughtful leap into successful business group transformation will be focus of this speaking session. Also, selecting the right marketing channels is critical to any transformational journey because it can mean the success or failure of your offerings. Multi-channel strategy can provide many benefits by enhancing market reach, raising awareness by accessing audiences via multiple touch points. Highlights of multichannel branding to obtain tangible marketing value will also be point of discussion during the talk.

KEY TAKEAWAYS:
  • How to be seen and heard in any organization
  • Value of strategic content marketing
  • New marketing mix in today’s era
  • Key marketing multi-channel strategy implementation touch-points

Speaker

Raja Banerji
Chief Marketing Officer - Business GroupTata Consultancy Services
Monday, April 30Breakout Session

close Personalizing Customer Experiences with Artificial Intelligence

Marketing Technology & InnovationTGI Fridays - Chief Strategy Officer & Chief Information Officer

Artificial intelligence and machine learning are poised to disrupt the entire marketing ecosystem.  Every brand manager and marketer needs to get ready to harness the power of this technology as it directly impacts the relationship and interactions you (and your competitors) have with your customers.

In June 2016 TGI launched TGI Digital, a digital transformation project with the objective to reconnect with customers on a 1 to 1 basis and become an advisor helping customers answer the question “What should we do tonight?”.  TGI uses AI to achieve deep insight into their customers’ preferences and life styles so that they can provide highly personalized and timely messaging.  TGI has seen a 500% increase in engagement with customers on social media channels since implementation and 25+% growth in off-premise revenue.

KEY TAKEAWAYS:
  • What are the key issues/questions that should be considered before embarking on this journey
  • How do you filter through the AI hype and focus on actions that drive real ROI
  • Where do opportunities exist to use AI and machine learning to create personalized customer engagement
  • Lessons learned throughout the digital transformation journey

Speaker

Sherif Mityas
Chief Strategy Officer & Chief Information OfficerTGI Fridays
Monday, April 30Breakout Session

close Maximizing the Return on Your Marketing Investments

Marketing Leadership & OperationsFarmers Insurance Group - Chief Financial Officer, Marketing

There are an infinite amount of ways to use your marketing resources.   In this session, we will learn how to maximize your return throughout the marketing purchase funnel, from awareness amongst potential customers to retaining existing customers.  This will be done by introducing a systematic approach in grouping activities by common objectives and measures, while assessing interdependencies of activities.

KEY TAKEAWAYS:
  • Understanding the marketing/purchase funnel
  • Identifying the purpose of each marketing activity within the funnel
  • How to measure and make trade-offs amongst activities
  • The interdependencies between marketing activities

Speaker

Scott Griffiths
Chief Financial Officer, MarketingFarmers Insurance Group
Monday, April 30Breakout Session

close Digital Marketing and Cybercrime: What Every Marketer Should Know

Marketing Technology & InnovationRSA - Chief Marketing Officer

Martech has revolutionized how companies go to market. As a result, marketers are creating “shadow IT” to integrate the host of cloud-based applications that are driving sales and brand teams. While this speeds up process of martech adoption, it leaves an infrastructure, apps and other IT tools without proper security oversight. Hear the basic cybersecurity concepts that all marketers should be aware of and learn to execute cross-collaboration between security and marketing in your own org.

KEY TAKEAWAYS:
  • Hear examples of security breaches (such as the DNC) which gained entry through marketing
  • Understand how to execute cross-collaboration between security and marketing leaders
  • Learn security best practices for evaluating martech vendors
  • Hear findings from new research polling marketing and IT leaders on cybersecurity

Speaker

Holly Rollo
Chief Marketing OfficerRSA
Monday, April 30Breakout Session

close Build the Perfect Beast – Leveraging the Tools of Engagement, Personalization & Experience

Multichannel & Brand StrategyStuller - Chief Marketing Officer

How do you “re-brand” and reorganize for a new age where customers expect a superior, personalized, relevant experience?  In this session, attendees will learn how a successful 50-year old B2B company is undergoing a major paradigm shift in the way it presents itself and interacts with its customers in a visual, communicative and interactive manner.  Understanding individual customer needs and alignment with company business goals and objectives will be specifically addressed.

KEY TAKEAWAYS:
  • How to develop a holistic brand messaging strategy that drives company objectives and resonates with target customers
  • The importance of understanding how to effectively connect a product and service offering to specific customers’ needs
  • Understanding the importance of process, data and technology in delivering a personalized experience
  • Appreciate the role of deep customer research in the development of creative and communications

Speaker

Kevin Metz
Chief Marketing OfficerStuller
Monday, April 30Breakout Session

close The Art of Disruption: The Power of Shaking it up Across Operations and Output!

Marketing Leadership & OperationsRXR Realty - Senior Vice President, Managing Director of Marketing

The session will highlight fresh perspectives on the meaning of the marketing function in companies today. The session will give specific examples of how these philosophy shifts can positively and dramatically impact work product and creative results that drive interest, sales, and overall product viability.

The session will offer tips and tactics to accelerate buy-in from internal and external stakeholders, as well as offer proven ideas that drive dialogue and revenue across customer bases – whether b2b or consumer!

KEY TAKEAWAYS:
  • Learn key words that benefit communication with corporate executives
  • Be inspired to engage in new perspectives
  • Learn tools that benefit decision-making efficiency
  • Hear examples of different departmental structures that reduce overhead and drive productivity

Speaker

Whitney Arcaro
Senior Vice President, Managing Director of MarketingRXR Realty
Monday, April 30Breakout Session

close If You Build it (Well), They Will Come: Driving Technology Adoption in B2B

Marketing Technology & InnovationPaycor - Vice President, Sales and Marketing Technology

Sales and marketing organizations are at a crossroads – stay with stagnated systems that employees won’t use, or reconfigure systems, people and processes. In just three years, Paycor has built modern sales and marketing organizations from the ground up that are fueling 30%+ annual revenue growth and 40% marketing campaign contribution. With a focus on improving productivity and accelerating growth, the company selected and rolled out a new sales and marketing technology stack to more than 400 sales and marketing associates.

KEY TAKEAWAYS:
  • Learn how to gauge how much and what type of training is required when rolling out sales and marketing technology
  • Find out more about effective rollout strategies to drive end-user adoption
  • Gain an understanding of how to measure the effectiveness of investments in sales and marketing training

Speaker

Brian Vass
Vice President, Sales and Marketing TechnologyPaycor
MondayNetworking

Networking Lunch

Redrock Ballroom
MondaySolutions Research

Targeted Research Meetings

Expo Hall - Red Rock Ballroom
Monday, April 30Breakout Presentation

close The No-BS Crap Content Strategy That Works

Digital Marketing & Content StrategyHomes.com, Inc. - VP of Search Marketing

If your content team is telling you that all they need to succeed is more resources and your SEO team is still doing traditional keyword research to identify opportunities, then this session is for you!  Learn a tested framework to help your company succeed in 2018 with a content strategy you can take to the bank. It may appear like a load of crap, but that’s because CRAP is exactly how to get there.

KEY TAKEAWAYS:
  • How Google’s recent algorithms demand Concepts instead of keywords and how to research these effectively
  • How to ensure Relevance to user needs through answering their questions perfectly
  • How Authentic brands can build authority through social influence & connections
  • Why Promotion takes great content to give it the prominence & visibility it deserves

Speaker

Grant Simmons
VP of Search MarketingHomes.com, Inc.
Tuesday, May 1Breakout Presentation

close Identify, Segment, Target, Convert

Digital Marketing & Content StrategyBasware - VP Marketing, Americas

This session will cover how we took our high-level personas and identified individual contacts in targeted accounts by segment and executed a digital ABM campaign that drove online conversions in our top prospects. We will give tips on specific technologies and provide cheat sheets to get you started.

KEY TAKEAWAYS:
  • Build personas using your customer interviews
  • Segment your audience list based on digital behavior
  • Target and acquire your ideal audience with the right tool set
  • Convert with relevant campaigns and prove ROI with solid tracking

Speaker

Amanda Elam
VP Marketing, AmericasBasware
Monday, April 30Breakout Session

close Leadership Speaks: Analytics in Marketing

Informed Marketing with Data & AnalyticsThe Weather Company, an IBM Business - Head of Marketing, Global Business Solutions

Marketers have not been able to fully leverage the billions of terabytes of data available to them because they are navigating an explosion of different tools and facing strategic hurdles. In this presentation, Michelle Boockoff-Bajdek – who oversees global marketing for a portfolio of IBM Watson products – will address how her group overcame these challenges using analytics and collaboration. She will offer best practices in building an analytically driven marketing organization that meets a growing demand for customer-centered activities.

KEY TAKEAWAYS:
  • How to leverage marketing analytics to align campaigns around the customer focal-point  
  • The talent and structure needed to achieve success  
  • How to collaborate with IT, finance, and sales to help create a unified view of the customer  

Speaker

Michelle Boockoff-Bajdek
Head of Marketing, Global Business SolutionsThe Weather Company, an IBM Business
Tuesday, May 1Breakout Session

close The Agile Brand: Surviving and Thriving through Market Disruption

Multichannel & Brand StrategySolarWinds MSP - Vice President, Marketing

In today’s volatile global business climate, marketers are being asked to act like miracle workers. We are expected to not only protect but strengthen our brand, despite an almost frenzied level of M&A activity and continued market disruption.

Brand success today requires an agile approach. This means understanding the difference between rebranding, refreshing, and consolidating. It means consistency, credibility, and competitive differentiation.

This presentation will deliver takeaways on how to adopt an agile brand approach, with real-world examples of what’s worked and what hasn’t. Marketing executives will leave with a better understanding of how to help their brands both survive and thrive.

KEY TAKEAWAYS:
  • How to create an agile brand
  • How to ensure consistency and credibility despite constant change
  • How to speak in the right “voice” across multiple stakeholder bases
  • How to turn the brand into a competitive powerhouse

Speaker

Stacy West
Vice President, MarketingSolarWinds MSP
Monday, April 30Breakout Session

close Research Revealed: Is Your Marketing Organization Structured for Success?

Marketing Leadership & OperationsMobile Marketing Association - Chief Executive Officer

The marketing environment has been transformed by mobile technology. Chatbots, Video, Geo-targeting and AR are prime examples of disrupters.  Companies born by the new environment are thriving, while companies seeking to adapt are challenged by new tensions and capability requirements. This session will reveal the results of a study done by the Mobile Marketing Association and Georgia Institute of Technology Business School on how marketing organizations must adjust and adapt to achieve business growth.

KEY TAKEAWAYS:
  • Learn why the structures, processes, skills, culture, and intelligence of the past will not be sufficient
  • Understand how to capitalize on new technologies and changes in consumer behavior
  • Determine how to restructure your marketing organization for success

Speaker

Greg Stuart
Chief Executive OfficerMobile Marketing Association
Monday, April 30Breakout Session

close Brand Partnerships: Three Must-Knows Before You Jump In

Multichannel & Brand StrategyAirstream Inc - Vice President of Marketing

Brand partnerships are moving from niche tactic to mainstream tool employed by the most successful companies in the world.

Drawing on her frontline experience and success, Airstream Vice President of Marketing Mollie Hansen will detail the benefits of brand partnerships. In a well-crafted arrangement, those upsides go well beyond cross-selling to include content creation, community building and opportunities for customer experiences.

Mollie will also share her very specific tenets on how to identify, forge and leverage a beneficial partnership.

KEY TAKEAWAYS:
  • Potential brand partnerships must be evaluated on more than immediate revenue potential. The marketing opportunities might generate a larger return in the long run
  • A partnership must make sense to your consumers. Shared history, function, or the state-of-mind they evoke are good overlays
  • Take a deep dive to determine if a potential partner make real sense for you – there is often a difference between how a company describes its brand and how consumers view it

Speaker

Mollie Hansen
Vice President of MarketingAirstream Inc
Monday, April 30Breakout Session

close B2B Marketing: Leveraging Data & Analytics to Develop Strategy that Drives ROI

Informed Marketing with Data & AnalyticsREV Group Inc. - Vice President Marketing

Learn how to unleash the data that resides in your business system to develop strategy that delivers ROI.

KEY TAKEAWAYS:
  • Review the list of top marketing value drivers
  • Gain access to simple analytical tools that enable marketers to identify key issues & opportunities
  • Learn how to convert data analytics to strategy
  • View how marketing can measure ROI

Speaker

Randy Brown
Vice President MarketingREV Group Inc.
Monday, April 30Breakout Session

close Closing the Chapter But Not the Book on Branding

Multichannel & Brand StrategyChobani - Chief Creative Officer

It’s no question that technology, generally understood, is a boon to business. But there’s also a flip side. Technology is destroying the efficacy of a key tool of business growth: brand building. Many pundits have written off branding as unnecessary since we live in a world made transparent by an information deluge. This 45-min keynote argues that branding is not dead. But the chapter we’ve lived for the last 100 years has ended. I will frame the next chapter, the two strategic paths forward for business leaders of brand building in a world of AI, automation, transparency, programmatic communications, unabridged consumer choice, and channel fragmentation.

KEY TAKEAWAYS:
  • Data shows that the more human we make brands the more humans are rejecting them
  • The inevitable growth of voice-technology-enabled shopping is the single greatest threat to brand builders
  • Business leaders have two paths forward for enduring success: #1 Become your category’s low-cost leader
  • Path forward #2: Become your category’s customer experience leader

Speaker

Leland Maschmeyer
Chief Creative OfficerChobani
Monday, April 30Breakout Session

close Taking Weeks Down To Minutes: Using Hands-On Leadership And Cross-Functional Relationships To Improve Agility And Performance Across Marketing Organizations

Marketing Leadership & OperationsTrellis Company - Vice President, Marketing & Communications

The CMO is a pressure-packed position, with an average tenure that now rivals that of a head football coach. A way to alleviate part of this pressure is to increase the ability to respond at the speed of the market, as well as adapt to shifts in the company’s business needs. This presentation will cover strategies to increase agility within marketing and help it become a higher performing and more strategic contributor:

KEY TAKEAWAYS:
  • The strategic benefits of taking a more hands-on approach than the traditional CMO
  • Why marketing culture change is vital to success
  • The importance of expanded partnerships across the organization
  • Eliminating the marketing metrics that make other departments roll their eyes
  • The advantages of borrowing from the process gurus in other disciplines

Speaker

Donna Fritz
Vice President, Marketing & CommunicationsTrellis Company
Monday, April 30Breakout Session

close Leveraging Digital and Translational Marketing to Drive Durable Growth

Marketing Technology & InnovationPAREXEL International Corporation - Corporate Vice President and Chief Marketing Officer

By transforming a mostly branding and tactically focus marketing and communications function into a strategic growth asset, marketing has now increasingly central driving durable growth for PAREXEL.  We leverage robust digital, analytic and translational capability to drive growth with compelling ROI and durability.

KEY TAKEAWAYS:
  • How to be a change agent in the digital transformation
  • How to become for strategic while executing well
  • Build translation expertise and impact
  • Lessons learned for durable growth

Speaker

Sean Gallimore
Corporate Vice President and Chief Marketing OfficerPAREXEL International Corporation
MondayNetworking

Networking Cocktail Reception

Redrock Pool
MondayNetworking

Industry Dinner

Redrock Pool
TuesdayNetworking

Breakfast Buffet

Redrock Ballroom
TuesdaySolutions Research

Targeted Research Meetings

Expo Hall - Red Rock Ballroom
Tuesday, May 1Breakout Presentation

close Using Social Data to Inform Content, Paid Media & Influencer Activation

Digital Marketing & Content StrategyLEWIS Global Communications - Head of US Digital

In this session, participants will learn how to use social and audience data to inform all digital marketing activities to include editorial & social content, paid media strategy and influencer activation. Advanced models and frameworks will be shared in a step-by-step process.
KEY TAKEAWAYS:
  • How to use audience data to inform storytelling
  • Identify & activate industry influencers
  • Using social data to extracts specific interests and characteristics that can be used to drive paid media inputs

Speaker

Michael Brito
Head of US DigitalLEWIS Global Communications
Tuesday, May 1Breakout Presentation

close Emotional Engagement: Data Modeling Fuels Creative and Message Strategies for Compelling Results

Informed Marketing with Data & AnalyticsDME Delivers, LLC. - EVP Marketing & Technology

Communications that are visually stimulating, interesting and relevant will generate a response and narrow the gap to conversion. Special insights into the psyche of the target audience can be used to create content that is “emotionally engaging.” Emotionally engaging direct marketing begins with multi-dimensional psychographic data modeling. The next evolution of big data gives us access into the personality/temperament of every recipient. Let’s take a deep dive into a methodology for determining an individual’s temperament, and discuss why it is important to adjust the tone of your marketing communications to better resonate with your target audience.
KEY TAKEAWAYS:
  • Get out of the response-rate rut, and set your sights on conversions
  • Leverage data in new ways to make your marketing 'smarter"
  • Every communication is relevant... it's time to make it "emotionally engaging"
  • Shorten the gap between conversation and conversion

Speaker

Gregory Dean
EVP Marketing & TechnologyDME Delivers, LLC.
Tuesday, May 1Breakout Presentation

close Building Content That Has Value Beyond Likes, Comments, and Clicks

Digital Marketing & Content StrategyBrunner - Vice President & Director, Public Relations & Content Integration

Marketers have reduced content marketing to a conversion tactic driven by algorithms. Focus on what gets the most clicks, likes, and shares. Rinse. Repeat. Here’s the problem – brands are thinking like machines instead of people. When you’re only concerned with numbers on a spreadsheet, the machines will always win. And while that may drive more clicks, it doesn’t build brands. The best content strategies are driven by people and creativity not spreadsheets and algorithms. In this session, learn how to bring together the tools, people, and stories to create compelling branded content that goes beyond memes, GIFs, and cat photos.
KEY TAKEAWAYS:
  • Attendees will learn how to create scalable and sustainable multi-channel content strategies rooted in the customer journey
  • We’ll explore how to go about assessing and assembling the people, processes, and technology that’s needed to execute these content strategies
  • Attendees will receive actionable steps for how to measure success beyond the click

Speaker

Steve Radick
Vice President & Director, Public Relations & Content IntegrationBrunner
Tuesday, May 1Breakout Session

close Testing, Proving, and Scaling Marketing Spend in Traditional Media Channels

Informed Marketing with Data & AnalyticsThe Lovesac Company - VP Brand Marketing

Marketing, much like most things, is vulnerable to overdeveloping the “new hot thing", and moving too far away from tried and true methods. Digital marketing is consuming larger shares of marketing spends every year due to the promise of being more targeted, efficient, and trackable. However, this may not be the solution for all brands. Come learn how Lovesac leveraged insights, analytics, and a bit of creative ingenuity to develop a healthy and attributable ROI for a marketing plan leveraging numerous channels, including, TV, Direct Mail, Storefront, and Digital. This has resulted in growth 10x its category, and marketing spends growing more than 100% YOY.
KEY TAKEAWAYS:
  • How to set up KPIs to encourage agility and test/learn/scale approach
  • How defining each job to be done at each stage of the customer journey helps define what media is best
  • How TV isn't dead
  • How marketing should be uniquely developed for your brand

Speaker

Pat Santangelo
VP Brand MarketingThe Lovesac Company
Tuesday, May 1Breakout Session

close Using the Customer Buying Journey to Align Marketing with Sales and Grow Your Marketing Budget

Marketing Leadership & OperationsTeleperformance - Global Vice President, Digital Marketing & Demand Generation

Changes in consumer buying behaviors are creating new opportunities for marketing teams to play a bigger role in customer acquisition.  In this session, you will learn how to use the customer buying journey and waterfall reporting to bridge the gap between marketing and sales, between lead generation and sales quota attainment, and more directly attribute your marketing efforts to bottom line results.  This in-depth discussion will cover opportunities for marketing throughout the entire customer lifecycle.
KEY TAKEAWAYS:
  • Reports that speak to heads of sales and finance
  • How to spot and correct potential risks to future quota attainment
  • How to better measure marketing’s impact on revenue generation
  • Three practices your marketing team must implement now

Speaker

Matthew Bowman
Global Vice President, Digital Marketing & Demand GenerationTeleperformance
Tuesday, May 1Breakout Session

close Enabling Growth through Personalized Intelligence

Marketing Technology & InnovationIDEXX - Chief Marketing Officer

Create a sustainable competitive advantage for your business through a solution driven program which includes customer segmentation to understand behavior and belief, coupled with unique access to data comparing national, competitive and personalized analytics. Moving from product to solution selling is enabled through a consultative approach facilitated by data driven tools to establish baseline and measure progress through KPI's. The example will be focused on veterinary healthcare but can be applied to general healthcare.
KEY TAKEAWAYS:
  • Solution selling can be personalized when data is applied
  • Customer segmentation is critical
  • Create change through pilot and pivot- agile development
  • Build upon your existing competencies

Speaker

Patricia Venters
Chief Marketing OfficerIDEXX
TuesdayNetworking

Networking Lunch

Redrock Ballroom

STEERING COMMITTEE

Experienced marketing leaders help us design a relevant and 100% peer-led educational program.

Lead Member

"As a firm believer in the power of education, hard work and building strong relationships, the CONNECT CMO Leadership Summit allows leading marketing professionals to join like-minded peers and gain the tools we need to succeed!"

 

Michelle Crecca serves as Senior Vice President, Strategy, and Chief Marketing Officer (CMO) for Group Insurance. Michelle has oversight of Strategy and Business Planning, the Project Management Office, as well as Marketing, Communications, and Customer Experience. She has industry recognition for her work in the Marketing space.

Steering Committee Members

Raja Banerji CMO - Business Group
Tata Consultancy Services
Amanda Elam VP Marketing, Americas
Basware
Phil Walsh CMO - Healthcare/Life Sciences
Cognizant
Amy Barzdukas Chief Marketing Officer
Polycom Inc.
Glenn Cross Chief Marketing Officer
Paycor Inc.
Veronica McKee VP Marketing, Communications & Events
Berkadia
Robecta Ma VP of Marketing, Americas
Cathay Pacific Airways
Leland Maschmeyer Chief Creative Officer
Chobani
Matthew Kerbel Chief Marketing Officer
MusclePharm Corporation
Kimberly Epple Vice President of Marketing
Champion Home Exteriors
Eric Weaver Vice President Communication and Marketing Solutions
Xerox Corporation
Axel Kirstetter VP Product Marketing, Pricing, Field Marketing
MERRILL
Scott Griffiths Chief Financial Officer, Marketing
Farmers Insurance Group
Kevin Metz Chief Marketing Officer
Stuller
Ananth Parameswaran VP - Marketing
Paladin Attachments

ATTENDEES

Over the years Quartz Events has hosted senior-level executives from over 80% of the Fortune 100 as well as thousands of up and coming mid-market organizations.

Attendee Testimonials

"The opportunity to network with other executives is the best part. You become energized by sharing ideas and looking for solutions – a great platform to see what’s out there!"

Attendee List

EXHIBITORS

Connect CMO is positioned to be the marketing industry’s fastest growing event, and will quickly establishing a reputation as the deal generating show.

Exhibitor Testimonials
EXHIBITOR TESTIMONIALS

"The information we learned from our one-on-one meetings is invaluable. The attendees were spot on – decision makers, ready to shortlist vendors! The event was beautifully organized and the entire process was super-efficient. I would highly recommend CONNECT to other solution providers – make this a must sponsor event in your marketing plans!"

Exhibitor List

ABOUT CONNECT CMO

Soon to be the leading executive conference hosting 500 senior-level marketing professionals each year. In the last decade, Quartz Events has produced more than 50 large scale conferences across America.

HAVE QUESTIONS?

Here is a quick FAQ to help you get started. For more information contacts us, we're happy to talk to you.

Our Team

Josh Ridener

Conference Director
(424) 334-5140
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Marin Silvers

VP of Operations
(424) 334-5141
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Christina Pilo

Attendee Relations
(424) 334-5142
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HOTEL & TRAVEL

Your full access conference pass includes overnight accommodations, meals and cocktail receptions.

The Hotel

Red Rock Resort Spa & Casino

Featuring luxurious hotel rooms and suites, three-acre pool backyard, sensuous spa treatments, delectable dining and exciting casino gaming–all overlooking the stunning Red Rock Canyon National Conservation Area.

Inspired by the natural beauty of the neighboring mountains, Red Rock Casino Resort & Spa pays homage to the elegant mid-century modern resorts that made Las Vegas famous. Spacious accommodations are designed with modern contemporary décor and a wealth of amenities like no other hotel rooms in Las Vegas, and include a 42-inch HD TV, VOIP internet phones, an automated, fully-stocked private bar and in-room safe.
Accommodations must be booked through the conference organizers and not through the venue directly. We cover the first night and offer a discounted rate. Spouses welcomed. For reservations please contact:
The closest airport to the hotel is McCarran International Airport (LAS). Red Rock does operate a complimentary shuttle between McCarran Airport and the hotel. You can see the shuttle schedule here. Taxis are also available at the airport and cost approximately $50 each way.
Red Rock Resort, Casino & Spa  |  11011 W. Charleston Blvd. Las Vegas, NV 89135