Red Rock Resort, Las Vegas, NV

Invitation-only means an exceptional experience, on us

Coordinated by your personal concierge, a schedule is tailored to your professional goals and company priorities.

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Complimentary Pass

Inventive learning, renown speakers, executive networking. All free to you.

flight

Travel Reimbursement

$200 of your travel is covered if you’re trekking over 100 miles to attend.

local_hotel

Accommodations

Your first night’s stay is on us and a discounted rate is available thereafter.

restaurant

5 Star Catering

All of your meals and libations are complimentary throughout the event.

Join Marketing’s Distinguished Upper Tier

A curated audience reserved for the senior level of the Fortune 500 and mid-market puts you in exceptional company.

250+

Affluent Peers

Meet the people who are just as invested in better marketing as you are.

40+

Influential Leaders

Learn valuable strategy components from today’s very best.

30+

Proven Solutions

Meet industry leading solution providers, hand picked for your priorities.

1.5K

Connections

Take this unprecedented opportunity to connect with high profile execs.

A curated experience to cultivate achievement

Based on your specific areas of responsibility, challenges and interests we’ll craft a personal agenda that paves your path to success.

3

Days of Insight

Jump in the discussion through focused educational sessions and networking opportunities.

35

Innovative Sessions

Keynotes, plenary sessions, industry panel discussions, case studies and more.

6

Networking Opportunities

Tie into contemporaries and mentors exploring the same growth mindset as you.

10

Research Meetings

Meet one-on-one with executives delivering cutting edge solutions and technology.

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Peer-Led Education

The CONNECT Steering Committee consists entirely of your contemporaries, meaning we tackle the themes that have profound significance to your performance as a marketer.

FEATURED SPEAKERS

Key Themes

close Driving Marketing Performance through the Institution of Standards & Procedures

It starts with you and your team! This track will focus on everything from strategy and implementation to transformation and leadership.

In a fast-evolving industry, how do you navigate the digital disruption and stay ahead of emerging trends? This theme will cover some of the best technologies utilized by top marketing teams, as well as trends that deserve your attention.
It’s no secret that customer experience has become one of the main competitors for companies worldwide. Studies now show that how a brand resonates with a customer, encourages greater loyalty than the product itself. This theme will cover how the right CX investments can improve customer loyalty through personalization, optimization, content marketing, customer-centric design, customer journey & more.
In every company, marketing and sales have the same end-goal: to drive sales and increase revenue. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it.

High Profile Speakers

Strategic endeavors and skillful insights from 30+ seasoned executives address the challenges in today’s marketing landscape.

Connect CMO Leadership Spring Summit View More

Brian Radics

Chief Marketing Officer

Topgolf Entertainment Group

Connect CMO Leadership Spring Summit View More

Beth Ard

Vice President, Customer Experience & Journey

CenturyLink

Connect CMO Leadership Spring Summit View More

Michael Mendenhall

Senior Vice President, Chief Marketing Officer & Chief Customer Officer

TriNet

Connect CMO Leadership Spring Summit View More

Tonya Berry

Senior Vice President. Corporate Strategy & Marketing

Zep

Connect CMO Leadership Spring Summit View More

Robert Hackl

Senior Vice President, Business Transformation & Analytics, Device Financing, and Insurance

Sprint

Connect CMO Leadership Spring Summit View More

Lauren Carnell

Vice President - Digital Marketing & Customer Loyalty

Varsity Spirit

Connect CMO Leadership Spring Summit View More

Meghann York

Vice President, Product Marketing

Ticketmaster

Connect CMO Leadership Spring Summit View More

Sarah Crosland

Vice President, Creative Development

Compass Group

Connect CMO Leadership Spring Summit View More

Heli Nielson

Vice President of Sales & Managing Director

Ricoh USA

Connect CMO Leadership Spring Summit View More

Chris Konarski

Vice President, WW Technical Sales

IBM

Connect CMO Leadership Spring Summit View More

Barbara Bouman

Vice President of National Sales

Live Nation

Connect CMO Leadership Spring Summit View More

Deirdre McCready

Senior Vice President of Sales & Special Events

Live Nation

Connect CMO Leadership Spring Summit View More

Carley Gauthier

National Director of Marketing

Live Nation

Connect CMO Leadership Spring Summit View More

Tom Treanor

Head of Marketing

Arm Treasure Data

Connect CMO Leadership Spring Summit View More

Bruce Clay

President

Bruce Clay, Inc.

Connect CMO Leadership Spring Summit View More

Greg Richards

Vice President of Marketing

Accent Technologies

2020 Full Agenda

Your personal concierge will craft a custom schedule based on your interests and priorities. View the complete agenda below.

Reset Filter
Driving Marketing Performance through the Institution of Standards & Procedures
Shattering Traditional Marketing Limitations with Emerging Technology
Cultivating Loyalty by Prioritizing the Customer Experience
Hitting Your Profit Goals through Marketing & Sales Alignment
SundayNetworking

Welcome Cocktail Reception & Registration

MondayNetworking

Breakfast Buffet

MondayKeynote Presentation

close Revealing the Science of Your Customer's Hidden Path to Purchase

Personalized Marketing and Data-Driven ExperiencesDemandJump - Co-Founder & Chief Strategy Officer

For years marketers and technologists have tried to unlock the secrets of a customer’s path to purchase. This elusive yet extremely valuable information has the ability to change the way your business thinks about customer acquisition and budget allocation. Join retail and eCommerce industry expert Shawn Schwegman as he unpacks the science of the path to purchase. Get helpful tips and strategies to harness new and existing data to understand your customers purchase behavior and improve your marketing results.

Key Takeaways:

  • Unlock the power of the hidden path to purchase
  • Create one version of the truth that includes data from beyond your four walls
  • Unify marketing silos and streamline information access

Speaker

Shawn Schwegman
Co-Founder & Chief Strategy OfficerDemandJump
MondaySolutions Research

Targeted Research Meetings

MondayBreakout Presentation

close Customer Experience - Service, Support & Personalization

Cultivating Loyalty by Prioritizing the Customer ExperienceZep - Senior Vice President. Corporate Strategy & Marketing

Many companies feel they are losing customers to the digital/ecomm space. The reason is often for convenience and price. But, what the digital space cannot implement and execute is the customer experience and service levels that many legacy businesses have been built on. How should companies use these competitive advantages to stay relevant in the digital revolution?

Key Takeaways:

  • Understanding marketing fundamentals is still key to being successful in customer understanding.
  • Digital marketing is a tool, not the foundation of marketing. Understanding the ideal customer experience will truly separate you from the pack.
  • Customer experience and helping them solve problems is more important than digital access and data capturing, and builds stickiness and loyalty.

Speaker

Tonya Berry
Senior Vice President. Corporate Strategy & MarketingZep
MondayBreakout Presentation

close You Are Ready for AI-Powered Marketing

Shattering Traditional Marketing Limitations with Emerging TechnologyAcoustic - Global Vice President: Alliances, Inside Sales & Sales Support

Your teams can work faster, analyze more data, and drive to insights more quickly with AI-powered marketing. We’ll take a tour of AI-powered marketing – from reporting on campaign metrics to identifying anomalous behavior and where customers struggle. Learn what AI-powered marketing is and what it can do for your teams.

 

Key takeaways:

  • Learn how AI drives engagement with hyper-personalization
  • Ensure your customer experiences are operating as designed
  • Optimize digital ad conversion while reducing spend

Speaker

Patrick Lannon
Global Vice President: Alliances, Inside Sales & Sales SupportAcoustic
MondayBreakout Presentation

close Real-World AI for Marketing

Hitting Your Profit Goals through Marketing & Sales AlignmentAccent Technologies - Vice President of Marketing

Many marketers struggle to understand where to employ AI to improve their business. But waiting could be costly  (71% of marketing executives plan to deploy AI in 2020). Don’t get left behind.

Forward-thinking marketers are already using AI to gain visibility beyond marketing automation and into buyer activity and intent throughout the selling cycle With this insight, AI-powered marketing teams have an incredible competitive advantage.

Practical examples covered for applying AI in marketing:

  • Gain visibility into buyer-seller interactions that impact deals
  • Uncover buyers not recorded by sales
  • Improve lead scoring with seller-buyer engagement data
  • Get precise content performance insights

Join this important discussion to learn how today’s marketers use AI to truly know their buyer and drive revenue.

Speaker

Greg Richards
Vice President of MarketingAccent Technologies
MondayBreakout Presentation

close Transforming the Traditional: Taking a Bold Approach to Innovating the Game of Golf

Shattering Traditional Marketing Limitations with Emerging TechnologyTopgolf Entertainment Group - Chief Marketing Officer

Topgolf continues to take a bold approach to technology in order to connect communities in meaningful ways, from the original venue concept to digital golf, original content creation, live experiences and more. This presentation will review how technology can transform even the most traditional of subject matters.

Key Takeaways:

  • The key to enhancing the in-person guest experience is the integration of immersive and engaging technology.
  • Consumers crave meaningful experiences and companies that are doing it right leverage those connections in virtual and tech-driven spaces.
  • Topgolf’s leadership role in the eSports golf category is making the game more accessible to users around the world – connected and powered by technology.

Speaker

Brian Radics
Chief Marketing OfficerTopgolf Entertainment Group
MondayBreakout Presentation

close Proving the Value of Customer Experience to the Business

Cultivating Loyalty by Prioritizing the Customer ExperienceArm Treasure Data - Head of Marketing

Beyond products, services and price, companies today are competing on delivering a memorable and predictable customer experience. Competing on CX involves investments in technology, systems integration, and channel harmonization and it requires investments and proper allocation of resources. Attend this session to learn:

Key Takeaways:

  • How valuable customer experience is compared to other investments
  • What aspects of customer experience are most important to consumers
  • How to calculate the value of a superior customer experience to your organization

Speaker

Tom Treanor
Head of MarketingArm Treasure Data
MondayBreakout Session

close Demystifying Artificial Intelligence & Making it Work for You

Connecting Strategy, Technology and ExecutionDemandbase - VP, ABM Strategy, Field & Channel Marketing

While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think. Join this session to see real-life examples of how organizations are using AI to improve sales and marketing alignment and boost pipeline generation.

Key Takeaways:

  • Why you need to leverage AI for sales and marketing initiatives.
  • How AI-based audiences and personalization can increase conversion rates.
  • How AI-based sales outreach impacts your bottom line.

Speaker

Jessica Fewless
VP, ABM Strategy, Field & Channel MarketingDemandbase
MondayBreakout Presentation

close Extracting the FANG -- the Anti Venom for the Talent WAR

Applying Forward-Thinking Approaches to Sales Talent Acquisition & RetentionIBM - Vice President, WW Technical Sales

The FANG companies are sticking their teeth into the talent pool, Chris will share with you techniques to extract top performers from the market and retain them. Attend to hear his stories on how to skill and empower high performance teams.

Key Takeaways:

  • It is not all about the money
  • Need to help people to think differently about themselves
  • Your job is to come to work everyday and my job is to inspire you to stay
  • Build a culture that learning never ends

Speaker

Chris Konarski
Vice President, WW Technical Sales IBM
MondayBreakout Presentation

close How Does a Successful National Sales Team Start to Align Sales and Marketing

Hitting Your Profit Goals through Marketing & Sales AlignmentRicoh USA - Vice President of Sales & Managing Director

We often hear that aligned Sales and Marketing teams drive increased revenue, close more deals and have greater customer retention. While this intuitively makes sense, how do traditional and highly successful national sales cultures even begin to start this alignment process? This presentation focuses on chapter one of the journey — a change that must start with inspiring regional sales leadership.

Key Takeaways:

  • Traditional sales cultures are often the hardest to change.
  • Grass-roots, regional sales leadership efforts can be a catalyst.
  • Alignment is just another way of saying relationships — nurturing the relationships at the grass-roots between sales and marketing is the foundation.

Speaker

Heli Nielson
Vice President of Sales & Managing Director Ricoh USA
MondayBreakout Presentation

close How CenturyLink Transformed its CX Approach to Create True Two-way Communication and Mobilize Customer Advocates

Cultivating Loyalty by Prioritizing the Customer ExperienceCenturyLink - Vice President, Customer Experience & Journey

Customers want to be heard, and they need to know you’re taking action to address their feedback. Discover how to use an omnichannel listening approach that mobilizes employees at every level to generate customer-centric solutions. From multimodal close-loop strategies to comprehensive outer loop programs, you’ll learn how CenturyLink has leveraged the voice of the customer to spur a transformative CX movement that drives ownership of the customer experience and creates customer advocates.

Key Takeaways:

  • Learn how to build a robust voice of the customer program that listens to customers via the channels they prefer to communicate.
  • Discover how to build customer loyalty and reduce churn by leveraging tactical close-loop strategies.
  • Hear how CenturyLink is turning its Promoters into customer advocates.
  • See how you can empower employees across your business to truly own the customer experience.

Speaker

Beth Ard
Vice President, Customer Experience & Journey CenturyLink
MondayNetworking

Lunch

MondaySolutions Research

Targeted Research Meetings

MondayBreakout Presentation

close From Old School to Trendsetting - Varsity Spirit's Digital Marketing Innovation Journey

Shattering Traditional Marketing Limitations with Emerging TechnologyVarsity Spirit - Vice President - Digital Marketing & Customer Loyalty

No longer are the days of publish, print, mail and pray. Sales and marketing tools are nothing if they are not digitized, innovative, customizable and cohesive.

Discover how Varsity Spirit created a ground-breaking tool that is a fully integrated, personalized front-end shopping tool for their customers while simultaneously working as an innovative back end selling tool for their reps. Due to their digital marketing innovation, they’ve gone from old school to trend-setting in a matter of years.

Key Takeaways:

  • System integrations are the silent secret to success. Better UX, more accuracy, time savings and less friction/drop off
  • Personalization = profit. Enabling customers to visualize their customized creation equates to big sales and quick wins
  • Warm leads and less work = happy, lucrative sales reps

Speaker

Lauren Carnell
Vice President - Digital Marketing & Customer LoyaltyVarsity Spirit
MondayBreakout Session

close Don't Just Woo, Wow Your Customer - Why Making Your Brand More Interactive Matters

Connecting Strategy, Technology and ExecutionSpace Needle - Chief Marketing Officer

Brands typically see digital technology as a way to woo customers. But why stop there? Why just woo customers when you can wow them? By providing interactive outlets for your customers, you have the chance to personalize their experience and deepen their connection to the spirit of your brand. Karen Olson will use the Space Needle as a case study in increasing customer engagement, and ultimately boosting brand loyalty, through interactive experiences.

Key Take-Aways 

  • Your customer is changing
  • Technology in changing
  • It’s not about technology. It’s about fascination.
  • Use the technology your customers are already using to turn every customer into a fan.

Speaker

Karen Olson
Chief Marketing OfficerSpace Needle
MondayBreakout Presentation

close Building a Product Marketing Organization in a 40 Year Old Start-Up

Driving Marketing Performance through the Institution of Standards & ProceduresTicketmaster - Vice President, Product Marketing

Ticketmaster has taken on a full digital transformation, bringing its technology into the Cloud and fundamentally changing the way teams, venues and artists distribute their tickets. Learn how Ticketmaster created a Product Marketing function that connected product development and sales in exciting new ways, paving the way for improved client and fan experiences.

Key Takeaways:

  • Product Marketing is a new and emerging field. Learn how to explain and justify its role in your organization.
  • Supporting sales and product equally is paramount. Getting people in the right roles is key.
  • Once you have the right people in the roles, you must define the process on getting campaigns successfully to market.
  • Measurement of success can take on different forms. We’ll look into some ways we are experimenting with measurement at Ticketmaster.

Speaker

Meghann York
Vice President, Product MarketingTicketmaster
MondayBreakout Session

close Content Marketing - Where Business, Diversity and Storytelling Collide

Brand-Driven Storytelling and Elevating Your ContentAEG - Head, AEG Studios, AEG Global Partnerships

Content marketing is on the rise. As brands continue to utilize this strategy to engage audiences and capture hearts, there’s a growing focus on the role of storytelling. How do you tell an impactful story in the digital age? What role does technology play and is there a business case for diversity? This topic explores the keys to making innovative content, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.

Key Take-Aways 

  • How brands and content creators can be better representations of culture through creative storytelling, and why this is important now.
  • How emerging digital technology (AR/VR 360-video, social media etc.) is shaping the development of branded content as well as where opportunities exist for marketers and brands in the future.
  • How business, diversity, and storytelling collide in content marketing: how to tell an impactful story in the digital age, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
  • Best practice in creating meaningful branded content and a number of AEG Studios’ branded-content campaigns, including Renaissance Hotels, Uber, H&M and American Express.

Speaker

Raymond Roker
Head, AEG Studios, AEG Global PartnershipsAEG
MondayBreakout Presentation

close Live Nation Special Event's "Smarketing" Strategy to Move Prospects Through The Customer Journey

Hitting Your Profit Goals through Marketing & Sales AlignmentLive Nation - Vice President of National Sales
Live Nation - Senior Vice President of Sales & Special Events
Live Nation - National Director of Marketing

Live Nation shares how it uses multi-channel marketing tactics to ensure its campaigns engage the right audience and supports its sales team’s goals and revenue growth.

Key Takeaways:

  • Create a customer journey that boosts awareness, lead generation, acquisitions, and retention
  • Understand the digital marketing tactics to expand your sales team’s reach for B2B and B2C goals
  • Know where, when and how to plug in relationship building content to move your prospects through the customer journey

Speaker

Barbara Bouman
Vice President of National SalesLive Nation
Deirdre McCready
Senior Vice President of Sales & Special EventsLive Nation
Carley Gauthier
National Director of MarketingLive Nation
MondayBreakout Presentation

close How Sprint’s Customer-First Focus Transformed an Existing Product from Ordinary to Extraordinary

Cultivating Loyalty by Prioritizing the Customer ExperienceSprint - Senior Vice President, Business Transformation & Analytics, Device Financing, and Insurance

About 95 percent of new products fail. But while that risk is sometimes necessary, sometimes the answer is already sitting on your shelf. In this talk, Robert Hackl, Senior Vice President of Sprint’s multibillion-dollar Handset Leasing and Insurance businesses, will share how Sprint was able to transform an existing product with a revitalized emphasis on the customer’s needs. Learn the steps taken to transform an existing product into a “new” product, and how to make the ordinary extraordinary with a true customer-first focus.

Key Takeaways:

  • Customer First Focus
  • Product Innovation
  • Market Disruption
  • Successful execution by partnering with the front-lines

Speaker

Robert Hackl
Senior Vice President, Business Transformation & Analytics, Device Financing, and InsuranceSprint
MondayBreakout Session

close Using AI to Personalize CX

Personalized Marketing and Data-Driven ExperiencesSAP - President of Corporate Marketing

With intelligent marketing, we are moving away from simply selling products or services to delighting customers. Alison will discuss how companies must transform for customers as their needs evolve. In the digital era, every customer dialogue needs to be personalized with content that is timely, relevant and contextual throughout the customer journey. Companies who are able to prioritize customer obsession will be able to activate and engage more customers.

Key Take-Aways 

  • Learn how companies are using AI to create more engaging customer experiences
  • Determine which types of customer data can enable personalized experiences along the journey
  • Take a customer-centric look at your brand’s value proposition
  • Meet customer’s evolving expectations

 

Speaker

Alison Biggan
President of Corporate MarketingSAP
MondayBreakout Presentation

close Shift Happens: The New Roadmap for Getting Ahead

Shattering Traditional Marketing Limitations with Emerging TechnologyTriNet - Senior Vice President, Chief Marketing Officer & Chief Customer Officer

Not since the invention of the assembly line has work culture experienced such a shift in where, when and how we work. Technology now enables us to work from anywhere at anytime, in ways both liberating us and upending our work-life balance. The rules for moving forward in our careers have similarly changed over the last couple decades. From that first internship to the encore career in the second half of life, nonlinear career paths have become the new normal. As the time and space of work continues to shift, so too do theories on how we drive productivity, build remote work cultures and, ultimately, transform offices, cities and economies to adapt to this new paradigm.

Key Takeaways:

  • Building a sustainable culture – with the right people that help to drive profitable growth
  • Learn how technology and strong culture and values influence the way we work
  • Strategies for employee retention

Speaker

Michael Mendenhall
Senior Vice President, Chief Marketing Officer & Chief Customer OfficerTriNet
MondayBreakout Session

close Creating Customer Empathy: The Power of Empathy, Analytics and Observation in Marketing to Measure Success

Customer Journey and Engagement AnalyticsIntuit ProConnect - Vice President of Marketing and Analytics

Oftentimes skills in math and analytics are deemed unnecessary in marketing. Patti Newcomer, VP of Marketing at Intuit’s ProConnect Group, would passionately disagree. With over 20 years of experience and a background in engineering, Newcomer knows analytics are key to driving success – especially when it comes to delivering excellence to the customer. She will share how her teams lean into researching customers on a deeper level through building customer empathy and what Intuit calls Customer Driven Innovation. She will dive into how her team overcomes challenges and exceeds expectations through data, engagement and focusing on the customer to ensure marketing always has a voice.

 

Key Take-Aways 

  • To be successful, Newcomer believes you should listen to customers so well, that the line between the marketer and the customer is nearly nonexistent. At Intuit, she encourages her team to talk less and observe more to gain authentic insights from the end customer.
  • It’s critical to have customer insights and pair it with knowledge of the product, and the technology. From there you can innovate in ways the customer couldn’t actually think of. Newcomer calls this Customer Driven Innovation.
  • B2B marketing is uncertain enough, so if expenses are tight, and you can’t measure your success and your impact, then you’ll never persuade your audience that the investment is worthwhile.
  • Remember to use analytics to focus on outcomes and results to bring marketing to the forefront of the business – no matter the size of the company or business unit.

Speaker

Patti Newcomer
Vice President of Marketing and AnalyticsIntuit ProConnect
MondayNetworking

Industry Dinner

TuesdayNetworking

Breakfast Buffet

TuesdayKeynote Presentation

close 9 Powerful Trends that are Shaping Marketing

Shattering Traditional Marketing Limitations with Emerging TechnologyAcoustic - Global Product Marketing

Join Acoustic’s David Miller, who will set you on a path to understanding nine exciting trends that will shape the marketing industry throughout the remainder of 2019 and beyond. Learn about Agile Marketing, marrying AdTech with MarTech, and the hottest new role: Director of Marketing Data.

Key Takeaways:

  • Understand why the Director of Marketing Data is the hottest role
  • Learn how AI is making personalization-at-scale a reality
  • Leverage regulatory requirements to boost customer trust (and your data hygiene efforts)

Speaker

David Miller
Global Product MarketingAcoustic
TuesdaySolutions Research

Targeted Research Meetings

TuesdayBreakout Session

close Using Receptivity Insights to Drive Business

Brand-Driven Storytelling and Elevating Your ContentPilgrim's Pride - Head of Marketing

In the age of Gen Z, we have to deliver their points of passion.

Key Take-Aways

  • Story Telling is still the way to grab the heart
  • You need to take chances to break through the clutter
  • Humans love witty content
  • Be concise

Speaker

Laston Charriez
Head of MarketingPilgrim's Pride
TuesdayBreakout Session

close Is Email Marketing Really Dead? Not According to Data

Personalized Marketing and Data-Driven ExperiencesBNY Mellon - VP Marketing Analytics

In an age where consumers are faced with a myriad of diversions such as websites, social media, and other communication platforms, marketing content across all channels is increasingly competing for attention in a vast sea of digital distractions.
As a marketer, you need to be a lot smarter and consider the best tools at your disposal in order to make your voice heard amongst all the noise. It’s a common misconception that the email is dead, or dying, in a sea of social and digital platforms.
As one of the best tools to accomplish a one to one marketing approach may very well be the good old email.

Key Take-Aways 

  • Make it relevant to your audience
  • Learn through data and testing
  • Emails should be an integrated part of your global Marketing strategy
  • Cross functional alignment is a key success factor for tailoring the right message to the right audience

Speaker

Leith Chahed
VP Marketing AnalyticsBNY Mellon
TuesdayBreakout Presentation

close How Digital Experiences Can Tell Stories That Inspire Real Life Action

Shattering Traditional Marketing Limitations with Emerging TechnologyCompass Group - Vice President, Creative Development

In this talk I will explore the ways in which my team uses digital technology such as interactive videos, 360-degree imagery, 3-D fly-throughs, virtual reality, and augmented reality to create immersive and interactive experiences that engage prospective clients, tell a great story, and ultimately drive sales. I will share a variety of examples.

Key Takeaways:

  • Digital advancement today means that prospective clients expect customization–and to be dazzled.
  • In the digital world, if you’re not constantly trying something new, then you’re behind.
  • Digital is only the medium. The core is always the story.

Speaker

Sarah Crosland
Vice President, Creative DevelopmentCompass Group
TuesdayBreakout Session

close Manage your Social Media or It Will Manage You

Personalized Marketing and Data-Driven ExperiencesLeggett & Platt - VP, Marketing + Creative

We may not be the most prolific or well-followed company in social media, but educating our leadership, changing culture and building a social media program was a critical issue that most did not even realize had become a problem.

How Leggett & Platt began the recapture and management of over 100 rogue social media accounts, developed a workable policy and started making social media work for instead of against our various companies.

Key Take-Aways 

  • Ignoring social media does hurt your brand and reputation
  • You employees, competitors and staff are filling your social media vacuum
  • A policy can be developed that legal, HR, Communications and Marketing can all support
  • Your detractors and party poopers can be your best social media contributors

Speaker

Michael Margolies
VP, Marketing + CreativeLeggett & Platt
TuesdayNetworking

Lunch

Executive Steering Committee

Experienced marketing leaders work with us to focus our program on the developments in marketing that will move the needle at your company.

Steering Committee Members

An Esteemed Audience

Over 80% of the Fortune 100 joins us each year for what has been voted the “most effective trade show” for over a decade. Use our tools to demonstrate ROI to your C-Suite.

Attendee Testimonials

Attendee List

Exhibitors

CONNECT CMO has quickly become established as the “deal generating show”.

Exhibitor Testimonials

Exhibitor List

About CONNECT CMO

CONNECT CMO is an invitation-only trade show for marketing executives that bridges you to the most profitable solutions and information for your crowning priorities.

Have Questions?

We’ve answered a few FAQs to get you started. For any other questions, please don’t hesitate to contact us!

Our Team

Josh Ridener

Conference Director
(424) 334-5140
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Marin Silvers

VP of Operations
(424) 334-5141
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Riley McLaughlin

Content Director
(424) 334-5148
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Julianne Giltner

Attendee Relations Executive
(424) 204-0854
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Maddie Sapigao

Account Executive
(424) 313-1167
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Sales Manager
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Event Executive
(424) 313-1399
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Hotel and Travel

Your conference pass includes overnight accommodations, travel reimbursement, meals and cocktail receptions.

The Hotel

The Red Rock Casino Resort & Spa, Las Vegas

Luxurious accommodations, an Eden-esque pool nirvana complete with waterfalls, sumptuous spa treatments, award winning restaurants, miles of trail and a top notch casino–all overlooking the stunning Red Rock Canyon National Conservation Area.

Nestled at the entrance of the Red Rock Canyon National Recreation area,  just minutes from the Strip, Red Rock Resort Casino & Spa offers the best of both sides of Vegas. Enjoy the shows, the gambling, and all the pizazz Vegas is famous for, or feed your thirst for adventure with mountain climbing and exploration. Stunning views and an even more stunning atmosphere make Red Rock one of the best that Vegas has to offer.
We’ll book your accommodations, cover your first night’s stay and offer a discounted rate thereafter. To make your reservations please contact:
Red Rock operates a complimentary shuttle to and from McCarran Airport (LAS). The shuttle schedule is located here. Taxis and other ride sharing is also available and cost approximately
Red Rock Resort, Casino & Spa | 11011 W. Charleston Blvd. Las Vegas, NV 89135 
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