The CONNECT Steering Committee consists entirely of your contemporaries, meaning we tackle the themes that have profound significance to your performance as a marketer.
In a fast-evolving industry, how do you navigate the digital disruption and stay ahead of emerging trends? This theme will cover some of the best technologies utilized by top marketing teams, as well as trends that deserve your attention.
It’s no secret that customer experience has become one of the main competitors for companies worldwide. Studies now show that how a brand resonates with a customer, encourages greater loyalty than the product itself. This theme will cover how the right CX investments can improve customer loyalty through personalization, optimization, content marketing, customer-centric design, customer journey & more.
In every company, marketing and sales have the same end-goal: to drive sales and increase revenue. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it.
High Profile Speakers
Strategic endeavors and skillful insights from 30+ seasoned executives address the challenges in today’s marketing landscape.
Shattering Traditional Marketing Limitations with Emerging TechnologyDemandJump - Co-Founder & Chief Strategy Officer
For years marketers and technologists have tried to unlock the secrets of a customer’s path to purchase. This elusive yet extremely valuable information has the ability to change the way your business thinks about customer acquisition and budget allocation. Join industry expert Shawn Schwegman as he unpacks the science of the path to purchase. Get helpful tips and strategies to harness new and existing data to understand your customers purchase behavior and improve your marketing results.
Key Takeaways:
Get a roadmap with exactly what you should do next to improve marketing performance
Understand your customers needs throughout the buyer journey
Take the guesswork out of marketing and eliminate blind spots
Identify critical and actionable consumer and buyer insights to fuel marketing growth
Cultivating Loyalty by Prioritizing the Customer ExperienceZep - Senior Vice President. Corporate Strategy & Marketing
Many companies feel they are losing customers to the digital/ecomm space. The reason is often for convenience and price. But, what the digital space cannot implement and execute is the customer experience and service levels that many legacy businesses have been built on. How should companies use these competitive advantages to stay relevant in the digital revolution?
Key Takeaways:
Understanding marketing fundamentals is still key to being successful in customer understanding.
Digital marketing is a tool, not the foundation of marketing. Understanding the ideal customer experience will truly separate you from the pack.
Customer experience and helping them solve problems is more important than digital access and data capturing, and builds stickiness and loyalty.
Speaker
Tonya Berry
Senior Vice President. Corporate Strategy & MarketingZep
Shattering Traditional Marketing Limitations with Emerging TechnologyAcoustic - Global Vice President: Alliances, Inside Sales & Sales Support
Your teams can work faster, analyze more data, and drive to insights more quickly with AI-powered marketing. We’ll take a tour of AI-powered marketing – from reporting on campaign metrics to identifying anomalous behavior and where customers struggle. Learn what AI-powered marketing is and what it can do for your teams.
Key takeaways:
Learn how AI drives engagement with hyper-personalization
Ensure your customer experiences are operating as designed
Optimize digital ad conversion while reducing spend
Speaker
Patrick Lannon
Global Vice President: Alliances, Inside Sales & Sales SupportAcoustic
Hitting Your Profit Goals through Marketing & Sales AlignmentAccent Technologies - Vice President of Marketing
Many marketers struggle to understand where to employ AI to improve their business. But waiting could be costly (71% of marketing executives plan to deploy AI in 2020). Don’t get left behind.
Forward-thinking marketers are already using AI to gain visibility beyond marketing automation and into buyer activity and intent throughout the selling cycle With this insight, AI-powered marketing teams have an incredible competitive advantage.
Practical examples covered for applying AI in marketing:
Gain visibility into buyer-seller interactions that impact deals
Uncover buyers not recorded by sales
Improve lead scoring with seller-buyer engagement data
Get precise content performance insights
Join this important discussion to learn how today’s marketers use AI to truly know their buyer and drive revenue.
Shattering Traditional Marketing Limitations with Emerging TechnologyTopgolf Entertainment Group - Chief Marketing Officer
Topgolf continues to take a bold approach to technology in order to connect communities in meaningful ways, from the original venue concept to digital golf, original content creation, live experiences and more. This presentation will review how technology can transform even the most traditional of subject matters.
Key Takeaways:
The key to enhancing the in-person guest experience is the integration of immersive and engaging technology.
Consumers crave meaningful experiences and companies that are doing it right leverage those connections in virtual and tech-driven spaces.
Topgolf’s leadership role in the eSports golf category is making the game more accessible to users around the world – connected and powered by technology.
Speaker
Brian Radics
Chief Marketing OfficerTopgolf Entertainment Group
Cultivating Loyalty by Prioritizing the Customer ExperienceArm Treasure Data - Head of Marketing
Beyond products, services and price, companies today are competing on delivering a memorable and predictable customer experience. Competing on CX involves investments in technology, systems integration, and channel harmonization and it requires investments and proper allocation of resources. Attend this session to learn:
Key Takeaways:
How valuable customer experience is compared to other investments
What aspects of customer experience are most important to consumers
How to calculate the value of a superior customer experience to your organization
The FANG companies are sticking their teeth into the talent pool, Chris will share with you techniques to extract top performers from the market and retain them. Attend to hear his stories on how to skill and empower high performance teams.
Key Takeaways:
It is not all about the money
Need to help people to think differently about themselves
Your job is to come to work everyday and my job is to inspire you to stay
Hitting Your Profit Goals through Marketing & Sales AlignmentRicoh USA - Vice President of Sales & Managing Director
We often hear that aligned Sales and Marketing teams drive increased revenue, close more deals and have greater customer retention. While this intuitively makes sense, how do traditional and highly successful national sales cultures even begin to start this alignment process? This presentation focuses on chapter one of the journey — a change that must start with inspiring regional sales leadership.
Key Takeaways:
Traditional sales cultures are often the hardest to change.
Grass-roots, regional sales leadership efforts can be a catalyst.
Alignment is just another way of saying relationships — nurturing the relationships at the grass-roots between sales and marketing is the foundation.
Speaker
Heli Nielson
Vice President of Sales & Managing Director Ricoh USA
Shattering Traditional Marketing Limitations with Emerging TechnologyDemandbase - VP of Growth Marketing
Recent Gartner research showed marketing budgets were expected to decline in 2020 for the third year in a row. But as marketers know all too well, that doesn’t let us off the hook. We’ll still be expected to deliver even more pipeline despite our budget realities.
So how can marketers do more with less? Most already know that Account-Based Marketing improves the effectiveness of marketing plans. In this session, B2B marketers will learn how to use ABM to be even more efficient with your marketing investment; the 5 core ABM best practices that deliver better results for less money; and how to allocate budget for new MarTech and AdTech innovations.
Key Takeaways:
Learn how to use ABM to be even more efficient with your marketing investment
Learn the 5 core ABM best practices that deliver better results for less money
Build a strategy to allocate budget for new MarTech and AdTech innovations
Cultivating Loyalty by Prioritizing the Customer ExperienceCenturyLink - Vice President, Customer Experience & Journey
Customers want to be heard, and they need to know you’re taking action to address their feedback. Discover how to use an omnichannel listening approach that mobilizes employees at every level to generate customer-centric solutions. From multimodal close-loop strategies to comprehensive outer loop programs, you’ll learn how CenturyLink has leveraged the voice of the customer to spur a transformative CX movement that drives ownership of the customer experience and creates customer advocates.
Key Takeaways:
Learn how to build a robust voice of the customer program that listens to customers via the channels they prefer to communicate.
Discover how to build customer loyalty and reduce churn by leveraging tactical close-loop strategies.
Hear how CenturyLink is turning its Promoters into customer advocates.
See how you can empower employees across your business to truly own the customer experience.
Shattering Traditional Marketing Limitations with Emerging TechnologyVarsity Spirit - Vice President - Digital Marketing & Customer Loyalty
No longer are the days of publish, print, mail and pray. Sales and marketing tools are nothing if they are not digitized, innovative, customizable and cohesive.
Discover how Varsity Spirit created a ground-breaking tool that is a fully integrated, personalized front-end shopping tool for their customers while simultaneously working as an innovative back end selling tool for their reps. Due to their digital marketing innovation, they’ve gone from old school to trend-setting in a matter of years.
Key Takeaways:
System integrations are the silent secret to success. Better UX, more accuracy, time savings and less friction/drop off
Personalization = profit. Enabling customers to visualize their customized creation equates to big sales and quick wins
Warm leads and less work = happy, lucrative sales reps
Speaker
Lauren Carnell
Vice President - Digital Marketing & Customer LoyaltyVarsity Spirit
Connecting Strategy, Technology and ExecutionSpace Needle - Chief Marketing Officer
Brands typically see digital technology as a way to woo customers. But why stop there? Why just woo customers when you can wow them? By providing interactive outlets for your customers, you have the chance to personalize their experience and deepen their connection to the spirit of your brand. Karen Olson will use the Space Needle as a case study in increasing customer engagement, and ultimately boosting brand loyalty, through interactive experiences.
Key Take-Aways
Your customer is changing
Technology in changing
It’s not about technology. It’s about fascination.
Use the technology your customers are already using to turn every customer into a fan.
Driving Marketing Performance through the Institution of Standards & ProceduresTicketmaster - Vice President, Product Marketing
Ticketmaster has taken on a full digital transformation, bringing its technology into the Cloud and fundamentally changing the way teams, venues and artists distribute their tickets. Learn how Ticketmaster created a Product Marketing function that connected product development and sales in exciting new ways, paving the way for improved client and fan experiences.
Key Takeaways:
Product Marketing is a new and emerging field. Learn how to explain and justify its role in your organization.
Supporting sales and product equally is paramount. Getting people in the right roles is key.
Once you have the right people in the roles, you must define the process on getting campaigns successfully to market.
Measurement of success can take on different forms. We’ll look into some ways we are experimenting with measurement at Ticketmaster.
Brand-Driven Storytelling and Elevating Your ContentAEG - Head, AEG Studios, AEG Global Partnerships
Content marketing is on the rise. As brands continue to utilize this strategy to engage audiences and capture hearts, there’s a growing focus on the role of storytelling. How do you tell an impactful story in the digital age? What role does technology play and is there a business case for diversity? This topic explores the keys to making innovative content, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
Key Take-Aways
How brands and content creators can be better representations of culture through creative storytelling, and why this is important now.
How emerging digital technology (AR/VR 360-video, social media etc.) is shaping the development of branded content as well as where opportunities exist for marketers and brands in the future.
How business, diversity, and storytelling collide in content marketing: how to tell an impactful story in the digital age, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
Best practice in creating meaningful branded content and a number of AEG Studios’ branded-content campaigns, including Renaissance Hotels, Uber, H&M and American Express.
Hitting Your Profit Goals through Marketing & Sales AlignmentLive Nation - Vice President of National Sales Live Nation - Senior Vice President of Sales & Special Events Live Nation - National Director of Marketing
Live Nation shares how it uses multi-channel marketing tactics to ensure its campaigns engage the right audience and supports its sales team’s goals and revenue growth.
Key Takeaways:
Create a customer journey that boosts awareness, lead generation, acquisitions, and retention
Understand the digital marketing tactics to expand your sales team’s reach for B2B and B2C goals
Know where, when and how to plug in relationship building content to move your prospects through the customer journey
Speaker
Barbara Bouman
Vice President of National SalesLive Nation
Deirdre McCready
Senior Vice President of Sales & Special EventsLive Nation
Cultivating Loyalty by Prioritizing the Customer ExperienceSprint - Senior Vice President, Business Transformation & Analytics, Device Financing, and Insurance
About 95 percent of new products fail. But while that risk is sometimes necessary, sometimes the answer is already sitting on your shelf. In this talk, Robert Hackl, Senior Vice President of Sprint’s multibillion-dollar Handset Leasing and Insurance businesses, will share how Sprint was able to transform an existing product with a revitalized emphasis on the customer’s needs. Learn the steps taken to transform an existing product into a “new” product, and how to make the ordinary extraordinary with a true customer-first focus.
Key Takeaways:
Customer First Focus
Product Innovation
Market Disruption
Successful execution by partnering with the front-lines
Speaker
Robert Hackl
Senior Vice President, Business Transformation & Analytics, Device Financing, and InsuranceSprint
Personalized Marketing and Data-Driven ExperiencesSAP - President of Corporate Marketing
With intelligent marketing, we are moving away from simply selling products or services to delighting customers. Alison will discuss how companies must transform for customers as their needs evolve. In the digital era, every customer dialogue needs to be personalized with content that is timely, relevant and contextual throughout the customer journey. Companies who are able to prioritize customer obsession will be able to activate and engage more customers.
Key Take-Aways
Learn how companies are using AI to create more engaging customer experiences
Determine which types of customer data can enable personalized experiences along the journey
Take a customer-centric look at your brand’s value proposition
Shattering Traditional Marketing Limitations with Emerging TechnologyTriNet - Senior Vice President, Chief Marketing Officer & Chief Communications Officer
Not since the invention of the assembly line has work culture experienced such a shift in where, when and how we work. Technology now enables us to work from anywhere at anytime, in ways both liberating us and upending our work-life balance. The rules for moving forward in our careers have similarly changed over the last couple decades. From that first internship to the encore career in the second half of life, nonlinear career paths have become the new normal. As the time and space of work continues to shift, so too do theories on how we drive productivity, build remote work cultures and, ultimately, transform offices, cities and economies to adapt to this new paradigm.
Key Takeaways:
Building a sustainable culture – with the right people that help to drive profitable growth
Learn how technology and strong culture and values influence the way we work
Customer Journey and Engagement AnalyticsIntuit ProConnect - Vice President of Marketing and Analytics
Oftentimes skills in math and analytics are deemed unnecessary in marketing. Patti Newcomer, VP of Marketing at Intuit’s ProConnect Group, would passionately disagree. With over 20 years of experience and a background in engineering, Newcomer knows analytics are key to driving success – especially when it comes to delivering excellence to the customer. She will share how her teams lean into researching customers on a deeper level through building customer empathy and what Intuit calls Customer Driven Innovation. She will dive into how her team overcomes challenges and exceeds expectations through data, engagement and focusing on the customer to ensure marketing always has a voice.
Key Take-Aways
To be successful, Newcomer believes you should listen to customers so well, that the line between the marketer and the customer is nearly nonexistent. At Intuit, she encourages her team to talk less and observe more to gain authentic insights from the end customer.
It’s critical to have customer insights and pair it with knowledge of the product, and the technology. From there you can innovate in ways the customer couldn’t actually think of. Newcomer calls this Customer Driven Innovation.
B2B marketing is uncertain enough, so if expenses are tight, and you can’t measure your success and your impact, then you’ll never persuade your audience that the investment is worthwhile.
Remember to use analytics to focus on outcomes and results to bring marketing to the forefront of the business – no matter the size of the company or business unit.
Speaker
Patti Newcomer
Vice President of Marketing and AnalyticsIntuit ProConnect
Shattering Traditional Marketing Limitations with Emerging TechnologyAcoustic - Global Product Marketing
Join Acoustic’s David Miller, who will set you on a path to understanding nine exciting trends that will shape the marketing industry throughout the remainder of 2019 and beyond. Learn about Agile Marketing, marrying AdTech with MarTech, and the hottest new role: Director of Marketing Data.
Key Takeaways:
Understand why the Director of Marketing Data is the hottest role
Learn how AI is making personalization-at-scale a reality
Leverage regulatory requirements to boost customer trust (and your data hygiene efforts)
Personalized Marketing and Data-Driven ExperiencesBNY Mellon - VP Marketing Analytics
In an age where consumers are faced with a myriad of diversions such as websites, social media, and other communication platforms, marketing content across all channels is increasingly competing for attention in a vast sea of digital distractions.
As a marketer, you need to be a lot smarter and consider the best tools at your disposal in order to make your voice heard amongst all the noise. It’s a common misconception that the email is dead, or dying, in a sea of social and digital platforms.
As one of the best tools to accomplish a one to one marketing approach may very well be the good old email.
Key Take-Aways
Make it relevant to your audience
Learn through data and testing
Emails should be an integrated part of your global Marketing strategy
Cross functional alignment is a key success factor for tailoring the right message to the right audience
We may not be the most prolific or well-followed company in social media, but educating our leadership, changing culture and building a social media program was a critical issue that most did not even realize had become a problem.
How Leggett & Platt began the recapture and management of over 100 rogue social media accounts, developed a workable policy and started making social media work for instead of against our various companies.
Key Take-Aways
Ignoring social media does hurt your brand and reputation
You employees, competitors and staff are filling your social media vacuum
A policy can be developed that legal, HR, Communications and Marketing can all support
Your detractors and party poopers can be your best social media contributors
Driving Marketing Performance through the Institution of Standards & ProceduresMcGraw-Hill Education - VP, Marketing & Branding
We all know that high-performing teams are critical to driving growth, innovation and long-term value of a company. But why do some teams perform better than others? It all comes down to leadership.
With the rapid pace of change in business and technology, alongside a range of generational differences in the workplace, the old paradigms of leadership simply won’t work anymore. Never before have transparency, empathy and collaboration mattered more in leadership roles.
In this session, we’ll explore the future of marketing leadership by unlocking the qualities and techniques that drive outstanding culture, performance and results.
Key Takeaways:
While technology and process matter, people are always the most important part of the performance equation.
Trust, transparency and cooperation are the cornerstones of high-performing teams.
Trust, transparency and cooperation are the cornerstones of high-performing teams.
When building out a high-performance team, you really can’t communicate or celebrate too much…
Speaker
Liz Austin
VP, Marketing & BrandingMcGraw-Hill Education
TuesdayNetworking
Lunch
Executive Steering Committee
Experienced marketing leaders work with us to focus our program on the developments in marketing that will move the needle at your company.
Over 80% of the Fortune 100 joins us each year for what has been voted the “most effective trade show” for over a decade. Use our tools to demonstrate ROI to your C-Suite.
CONNECT CMO is an invitation-only trade show for marketing executives that bridges you to the most profitable solutions and information for your crowning priorities.
Have Questions?
We’ve answered a few FAQs to get you started. For any other questions, please don’t hesitate to contact us!
The cost of producing CONNECT CMO is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes:
Personal concierge and custom schedule
Access to all programming and speakers
Overnight hotel accomodations
5 star onsite catering
$200 travel voucher
Personal meetings with leading solution providers of your choice
The most important thing you can do is take the time to complete your registration. Your registration is the basis for all of our methods of personalizing your experience. The more accurate and complete your registration is, the easier it is for us to select opportune sessions and schedule private meetings for you.
Flight reimbursement is limited to 2 attendees per company for those traveling over 100 miles to attend. A check is delivered to you personally at the end of the event, after you have completed your schedule of research meetings with exhibitors.
Based on the details of your registration, we carefully select up to 10 best-fit exhibitors for you to meet with. You’ll have the opportunity to approve both your sessions and meetings schedule before the event. Each meeting is 25 minutes long and focused on solving a specific priority you have a listed.
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to Directors, VPs, SVPs and C-level Executives serving all key marketing functions.
Your conference pass includes overnight accommodations, travel reimbursement, meals and cocktail receptions.
The Hotel
The Red Rock Casino Resort & Spa, Las Vegas
Luxurious accommodations, an Eden-esque pool nirvana complete with waterfalls, sumptuous spa treatments, award winning restaurants, miles of trail and a top notch casino–all overlooking the stunning Red Rock Canyon National Conservation Area.
Nestled at the entrance of the Red Rock Canyon National Recreation area, just minutes from the Strip, Red Rock Resort Casino & Spa offers the best of both sides of Vegas. Enjoy the shows, the gambling, and all the pizazz Vegas is famous for, or feed your thirst for adventure with mountain climbing and exploration. Stunning views and an even more stunning atmosphere make Red Rock one of the best that Vegas has to offer.
Red Rock operates a complimentary shuttle to and from McCarran Airport (LAS). The shuttle schedule is located here. Taxis and other ride sharing is also available and cost approximately
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