Is content still King? This track is designed to examine the impact of brand-driven storytelling, the importance of building the right narrative and the unique strategies to elevate your content in order to engage with highly targeted audiences and attract new customers.
This track was developed to help better understand where your customers have been, how they’ve interacted with your brand, how to get this information and why you should care about it. Learn new ideas and strategies on how to use customer journey and engagement analytics to understand and engage with individual customers on a personal level.
Consumer demand for relevant messaging and the shift of focus over to data has forced marketing professionals to invest more and more in personalized marketing and data-driven experiences. This track will delve into this booming trend that’s changing the way marketers’ market.
SPEAKERS
Get insights from 30+ executives who are in the field addressing industry challenges.
Brand-Driven Storytelling and Elevating Your ContentBillabong Women's - Vice President, Global Marketing
We live in a world where the human attention span is being compared to a goldfish, and apparently, we’re coming up short. Creating best-in-industry brand content is critical to capturing attention and long-term success of your business and brand. When you combine this approach with the organizational integration of brand marketers and e-commerce professionals, you have a winning team. The surf industry have been content & influencer marketers from its inception, over 50 years. This talk will share the learnings and growth, the things that can go wrong, and how these learnings can apply to any industry.
Key Take-Aways
A Brand-led, Content Driven, Long Run Digital Strategy always Wins
Integrating brand & e-comm objectives and teams will create long-term, profitable growth
Smart Creatives that understand Authenticity & Support Commerce are the Key
Influencer marketing done authentically will create consumer demand
Customer Journey and Engagement AnalyticsBMW - Head of Consumer Insights
More so today than ever before businesses have an unprecedented opportunity to listen to their customers about all aspects of their business. As Head of Consumer Insights at BMW, Jeff Hamilton will speak about the BMW’s journey from instinct to insight leveraging customer analytics, specifically text analytics. During this presentation, you will gain insight into the steps a 100-year-old manufacturer of automobiles took to enable cutting-edge digital services and open up an unprecedented communication channel with customers.
Key Take-Aways
Lessons learned from a digital transformation of a traditional manufacturing organization
Connecting Strategy, Technology and ExecutionPerkinElmer - VP, Head of Marketing
What does it take to transform a marketing organization that is disconnected from the business and under-performing its peers to a high performing team, delivering best in class results that fueled top line growth?
Key Take-Aways
How to assess the current state to identify what to work on first
How to shift the mindset of key stakeholders and marshall the team
How to measure success, and get buy-in for further investment
Connecting Strategy, Technology and ExecutionMercer - Partner, CMO, US Health
B2B buyer research shows that decision-makers are 60-80% of the way through their buying journey before they make first contact with sales. Growth strategies to generate demand from an existing market or enter a new market require deep insights into the customer journey to engage with the right touchpoints at the right channel at the right time. As CMO of Mercer’s US Health business, VJ Bala will share an 80-year old professional services firm’s journey in transforming engagement across digital and traditional channels through a scalable approach to grow pipeline and revenue. You will learn about utilizing voice of customer research and engagement data analytics to map the true customer journey and craft data-driven marketing campaigns that click.
Key Take-Aways
Understand engagement “path to purchase” based on digital and offline touchpoint data from ideal customer wins and sales pipeline to map the true customer journey
Apply engagement insights to design marketing campaigns for conversion using the right mix and sequence of touchpoints pre / during / post purchase
Enable channel partners (consultants, sales) with campaign activation tools that incorporate engagement insights for improved response
Integrate CRM, marketing automation, third party and offline customer engagement data with a business intelligence (BI) tool to gain unified view of touchpoints across channels
Brand-Driven Storytelling and Elevating Your ContentViacom - SVP, Social Media and Branded Content Strategy
Culture has a new operating system. When fans, brands, celebrities, and content creators, who once existed distinctly and separately, collapse into each other and behave similarly, your brand needs to evolve with it. In Viacom Velocity’s research study, The Culture of Proximity, we explored the massive cultural shift that has reshaped the dynamics of our world and provides the implication for how storytelling needs to evolve.
Brands, now more than ever, are expected to participate in culture and Viacom Velocity as content, culture, and conversation experts will chart new opportunities to immerse and success in the new world order.
Key Take-Aways
Culture is now your co-pilot
Every (single) thing is now marketing
Fans voices are louder and brands need to listen
Your brand can become a part of the culture, even if you don’t want it to
Speaker
Lydia Daly
SVP, Social Media and Branded Content StrategyViacom
Connecting Strategy, Technology and ExecutionMORSCO - Chief Marketing Officer
Like a digital hamster, most companies are compelled to keep doing something online. Get behind the hype and trends and make a real difference. Orchestrate digital transformation focusing on the value chain, customers, salesforce, operations, and data… not just the ever-changing ecosystem of technology. Discover how you can truly change the game and your career: think big, start small and start now.
• Share a Vision: Collaborate, iterate, make it real, and relate it to key stakeholders
• Explore real-life case studies: influencing organizations to make decisions
• Lead Outside in CX: proven methods to ensure relevancy through the customer’s entire process and explore the impacts of who owns it, relevant content, and how to maintain organizational support
• Reach customers and sales reps are on the go. The convergence of CRM, mobile and commerce enable sales reps to drive the brand daily. Eliminate channel conflict and focus on driving market share.
Key Take-Aways
Share a Vision: Collaborate, iterate, make it real, and relate it to key stakeholders
Explore real-life case studies: influencing organizations to make decisions
Reach customers and sales reps are on the go. The convergence of CRM, mobile and commerce enable salesreps to drive the brand daily. Eliminate channel conflict and focus on driving market share
Lead Outside in CX: proven methods to ensure relevancy through the customer’s entire process and explore the impacts of who owns it, relevant content, and how to maintain organizational support
Brand-Driven Storytelling and Elevating Your ContentBig Brothers Big Sisters - Vice President, Marketing
Big Brothers Big Sisters recently repositioned its brand in a nationwide effort across 270 affiliates. Following 100 years of success as a leading nonprofit focused on youth mentoring the agency recently experienced a significant decline in the number of volunteers recruited and the number of youth served, while revenues remained stagnant. National research showed that the organization’s logo and identity were not representing it accurately or effectively among targeted constituencies, including young professionals. The outcome was a bold transformation designed to raise awareness of a vital mission, strengthen the National Federation and each affiliate, recruit more volunteers with an emphasis on men and specifically men of color, and serve more disadvantaged children.
Key Take-Aways
Research required to provide strong business case for a national rebrand.
Benefits of a national marketing task force to coordinate 270 affiliates through major brand repositioning.
Importance of a strong brand partner and process of gaining consensus across many constituents.
Effective digtial, print and media assets required for a successful rebranding launch.
Connecting Strategy, Technology and ExecutionSpace Needle - Chief Marketing Officer
Brands typically see digital technology as a way to woo customers. But why stop there? Why just woo customers when you can wow them? By providing interactive outlets for your customers, you have the chance to personalize their experience and deepen their connection to the spirit of your brand. Karen Olson will use the Space Needle as a case study in increasing customer engagement, and ultimately boosting brand loyalty, through interactive experiences.
Key Take-Aways
Your customer is changing
Technology in changing
It’s not about technology. It’s about fascination.
Use the technology your customers are already using to turn every customer into a fan.
Brand-Driven Storytelling and Elevating Your ContentSymantec - Head of Strategic Marketing
Awareness is the top goal for every startup. Imagine being on the TODAY’s show, 250+ TV channels and radio shows all by using the power of storytelling. Most companies have data. It is about how to leverage that data to tell a very compelling story that would have a mass appeal. Come attend this talk to learn:
– How not to have data without a story
– How not to have a story without data
– How this startup made all of this possible by spending less than $200
Key Take-Aways
Power of storytelling
How to best use existing data and make it applicable to masses
Customer Journey and Engagement AnalyticsHighmark Health - EVP, Chief Marketing Officer
Allegheny Health Network had a quality perception problem, but instead of making promises, they showed the #LivingProof. Dozens of extraordinary, in-the-moment patient care stories connected deeply with raw emotion, changing both perceptions and behaviors. We’ll see how Highmark Blue Cross Blue Shield Delaware enlisted a beloved state bird, the Blue Hen. It stood out as clever and authentic, just like the proud Delawareans who chose to count on Blue.
Key Take-Aways
Relevant insights culled from healthcare consumers — to develop authentic creative that resulted in Highmark Health named among the Top Ten Most Effective Marketers in North America at the 2017 Effie Awards.
How Cindy’s team applied retail marketing best practices, resulting in two of the most disruptive, effective campaigns of 2017.
How the campaigns thwarted major threats to Highmark Health brands.
Leveraging emotion through Proof and Blue Chickens.
Brand-Driven Storytelling and Elevating Your ContentAEG - Head, AEG Studios, AEG Global Partnerships
Content marketing is on the rise. As brands continue to utilize this strategy to engage audiences and capture hearts, there’s a growing focus on the role of storytelling. How do you tell an impactful story in the digital age? What role does technology play and is there a business case for diversity? This topic explores the keys to making innovative content, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
Key Take-Aways
How brands and content creators can be better representations of culture through creative storytelling, and why this is important now.
How emerging digital technology (AR/VR 360-video, social media etc.) is shaping the development of branded content as well as where opportunities exist for marketers and brands in the future.
How business, diversity, and storytelling collide in content marketing: how to tell an impactful story in the digital age, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
Best practice in creating meaningful branded content and a number of AEG Studios’ branded-content campaigns, including Renaissance Hotels, Uber, H&M and American Express.
Personalized Marketing and Data-Driven ExperiencesSAP - Chief Product and Field Marketing Officer
With intelligent marketing, we are moving away from simply selling products or services to delighting customers. Alison will discuss how companies must transform for customers as their needs evolve. In the digital era, every customer dialogue needs to be personalized with content that is timely, relevant and contextual throughout the customer journey. Companies who are able to prioritize customer obsession will be able to activate and engage more customers.
Key Take-Aways
Learn how companies are using AI to create more engaging customer experiences
Determine which types of customer data can enable personalized experiences along the journey
Take a customer-centric look at your brand’s value proposition
Personalized Marketing and Data-Driven ExperiencesBNY Mellon - VP Marketing Analytics
In an age where consumers are faced with a myriad of diversions such as websites, social media, and other communication platforms, marketing content across all channels is increasingly competing for attention in a vast sea of digital distractions.
As a marketer, you need to be a lot smarter and consider the best tools at your disposal in order to make your voice heard amongst all the noise. It’s a common misconception that the email is dead, or dying, in a sea of social and digital platforms.
As one of the best tools to accomplish a one to one marketing approach may very well be the good old email.
Key Take-Aways
Make it relevant to your audience
Learn through data and testing
Emails should be an integrated part of your global Marketing strategy
Cross functional alignment is a key success factor for tailoring the right message to the right audience
Customer Journey and Engagement AnalyticsCSAA - Vice President Marketing Channels and Partners
Customer expectations for brand experience are rising, and a personalized experience that fits their schedule and lifestyle is expected. Data and analytics are crucial when creating a winning customer experience strategy.
Key Take-Aways
The data and analytics journey is never-ending, but it’s critical to business success
As the bar for performance continues to rise, we must take the time to understand and leverage available marketing tools, platforms and capabilities
With these tools, it’s possible to deliver consistent value and a superior customer experience
Speaker
Linda Goldstein
Vice President Marketing Channels and PartnersCSAA
Customer Journey and Engagement AnalyticsIntuit ProConnect - Vice President of Marketing and Analytics
Oftentimes skills in math and analytics are deemed unnecessary in marketing. Patti Newcomer, VP of Marketing at Intuit’s ProConnect Group, would passionately disagree. With over 20 years of experience and a background in engineering, Newcomer knows analytics are key to driving success – especially when it comes to delivering excellence to the customer. She will share how her teams lean into researching customers on a deeper level through building customer empathy and what Intuit calls Customer Driven Innovation. She will dive into how her team overcomes challenges and exceeds expectations through data, engagement and focusing on the customer to ensure marketing always has a voice.
Key Take-Aways
To be successful, Newcomer believes you should listen to customers so well, that the line between the marketer and the customer is nearly nonexistent. At Intuit, she encourages her team to talk less and observe more to gain authentic insights from the end customer.
It’s critical to have customer insights and pair it with knowledge of the product, and the technology. From there you can innovate in ways the customer couldn’t actually think of. Newcomer calls this Customer Driven Innovation.
B2B marketing is uncertain enough, so if expenses are tight, and you can’t measure your success and your impact, then you’ll never persuade your audience that the investment is worthwhile.
Remember to use analytics to focus on outcomes and results to bring marketing to the forefront of the business – no matter the size of the company or business unit.
Speaker
Patti Newcomer
Vice President of Marketing and Analytics Intuit ProConnect
Customer Journey and Engagement AnalyticsCoorstek - Chief Commercial Officer
How customers purchase is more complex than ever before. People are changing jobs more frequently. Companies are evolving quickly. New competitors are entering the market. It’s more important than ever that we understand the thoughts, feelings and actions of our customers. Who are they? What is life like for them on the job? What influencers are knocking at their door? How can we become a partner that delivers solutions and helps them innovate and prepare for tomorrow?
CoorsTek is a dominant player in the ceramics market offering global manufacturing support. Yet the potential exists for them to strengthen their perception as a leader by understanding their customer’s decision-making process, their mindset and targeting what matters most to them through a transformational Customer Journey.
Key Take-Aways
How to create a Customer Pathway that reflects the mindset and actions of your customers
How to create a Company Pathway that aligns with the customer’s pathway
How to develop and use Customer Personas (profiles) to build understanding and drive engagement
How to strengthen your company perception as a partner and leader with your customers
Connecting Strategy, Technology and ExecutionArcserve - Chief Marketing Officer
Too often marketing is misunderstood within the highest levels of the company, because of an inability to fully internalize what we do and why. Are you caught in a circular conversation with your most important stakeholders telling you that marketing isn’t delivering? Do you have advocates outside of the function that could champion your organization and quantify the value you bring to them? Could you, today, justify your spend in a way that stakeholders would agree and support? These are common struggles we face as marketing professionals, but there are ways to mitigate and address them.
Key Take-Aways
How to establish credibility with external stakeholders at the individual, team or organizational level and break the traditional perceptions
Be introduced to a framework to quantify marketing’s contribution to the corporation
See and develop examples of real-time application with marketing’s ability to influence revenue, market perception and sales enablement
Talk through your real-life scenarios and develop a working plan that you could execute tomorrow (should the workshop format be adopted)
Connecting Strategy, Technology and ExecutionClosed Loop - CEO
The advertising landscape has shifted dramatically in the last year. There have been massive updates and new features from Google and Facebook in the last year alone, in addition to explosive new growth opportunities from LinkedIn and even Bing, among others. But the data shows that most advertisers are still using tactics from 2016 or earlier, and wallowing in mediocrity as a result. In this engaging session, Lance will visually demonstrate the new ways of thinking and the specific steps that modern digital advertisers must take to achieve breakout success with their Digital Advertising campaigns.
Key Takeaways:
Learn the right mental model to use when talking about Digital Advertising
Discover the latest ways advanced advertisers are measuring campaign success
Uncover the new strategies for unlocking campaign potential in 2019
Find out how to easily run a diagnostic health check on your campaigns
Jennifer LashuaDirector, Digital Marketing, Media & Creative
Intel
Darryl SharperVP, Digital Marketing and GM, Verical
Arrow Electronics
Rebecca HoeftChief Brand Officer
Sunrise Bank
ATTENDEES
Over the years Quartz Events has hosted senior-level executives from over 80% of the Fortune 100 as well as thousands of up and coming mid-market organizations.
"The Connect CMO Leadership provides you with access to your peers from across the country in a great environment filled with thought provoking discussion and questions. There are numerous educational sessions with top notch speakers that you can engage with. I would highly recommend attending this event for the entire experience which is first class from start to finish."
"At most conferences, I dread walking the expo floor because I’m swarmed by sales guys that are only interested in getting my email address or in making the hard sell. Connect CMO’s arranged meeting format with the technology platforms totally nullified this though. I felt like I could have much more meaningful conversations because they weren’t distracted by 4 or 5 other ‘bigger fish’ and there was a time limit to ensure that I wasn’t trapped in an overly aggressive sales pitch."
"What pleased me most was the candid nature of the conference. Presenters dove fairly deep on subject matter, while networking with fellow attendees offered learnings from their own environments. Marketing executives who often feel the churn will find value and leave refreshed by the high-level content paired with well-matched exhibitors/sponsors."
Connect CMO is positioned to be the marketing industry’s fastest growing event, and will quickly establishing a reputation as the deal generating show.
"The Quartz CMO Connect Summit provided us with a great opportunity to tell our story to decision-makers followed by an unbelievable 66 1x1 meetings in 1.5 days. Our sales team was through the roof with happiness."
Soon to be the leading executive conference hosting 500 senior-level marketing professionals each year. In the last decade, Quartz Events has produced more than 50 large scale conferences across America.
HAVE QUESTIONS?
Here is a quick FAQ to help you get started. For more information contacts us, we're happy to talk to you.
The cost of producing the event is underwritten by the exhibitors, allowing attendees to secure complimentary full access conference passes which include:
Full access to event including educational program
$200 flight reimbursement for attendees outside a 100-mile radius of the venue
1-night hotel accommodation
All meals including breakfast, lunch, refreshments, cocktail receptions, and dinner
Personalized schedule covering educational sessions and research meetings targeted to your needs and interests
The most important thing is taking the time to thoroughly complete your registration as it allows us to personalize your experience based on your needs and interests. You will have a chance to update your registration before we start scheduling sessions and meetings. Then all you have to do is attend the event as per your schedule.
Our flight reimbursement is limited to 2 per company for attendees outside a 100-mile radius from the event. You will receive a personal check at the end of the event, after you have completed your schedule of research meetings with exhibitors.
Based on the details of your registration, we carefully select up to 10 best-fit exhibitors for you to connect during informal 25-minute meetings. Don't worry, you get to approve both your sessions and meetings schedule before the event.
If you are actively interested hearing peers discuss new best practices, establishing new benchmarks and deploying strategies to drive growth or to find new solutions for your marketing operations then you are an excellent candidate to attend. We are looking for executives with genuine needs for new solutions and who have buying influence or authority. Typical titles include: VPs, SVPs and C-level Executives in Marketing, Brand, Digital, Customer, Data and Analytics.
Located minutes from Denver International Airport in the idyllic All American City of Aurora, Gaylord Rockies Resort & Convention Center with over 1,500 guest rooms including 114 well-appointed suites and over 485,000 square feet of extraordinary meeting and convention space.
As a gateway to the Rockies, Gaylord Rockies will offer memorable experiences to its guests with first-class restaurants, a luxurious spa and salon, diverse shops, winding waterways and picture perfect sunset views. Rustic alpine charm and exciting “open-air” activity make this Rocky Mountain Front Range retreat an adventure in itself.
Accommodations must be booked through the conference organizers and not through the venue directly. We cover the first night and offer a discounted rate. Spouses welcomed. For reservations please contact:
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