This year, the 100% peer-driven educational program will be centered around 5 key themes addressing the most pressing challenges in marketing operations.
FEATURED SPEAKERS
Digital Marketing and Cybercrime: What Every Marketer Should Know
Marketing Technology & InnovationSurveyMonkey - Vice President of Product Marketing 4C Insights - Vice President, Product Marketing
As marketers, we have to work harder than ever to earn the attention and trust of our most important constituents: prospects, customers and even our own colleagues. Learn how you can fuel growth by taking feedback to heart, and explore new ways of using social proof, managing customer experience, and testing your ideas.
Key Take-Aways
Embrace authenticity and statistical evidence in customer stories
Martech has revolutionized how companies go to market. As a result, marketers are creating “shadow IT” to integrate the host of cloud-based applications that are driving sales and brand teams. While this speeds up process of martech adoption, it leaves an infrastructure, apps and other IT tools without proper security oversight. Hear the basic cybersecurity concepts that all marketers should be aware of and learn to execute cross-collaboration between security and marketing in your own org.
KEY TAKEAWAYS:
Hear examples of security breaches (such as the DNC) which gained entry through marketing
Understand how to execute cross-collaboration between security and marketing leaders
Learn security best practices for evaluating martech vendors
Hear findings from new research polling marketing and IT leaders on cybersecurity
Marketing Technology & InnovationAct-On - Senior Vice President of Marketing
Digital Marketing is at an inflection point. Personalization at the aggregate level is no longer enough. Today’s buyers expect personalization at the individual level at every step of the buying journey. And for B2B marketers, there have never been more people involved in purchase decisions. In this session, we will look at the practical applications AI will bring to marketing, whether you are a B2C or B2B marketer.
Key Take-Aways
You will learn how to turn digital breadcrumbs into actionable insights and personalized engagement
Real world examples of AI used to increase conversion rates
The true value and ROI potential that Artificial Intelligence (AI) and predictive technologies can bring marketers in accelerating their company’s growth goals
Informed Marketing with Data & AnalyticsPrudential Group Insurance - VP, Customer Experience
The Group Insurance industry sells B:B:C. For a hundred years, the industry thrived by primarily focusing on B:B relationships. Given constantly rising consumer expectations, this is no longer an option. Consumers no longer give “old fashioned” industries like insurance, banking or healthcare a pass. They compare (us) to every experience they have w/ every other brand, in every other industry—and expect similar service. When they don’t get it, they make noise, putting upstream B:B relationships at risk.
This session will focus on how Prudential is going about forging a relationship directly w/ the end consumer and what we’re doing to get those involved in the B:B value chain (e.g. internal sales, B:B clients) on board.
KEY TAKEAWAYS:
In the age of the customer, even B:B or B:B:C industries have to think about the individual’s experience
“Old fashioned” industries like insurance, banking and healthcare are no longer getting a “pass” on experience from consumers
Companies that don’t increase focus on the D:C experience are at risk
Informed Marketing with Data & AnalyticsThe Weather Company, an IBM Business - Head of Marketing, Global Business Solutions | Watson Content and IoT Platform
In this talk, Michelle BB will share IBM’s approach for “In the moment Marketing” for when customer engagement takes on an entirely new meaning and traditional playbooks go by the wayside. Michelle will share case studies on how The Weather Company uses “In the Moment Marketing” and how your marketing team can think differently and be essential when it matters most.
KEY TAKEAWAYS:
How to leverage marketing analytics to align campaigns around the customer focal-point
The talent and structure needed to achieve success
How to collaborate with IT, finance, and sales to help create a unified view of the customer
Speaker
Michelle Boockoff-Bajdek
Head of Marketing, Global Business Solutions | Watson Content and IoT PlatformThe Weather Company, an IBM Business
Digital Marketing & Content StrategyNativo - President & CEO
As content marketing spend continues to climb, marketers must determine what content creates returns, and how to amplify it further in service of business goals. Justin Choi, CEO of Nativo, leads a discussion about the obstacles brand marketers face, including measurement, efficacy tracking, and syndication; and explores some of the tools emerging to solve these challenges.
How do you “re-brand” and reorganize for a new age where customers expect a superior, personalized, relevant experience? In this session, attendees will learn how a successful 50-year old B2B company is undergoing a major paradigm shift in the way it presents itself and interacts with its customers in a visual, communicative and interactive manner. Understanding individual customer needs and alignment with company business goals and objectives will be specifically addressed.
KEY TAKEAWAYS:
How to develop a holistic brand messaging strategy that drives company objectives and resonates with target customers
The importance of understanding how to effectively connect a product and service offering to specific customers’ needs
Understanding the importance of process, data and technology in delivering a personalized experience
Appreciate the role of deep customer research in the development of creative and communications
Digital Marketing & Content StrategyHoneywell International Inc - Vice President Marketing
With the growing influence of digitization, rapidly increasing internet use, explosion of data and mobile technology, customers’ buying behaviors have significantly transformed. Today, customers are more informed and empowered at every stage of the process, from early engagement throughout their entire buying cycle. Customers are engaging companies much later in the decision-making cycle, and increasingly refuse to be interrupted by traditional outbound marketing tactics. “6 Insights for Marketing in the Digital Age” will highlight practical yet meaningful starting points for digital marketers targeting the “modern buyer” in this new marketing paradigm.
KEY TAKEAWAYS:
Understanding the modern buyer behavior and journey
Understanding the importance of digital content marketing strategy
The power of marketing automation and lead nurturing
Why search should be the #1 priority
Speaker
Art Silva
Vice President MarketingHoneywell International Inc
Digital Marketing & Content StrategyZeno Group - Executive Vice President, Digital & Analytics
In this session, participants will learn how to use social and audience data to inform all digital marketing activities to include editorial & social content, paid media strategy and influencer activation. Advanced models and frameworks will be shared in a step-by-step process.
KEY TAKEAWAYS:
How to use audience data to inform storytelling
Identify & activate industry influencers
Using social data to extracts specific interests and characteristics that can be used to drive paid media inputs
Speaker
Michael Brito
Executive Vice President, Digital & AnalyticsZeno Group
Marketing Leadership & OperationsMobile Marketing Association - Chief Executive Officer
The marketing environment has been transformed by mobile technology. Chatbots, Video, Geo-targeting and AR are prime examples of disrupters. Companies born by the new environment are thriving, while companies seeking to adapt are challenged by new tensions and capability requirements. This session will reveal the results of a study done by the Mobile Marketing Association and Georgia Institute of Technology Business School on how marketing organizations must adjust and adapt to achieve business growth.
KEY TAKEAWAYS:
Learn why the structures, processes, skills, culture, and intelligence of the past will not be sufficient
Understand how to capitalize on new technologies and changes in consumer behavior
Determine how to restructure your marketing organization for success
Speaker
Greg Stuart
Chief Executive OfficerMobile Marketing Association
Informed Marketing with Data & AnalyticsAIG - Global Director, Rapid Learning Lab
Modeled consumer data has become the new normal for scaling media target prospects beyond known customer records and many other applications in marketing and advertising. A recent in-market study examined the variation in efficacy of modeled targeting across six DSPs that executed campaign lookalike targeting for AIG. Key learnings in this session will include:
Results from this first-of-its-kind DSP validation study
Implications of the vast differences seen in delivery between and among the DSPs
The path forward to bring more transparency to the science of modeled target data
KEY TAKEAWAYS:
Does modeled campaign audience deliver meaningful ROI improvements?
What are the challenges in successful execution of complex data driven campaigns?
How does an organization successfully merge data science with front-line traditional marketing?
Privacy & Data Security considerations when activating on consumer data in novel applications
Sales and marketing organizations are at a crossroads – stay with stagnated systems that employees won’t use, or reconfigure systems, people and processes. In just three years, Paycor has built modern sales and marketing organizations from the ground up that are fueling 30%+ annual revenue growth and 40% marketing campaign contribution. With a focus on improving productivity and accelerating growth, the company selected and rolled out a new sales and marketing technology stack to more than 400 sales and marketing associates.
KEY TAKEAWAYS:
Learn how to gauge how much and what type of training is required when rolling out sales and marketing technology
Find out more about effective rollout strategies to drive end-user adoption
Gain an understanding of how to measure the effectiveness of investments in sales and marketing training
Speaker
Brian Vass
Vice President, Sales and Marketing TechnologyPaycor
Marketing Technology & InnovationPAREXEL International Corporation - Corporate Vice President and Chief Marketing Officer
By transforming a mostly brand-centric and tactically focused marketing and communications function into a strategic asset, Marketing is now driving durable growth. We leverage robust digital, analytics and translational capabilities that result in strong ROI and sustained performance.
KEY TAKEAWAYS:
How to be a change agent in the digital transformation
How to become strategic while executing well
How to build translational expertise and drive durable impact
Speaker
Sean Gallimore
Corporate Vice President and Chief Marketing OfficerPAREXEL International Corporation
It’s no question that technology, generally understood, is a boon to business. But there’s also a flip side. Technology is destroying the efficacy of a key tool of business growth: brand building. Many pundits have written off branding as unnecessary since we live in a world made transparent by an information deluge. This 45-min keynote argues that branding is not dead. But the chapter we’ve lived for the last 100 years has ended. I will frame the next chapter, the two strategic paths forward for business leaders of brand building in a world of AI, automation, transparency, programmatic communications, unabridged consumer choice, and channel fragmentation.
KEY TAKEAWAYS:
Data shows that the more human we make brands the more humans are rejecting them
The inevitable growth of voice-technology-enabled shopping is the single greatest threat to brand builders
Business leaders have two paths forward for enduring success: #1 Become your category’s low-cost leader
Path forward #2: Become your category’s customer experience leader
Artificial intelligence and machine learning are poised to disrupt the entire marketing ecosystem. Every brand manager and marketer needs to get ready to harness the power of this technology as it directly impacts the relationship and interactions you (and your competitors) have with your customers.
In June 2016 TGI launched TGI Digital, a digital transformation project with the objective to reconnect with customers on a 1 to 1 basis and become an advisor helping customers answer the question “What should we do tonight?”. TGI uses AI to achieve deep insight into their customers’ preferences and life styles so that they can provide highly personalized and timely messaging. TGI has seen a 500% increase in engagement with customers on social media channels since implementation and 25+% growth in off-premise revenue.
KEY TAKEAWAYS:
What are the key issues/questions that should be considered before embarking on this journey
How do you filter through the AI hype and focus on actions that drive real ROI
Where do opportunities exist to use AI and machine learning to create personalized customer engagement
Lessons learned throughout the digital transformation journey
Speaker
Sherif Mityas
Chief Strategy Officer & Chief Information OfficerTGI Fridays
Digital Marketing & Content StrategyAvnet - Chief Marketing Officer
In the ‘art vs. science’ debate around marketing, ‘science’ is crushing it’s older and seemingly irrelevant sibling these days. The flood of new tools and technologies that carry the promise of transforming our marketing departments are still secondary to the most important thing we do in marketing and that is to tell our story. Technology can refine, improve, create efficiencies and, in the end, provide better measurements of our marketing tactics. But they can’t tell our story for us. How do we tell a more powerful story? How can we drive higher sales and profits through compelling storytelling? Is there a recipe that can help improve the uniqueness and quality of your brand’s story? Kevin will take you on a compelling journey of how to shape your company’s story to be more unique, simple and effective. You will see powerful examples of how companies transformed their company’s fortunes through marketing and storytelling with clear and actionable takeaways you can apply immediately within your company.
Key Take-Aways
Learn the 4 keys of breakthrough storytelling that can be applied in your company
Learn how a 90 minute with Steve Jobs showed how simplicity is the most important, and the most difficult, aspect of marketing
See real, powerful examples of companies that followed the 4 keys of storytelling to significantly impact their brands and their bottom line
Digital Marketing & Content StrategyBasware - VP Marketing, Americas
This session will cover how we took our high-level personas and identified individual contacts in targeted accounts by segment and executed a digital ABM campaign that drove online conversions in our top prospects. We will give tips on specific technologies and provide cheat sheets to get you started.
KEY TAKEAWAYS:
Build personas using your customer interviews
Segment your audience list based on digital behavior
Target and acquire your ideal audience with the right tool set
Convert with relevant campaigns and prove ROI with solid tracking
There are an infinite amount of ways to use your marketing resources. In this session, we will learn how to maximize your return throughout the marketing purchase funnel, from awareness amongst potential customers to retaining existing customers. This will be done by introducing a systematic approach in grouping activities by common objectives and measures, while assessing interdependencies of activities.
KEY TAKEAWAYS:
Understanding the marketing/purchase funnel
Identifying the purpose of each marketing activity within the funnel
How to measure and make trade-offs amongst activities
The interdependencies between marketing activities
Speaker
Scott Griffiths
Chief Financial Officer, MarketingFarmers Insurance Group
Digital Marketing & Content StrategyBrunner - Vice President & Director, Public Relations & Content Integration
Marketers have reduced content marketing to a conversion tactic driven by algorithms. Focus on what gets the most clicks, likes, and shares. Rinse. Repeat. Here’s the problem – brands are thinking like machines instead of people.
When you’re only concerned with numbers on a spreadsheet, the machines will always win. And while that may drive more clicks, it doesn’t build brands. The best content strategies are driven by people and creativity not spreadsheets and algorithms.
In this session, learn how to bring together the tools, people, and stories to create compelling branded content that goes beyond memes, GIFs, and cat photos.
KEY TAKEAWAYS:
Attendees will learn how to create scalable and sustainable multi-channel content strategies rooted in the customer journey
We’ll explore how to go about assessing and assembling the people, processes, and technology that’s needed to execute these content strategies
Attendees will receive actionable steps for how to measure success beyond the click
Speaker
Steve Radick
Vice President & Director, Public Relations & Content IntegrationBrunner
Marketing Leadership & OperationsRXR Realty - Senior Vice President, Managing Director of Marketing
The session will highlight fresh perspectives on the meaning of the marketing function in companies today. The session will give specific examples of how these philosophy shifts can positively and dramatically impact work product and creative results that drive interest, sales, and overall product viability.
The session will offer tips and tactics to accelerate buy-in from internal and external stakeholders, as well as offer proven ideas that drive dialogue and revenue across customer bases – whether b2b or consumer!
KEY TAKEAWAYS:
Learn key words that benefit communication with corporate executives
Be inspired to engage in new perspectives
Learn tools that benefit decision-making efficiency
Hear examples of different departmental structures that reduce overhead and drive productivity
Speaker
Whitney Arcaro
Senior Vice President, Managing Director of MarketingRXR Realty
Marketing Leadership & OperationsTeleperformance - Global Vice President, Digital Marketing & Demand Generation
Changes in consumer buying behaviors are creating new opportunities for marketing teams to play a bigger role in customer acquisition. In this session, you will learn how to use the customer buying journey and waterfall reporting to bridge the gap between marketing and sales, between lead generation and sales quota attainment, and more directly attribute your marketing efforts to bottom line results. This in-depth discussion will cover opportunities for marketing throughout the entire customer lifecycle.
KEY TAKEAWAYS:
Reports that speak to heads of sales and finance
How to spot and correct potential risks to future quota attainment
How to better measure marketing’s impact on revenue generation
Three practices your marketing team must implement now
Speaker
Matthew Bowman
Global Vice President, Digital Marketing & Demand GenerationTeleperformance
TuesdayNetworking
Networking Lunch
Redrock Ballroom
STEERING COMMITTEE
Experienced marketing leaders help us design a relevant and 100% peer-led educational program.
"As a firm believer in the power of education, hard work and building strong relationships, the CONNECT CMO Leadership Summit allows leading marketing professionals to join like-minded peers and gain the tools we need to succeed!"
Michelle Crecca serves as Chief Marketing and Customer Experience Officer (CMO) for the Workplace Solutions Group at Prudential, which includes Retirement and Group Insurance. Michelle has oversight of Marketing, CX and Communications for both businesses. She brings 20+ years of consumer banking P&L and marketing experience to her current role and has received industry recognition for her work in the Marketing space
Eric WeaverVice President Communication and Marketing Solutions
Xerox Corporation
Axel KirstetterVP Product Marketing, Pricing, Field Marketing
MERRILL
Scott GriffithsChief Financial Officer, Marketing
Farmers Insurance Group
Kevin MetzChief Marketing Officer
Stuller
Ananth ParameswaranVP - Marketing
Paladin Attachments
ATTENDEES
Over the years Quartz Events has hosted senior-level executives from over 80% of the Fortune 100 as well as thousands of up and coming mid-market organizations.
"The opportunity to network with other executives is the best part. You become energized by sharing ideas and looking for solutions – a great platform to see what’s out there!"
"The Connect CMO Leadership provides you with access to your peers from across the country in a great environment filled with thought provoking discussion and questions. There are numerous educational sessions with top notch speakers that you can engage with. I would highly recommend attending this event for the entire experience which is first class from start to finish."
"At most conferences, I dread walking the expo floor because I’m swarmed by sales guys that are only interested in getting my email address or in making the hard sell. Connect CMO’s arranged meeting format with the technology platforms totally nullified this though. I felt like I could have much more meaningful conversations because they weren’t distracted by 4 or 5 other ‘bigger fish’ and there was a time limit to ensure that I wasn’t trapped in an overly aggressive sales pitch."
"What pleased me most was the candid nature of the conference. Presenters dove fairly deep on subject matter, while networking with fellow attendees offered learnings from their own environments. Marketing executives who often feel the churn will find value and leave refreshed by the high-level content paired with well-matched exhibitors/sponsors."
Connect CMO is positioned to be the marketing industry’s fastest growing event, and will quickly establishing a reputation as the deal generating show.
"The Quartz CMO Connect Summit provided us with a great opportunity to tell our story to decision-makers followed by an unbelievable 66 1x1 meetings in 1.5 days. Our sales team was through the roof with happiness."
Soon to be the leading executive conference hosting 500 senior-level marketing professionals each year. In the last decade, Quartz Events has produced more than 50 large scale conferences across America.
HAVE QUESTIONS?
Here is a quick FAQ to help you get started. For more information contacts us, we're happy to talk to you.
The cost of producing the event is underwritten by the exhibitors, allowing attendees to secure complimentary full access conference passes which include:
Full access to event including educational program
$200 flight reimbursement for attendees outside a 100-mile radius of the venue
1-night hotel accommodation
All meals including breakfast, lunch, refreshments, cocktail receptions, and dinner
Personalized schedule covering educational sessions and research meetings targeted to your needs and interests
The most important thing is taking the time to thoroughly complete your registration as it allows us to personalize your experience based on your needs and interests. You will have a chance to update your registration before we start scheduling sessions and meetings. Then all you have to do is attend the event as per your schedule.
Our flight reimbursement is limited to 2 per company for attendees outside a 100-mile radius from the event. You will receive a personal check at the end of the event, after you have completed your schedule of research meetings with exhibitors.
Based on the details of your registration, we carefully select up to 10 best-fit exhibitors for you to connect during informal 25-minute meetings. Don't worry, you get to approve both your sessions and meetings schedule before the event.
If you are actively interested hearing peers discuss new best practices, establishing new benchmarks and deploying strategies to drive growth or to find new solutions for your marketing operations then you are an excellent candidate to attend. We are looking for executives with genuine needs for new solutions and who have buying influence or authority. Typical titles include: VPs, SVPs and C-level Executives in Marketing, Brand, Digital, Customer, Data and Analytics.
Located minutes from Denver International Airport in the idyllic All American City of Aurora, Gaylord Rockies Resort & Convention Center with over 1,500 guest rooms including 114 well-appointed suites and over 485,000 square feet of extraordinary meeting and convention space.
As a gateway to the Rockies, Gaylord Rockies will offer memorable experiences to its guests with first-class restaurants, a luxurious spa and salon, diverse shops, winding waterways and picture perfect sunset views. Rustic alpine charm and exciting “open-air” activity make this Rocky Mountain Front Range retreat an adventure in itself.
Accommodations must be booked through the conference organizers and not through the venue directly. We cover the first night and offer a discounted rate. Spouses welcomed. For reservations please contact:
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