Red Rock Resort, Las Vegas, NV

Invitation-only means an exceptional experience, on us

Coordinated by your personal concierge, a schedule is tailored to your professional goals and company priorities.

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Complimentary Pass

Inventive learning, renown speakers, executive networking. All free to you.

flight

Travel Reimbursement

$200 of your travel is covered if you’re trekking over 100 miles to attend.

local_hotel

Accommodations

Your first night’s stay is on us and a discounted rate is available thereafter.

restaurant

5 Star Catering

All of your meals and libations are complimentary throughout the event.

Join Marketing’s Distinguished Upper Tier

A curated audience reserved for the senior level of the Fortune 500 and mid-market puts you in exceptional company.

250+

Affluent Peers

Meet the people who are just as invested in better marketing as you are.

40+

Influential Leaders

Learn valuable strategy components from today’s very best.

30+

Proven Solutions

Meet industry leading solution providers, hand picked for your priorities.

1.5K

Connections

Take this unprecedented opportunity to connect with high profile execs.

A curated experience to cultivate achievement

Based on your specific areas of responsibility, challenges and interests we’ll craft a personal agenda that paves your path to success.

3

Days of Insight

Jump in the discussion through focused educational sessions and networking opportunities.

35

Innovative Sessions

Keynotes, plenary sessions, industry panel discussions, case studies and more.

6

Networking Opportunities

Tie into contemporaries and mentors exploring the same growth mindset as you.

10

Research Meetings

Meet one-on-one with executives delivering cutting edge solutions and technology.

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Peer-Led Education

The CONNECT Steering Committee consists entirely of your contemporaries, meaning we tackle the themes that have profound significance to your performance as a marketer.

FEATURED SPEAKERS

Key Themes

close Brand-Driven Storytelling and Elevating Your Content

Is content still King? This track is designed to examine the impact of brand-driven storytelling, the importance of building the right narrative and the unique strategies to elevate your content in order to engage with highly targeted audiences and attract new customers.

Strategy, Technology and Execution: three independent elements crucial for marketing success, but even more powerful when effectively connected.

This track was developed to help better understand where your customers have been, how they’ve interacted with your brand, how to get this information and why you should care about it. Learn new ideas and strategies on how to use customer journey and engagement analytics to understand and engage with individual customers on a personal level.

Consumer demand for relevant messaging and the shift of focus over to data has forced marketing professionals to invest more and more in personalized marketing and data-driven experiences. This track will delve into this booming trend that’s changing the way marketers’ market.

High Profile Speakers

Strategic endeavors and skillful insights from 30+ seasoned executives address the challenges in today’s marketing landscape.

Connect CMO Leadership Spring Summit View More

VJ Bala

Partner, CMO, US Health

Mercer

Connect CMO Leadership Spring Summit View More

Alison Biggan

President of Corporate Marketing

SAP

Connect CMO Leadership Spring Summit View More

Jeff Hamilton

Head of Consumer Insights

BMW

Connect CMO Leadership Spring Summit View More

Cindy Donohoe

EVP, Chief Marketing Officer

Highmark Health

Connect CMO Leadership Spring Summit View More

Linda Goldstein

EVP, Customer Experience & Marketing

CSAA Insurance Group

Connect CMO Leadership Spring Summit View More

Karen Olson

Chief Marketing Officer

Space Needle

Connect CMO Leadership Spring Summit View More

Darren Taylor

Chief Marketing Officer

MORSCO

Connect CMO Leadership Spring Summit View More

Gregory Burton

Vice President, Marketing

Big Brothers Big Sisters

Connect CMO Leadership Spring Summit View More

Laston Charriez

Head of Marketing

Pilgrim's Pride

Connect CMO Leadership Spring Summit View More

Leith Chahed

VP Marketing Analytics

BNY Mellon

Connect CMO Leadership Spring Summit View More

Patty Mishic

Chief Commercial Officer

Coorstek

Connect CMO Leadership Spring Summit View More

Steven Hardy

VP, Head of Marketing

PerkinElmer

Connect CMO Leadership Spring Summit View More

Raymond Roker

Head, AEG Studios, AEG Global Partnerships

AEG

Connect CMO Leadership Spring Summit View More

Patti Newcomer

Vice President of Marketing and Analytics

Intuit ProConnect

Connect CMO Leadership Spring Summit View More

Rachel McClary, PhD.

Chief Marketing Officer

Arcserve

Connect CMO Leadership Spring Summit View More

Michael Margolies

VP, Marketing + Creative

Leggett & Platt

Connect CMO Leadership Spring Summit View More

Josh Hackbarth

Vice President, Franchise Management & Marketing

Warner Bros.

Connect CMO Leadership Spring Summit View More

Lance Loveday

CEO

Closed Loop

Connect CMO Leadership Spring Summit View More

Tyson Quick

Founder & CEO

Instapage

Connect CMO Leadership Spring Summit View More

Brian Warrick

General Manager, North America

Magnolia

Connect CMO Leadership Spring Summit View More

Jae Lee

Global Product Marketing

IBM

Connect CMO Leadership Spring Summit View More

Seraj Bharwani

Chief Strategy Officer

AcuityAds

Connect CMO Leadership Spring Summit View More

Sarah Kennedy

Chief Marketing Officer

Marketo, an Adobe Company

Connect CMO Leadership Spring Summit View More

Cynthia Hester

Sr. Director, Customer Marketing

New Relic

Connect CMO Leadership Spring Summit View More

David Novak

Partner, NA Marketing Platforms Leader, Global Business Services

IBM

Connect CMO Leadership Spring Summit View More

Solomon Thimothy

CEO

DMA l Digital Marketing Agency

Connect CMO Leadership Spring Summit View More

Leela Srinivasan

CMO

SurveyMonkey

Connect CMO Leadership Spring Summit View More

Michelle Chessler

Director, Integrated Marketing Strategies

Trimble

Connect CMO Leadership Spring Summit View More

Marcela Heywood

Director - Credentials in Curriculum Development

General Assembly

Connect CMO Leadership Spring Summit View More

Sam Melnick

VP Marketing

Allocadia

Connect CMO Leadership Spring Summit View More

Nipul Chokshi

Vice President of Marketing

Lattice Engines

2019 Full Agenda

Your personal concierge will craft a custom schedule based on your interests and priorities. View the complete agenda below.

Reset Filter
Connecting Strategy, Technology and Execution
Customer Journey and Engagement Analytics
Personalized Marketing and Data-Driven Experiences
Brand-Driven Storytelling and Elevating Your Content
SundayNetworking

Welcome Cocktail Reception & Registration

MondayNetworking

Breakfast Buffet

MondaySolutions Research

Targeted Research Meetings

MondayBreakout Session

close Beyond The Screen: Delivering the Expectedly Unexpected

Brand-Driven Storytelling and Elevating Your ContentWarner Bros. - Vice President, Franchise Management & Marketing

Fans of your brand are no longer just consumers, but the creators, the collaborators, the influencers of culture. Through elevated approaches to experiences, products, and social conversation, we can connect with our fans in increasingly surprising ways and ensure our brands stay organically relevant.  In this session, we’ll dive into specific examples of how popup shops, product collaborations and influencer marketing have engaged new audiences for an entertainment portfolio that has been delighting audiences for nearly a century.

Key Take-aways:

  • How to tap nostalgic trends and drive relevancy for new generations
  • The importance of aligning every fan engagement to foundational cultural pillars
  • Approaches to flexible content plans that can be applied across any channel.

Speaker

Josh Hackbarth
Vice President, Franchise Management & MarketingWarner Bros.
MondayBreakout Session

close 9 Trends to Shape Marketing in 2019

Connecting Strategy, Technology and ExecutionIBM - Global Product Marketing

Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile workflows. All of which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. In this session, you’ll learn about 9 of the trends you can’t ignore that will drive the world of marketing in 2019.

Key Takeaways:

  • How leveling up your talent is key to maintaining the best customer experiences and marketing technologies.
  • How the Director of Marketing Data is now the hottest new role.
  • How Artificial Intelligence and machine learning are making hyper-personalization a reality.
  • How GDPR can help marketers tighten up data hygiene and build more customer trust.

Speaker

Jae Lee
Global Product MarketingIBM
MondayBreakout Session

close How to Get and Keep Customers - Transforming Your Customer Journey

Customer Journey and Engagement AnalyticsCoorstek - Chief Commercial Officer

How customers purchase is more complex than ever before. People are changing jobs more frequently. Companies are evolving quickly. New competitors are entering the market. It’s more important than ever that we understand the thoughts, feelings and actions of our customers. Who are they? What is life like for them on the job? What influencers are knocking at their door? How can we become a partner that delivers solutions and helps them innovate and prepare for tomorrow?

CoorsTek is a dominant player in the ceramics market offering global manufacturing support. Yet the potential exists for them to strengthen their perception as a leader by understanding their customer’s decision-making process, their mindset and targeting what matters most to them through a transformational Customer Journey.

Key Take-Aways 

  • How to create a Customer Pathway that reflects the mindset and actions of your customers
  • How to create a Company Pathway that aligns with the customer’s pathway
  • How to develop and use Customer Personas (profiles) to build understanding and drive engagement
  • How to strengthen your company perception as a partner and leader with your customers

 

Speaker

Patty Mishic
Chief Commercial OfficerCoorstek
MondayBreakout Session

close Proof and Blue Chickens: A Case Study on How Authenticity and Wit Hit a Nerve and Solved a Crisis

Customer Journey and Engagement AnalyticsHighmark Health - EVP, Chief Marketing Officer

Allegheny Health Network had a quality perception problem, but instead of making promises, they showed the #LivingProof. Dozens of extraordinary, in-the-moment patient care stories connected deeply with raw emotion, changing both perceptions and behaviors. We’ll see how Highmark Blue Cross Blue Shield Delaware enlisted a beloved state bird, the Blue Hen. It stood out as clever and authentic, just like the proud Delawareans who chose to count on Blue.

Key Take-Aways

  • Relevant insights culled from healthcare consumers — to develop authentic creative that resulted in Highmark Health named among the Top Ten Most Effective Marketers in North America at the 2017 Effie Awards.
  • How Cindy’s team applied retail marketing best practices, resulting in two of the most disruptive, effective campaigns of 2017.
  • How the campaigns thwarted major threats to Highmark Health brands.
  • Leveraging emotion through Proof and Blue Chickens.

Speaker

Cindy Donohoe
EVP, Chief Marketing OfficerHighmark Health
MondayBreakout Session

close Relevance to Revenue: Leveraging Engagement Insights to Connect with Customers and Create Data-Driven Programs that Drive Growth

Connecting Strategy, Technology and ExecutionMercer - Partner, CMO, US Health

B2B buyer research shows that decision-makers are 60-80% of the way through their buying journey before they make first contact with sales. Growth strategies to generate demand from an existing market or enter a new market require deep insights into the customer journey to engage with the right touchpoints at the right channel at the right time. As CMO of Mercer’s US Health business, VJ Bala will share an 80-year old professional services firm’s journey in transforming engagement across digital and traditional channels through a scalable approach to grow pipeline and revenue. You will learn about utilizing voice of customer research and engagement data analytics to map the true customer journey and craft data-driven marketing campaigns that click.

Key Take-Aways

  • Understand engagement “path to purchase” based on digital and offline touchpoint data from ideal customer wins and sales pipeline to map the true customer journey
  • Apply engagement insights to design marketing campaigns for conversion using the right mix and sequence of touchpoints pre / during / post purchase
  • Enable channel partners (consultants, sales) with campaign activation tools that incorporate engagement insights for improved response
  • Integrate CRM, marketing automation, third party and offline customer engagement data with a business intelligence (BI) tool to gain unified view of touchpoints across channels

Speaker

VJ Bala
Partner, CMO, US HealthMercer
Monday

close The (Bumpy) Road to CMO: Actionable Insights in Fearless Marketing

Brand-Driven Storytelling and Elevating Your ContentMarketo, an Adobe Company - Chief Marketing Officer

In a world where customer experiences are fragmented and a technology landscape of more 6,800 different options can overwhelm any marketer, what’s a CMO to do in their first year on the job? Join this session for candid reflections and actionable insights from Sarah Kennedy, who took the job as Marketo’s Chief Marketing Officer and led her organization through a year of fearless marketing and an eventual acquisition by Adobe. You’ll hear about the major wins and epic fails, as well as why “fearlessness” was the red thread through it all.

Key Take-Aways  

  • Discover how to tap in your customers to drive your business.
  • Learn why a marketer’s level of tension with Sales directly correlates to their value to the organization.
  • Understand the importance of making your CFO your best friend, and why overspending is not the cardinal sin.
  • Feel empowered to build your inner circle and all-star leadership team even in the middle of constant change.

Speaker

Sarah Kennedy
Chief Marketing Officer Marketo, an Adobe Company
MondayBreakout Session

close Demystifying Artificial Intelligence & Making it Work for You

Connecting Strategy, Technology and ExecutionDemandbase - VP, ABM Strategy, Field & Channel Marketing

While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think. Join this session to see real-life examples of how organizations are using AI to improve sales and marketing alignment and boost pipeline generation.

Key Takeaways:

  • Why you need to leverage AI for sales and marketing initiatives.
  • How AI-based audiences and personalization can increase conversion rates.
  • How AI-based sales outreach impacts your bottom line.

Speaker

Jessica Fewless
VP, ABM Strategy, Field & Channel MarketingDemandbase
MondayBreakout Session

close The Journey from Instinct to Insight Using Text Analytics

Customer Journey and Engagement AnalyticsBMW - Head of Consumer Insights

More so today than ever before businesses have an unprecedented opportunity to listen to their customers about all aspects of their business. As Head of Consumer Insights at BMW, Jeff Hamilton will speak about the BMW’s journey from instinct to insight leveraging customer analytics, specifically text analytics. During this presentation, you will gain insight into the steps a 100-year-old manufacturer of automobiles took to enable cutting-edge digital services and open up an unprecedented communication channel with customers.

Key Take-Aways 

  • Lessons learned from a digital transformation of a traditional manufacturing organization
  • Opportunities for building customer analytics
  • Apply text analytics to customer feedback

Speaker

Jeff Hamilton
Head of Consumer InsightsBMW
TuesdayBreakout Session

close Closing The Gap - The Intersection of Customer Expectations and Marketing Execution

Connecting Strategy, Technology and ExecutionDMA l Digital Marketing Agency - CEO

The traditional marketing funnel accepts anyone and swallows whoever it can. Advanced marketers are starting to efficiently leverage content to target niche audiences and embrace personalization. Reaching out to people who are more likely to be interested in your brand is not only more cost-efficient; it’s also more sustainable and less time-consuming. Consumers do not want businesses to gloss over them; they seek legitimate trust and genuine relationships.

Key Take-Aways  

  • How to combine consumer trends and customer expectations to execute marketing magic
  • How to keep up with emerging technologies and ever changing consumer behavior
  • Why the traditional sales funnel is not the solution in a mobile first generation

Speaker

Solomon Thimothy
CEODMA l Digital Marketing Agency
MondayBreakout Session

close Digital Personalization at Scale with AI and Data

Personalized Marketing and Data-Driven ExperiencesLattice Engines - Vice President of Marketing

You’ve no doubt heard about how AI and data are poised to drive personalization at scale. McKinsey points out that “Targeted data-driven campaigns drove 10x higher conversion”.

But how do you get started? In this session you will learn the following:

Key Takeaways:

  • Three actionable ideas on how to start personalization at Scale using AI and data
  • What companies like Adobe, Dell, Verizon, and others are doing
  • How do you organize your teams for success

Speaker

Nipul Chokshi
Vice President of MarketingLattice Engines
MondayBreakout Session

close From Event Booth to the Boardroom: Building Marketing Credibility with Stakeholders

Connecting Strategy, Technology and ExecutionArcserve - Chief Marketing Officer

Too often marketing is misunderstood within the highest levels of the company, because of an inability to fully internalize what we do and why. Are you caught in a circular conversation with your most important stakeholders telling you that marketing isn’t delivering? Do you have advocates outside of the function that could champion your organization and quantify the value you bring to them? Could you, today, justify your spend in a way that stakeholders would agree and support? These are common struggles we face as marketing professionals, but there are ways to mitigate and address them.

 

Key Take-Aways 

  • How to establish credibility with external stakeholders at the individual, team or organizational level and break the traditional perceptions
  • Be introduced to a framework to quantify marketing’s contribution to the corporation
  • See and develop examples of real-time application with marketing’s ability to influence revenue, market perception and sales enablement
  • Talk through your real-life scenarios and develop a working plan that you could execute tomorrow

Speaker

Rachel McClary, PhD.
Chief Marketing OfficerArcserve
MondayBreakout Session

close Double Impact Marketing; From T-shirts and Tchotchke to Full Throttle Revenue Engine

Connecting Strategy, Technology and ExecutionPerkinElmer - VP, Head of Marketing

What does it take to transform a marketing organization that is disconnected from the business and under-performing its peers to a high performing team, delivering best in class results that fueled top line growth?

This “from the trenches” session will share best practices, and provide practical advice on how to connect strategy, technology and get an organization executing and transform the impacting marketing has on your business.

Key Take-Aways 

  • How to assess the current state to identify what to work on first
  • How to shift the mindset of key stakeholders and marshall the team
  • How to measure success, and get buy-in for further investment

Speaker

Steven Hardy
VP, Head of MarketingPerkinElmer
MondayNetworking

Lunch

MondaySolutions Research

Targeted Research Meetings

MondayBreakout Session

close Don't Just Woo, Wow Your Customer - Why Making Your Brand More Interactive Matters

Connecting Strategy, Technology and ExecutionSpace Needle - Chief Marketing Officer

Brands typically see digital technology as a way to woo customers. But why stop there? Why just woo customers when you can wow them? By providing interactive outlets for your customers, you have the chance to personalize their experience and deepen their connection to the spirit of your brand. Karen Olson will use the Space Needle as a case study in increasing customer engagement, and ultimately boosting brand loyalty, through interactive experiences.

Key Take-Aways 

  • Your customer is changing
  • Technology in changing
  • It’s not about technology. It’s about fascination.
  • Use the technology your customers are already using to turn every customer into a fan.

Speaker

Karen Olson
Chief Marketing OfficerSpace Needle
MondayBreakout Session

close Rebranding to Stand Out in a Very Large Crowd

Brand-Driven Storytelling and Elevating Your ContentBig Brothers Big Sisters - Vice President, Marketing

Big Brothers Big Sisters recently repositioned its brand in a nationwide effort across 270 affiliates. Following 100 years of success as a leading nonprofit focused on youth mentoring the agency recently experienced a significant decline in the number of volunteers recruited and the number of youth served, while revenues remained stagnant. National research showed that the organization’s logo and identity were not representing it accurately or effectively among targeted constituencies, including young professionals. The outcome was a bold transformation designed to raise awareness of a vital mission, strengthen the National Federation and each affiliate, recruit more volunteers with an emphasis on men and specifically men of color, and serve more disadvantaged children.

 

Key Take-Aways 

  • Research required to provide strong business case for a national rebrand.
  • Benefits of a national marketing task force to coordinate 270 affiliates through major brand repositioning.
  • Importance of a strong brand partner and process of gaining consensus across many constituents.
  • Effective digtial, print and media assets required for a successful rebranding launch.

Speaker

Gregory Burton
Vice President, MarketingBig Brothers Big Sisters
MondayBreakout Session

close Content Marketing - Where Business, Diversity and Storytelling Collide

Brand-Driven Storytelling and Elevating Your ContentAEG - Head, AEG Studios, AEG Global Partnerships

Content marketing is on the rise. As brands continue to utilize this strategy to engage audiences and capture hearts, there’s a growing focus on the role of storytelling. How do you tell an impactful story in the digital age? What role does technology play and is there a business case for diversity? This topic explores the keys to making innovative content, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.

Key Take-Aways 

  • How brands and content creators can be better representations of culture through creative storytelling, and why this is important now.
  • How emerging digital technology (AR/VR 360-video, social media etc.) is shaping the development of branded content as well as where opportunities exist for marketers and brands in the future.
  • How business, diversity, and storytelling collide in content marketing: how to tell an impactful story in the digital age, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
  • Best practice in creating meaningful branded content and a number of AEG Studios’ branded-content campaigns, including Renaissance Hotels, Uber, H&M and American Express.

Speaker

Raymond Roker
Head, AEG Studios, AEG Global PartnershipsAEG
MondayBreakout Session

close Leveraging Brand Data & Analytics to Inform the Customer Experience

Customer Journey and Engagement AnalyticsCSAA Insurance Group - EVP, Customer Experience & Marketing

Customer expectations for brand experience are rising, and a personalized experience that fits their schedule and lifestyle is expected. Data and analytics are crucial when creating a winning customer experience strategy.

Key Take-Aways 

  • The data and analytics journey is never-ending, but it’s critical to business success
  • As the bar for performance continues to rise, we must take the time to understand and leverage available marketing tools, platforms and capabilities
  • With these tools, it’s possible to deliver consistent value and a superior customer experience

Speaker

Linda Goldstein
EVP, Customer Experience & MarketingCSAA Insurance Group
Monday Breakout Session

close 1:1 Ad-to-Page Personalization: The Next Big Thing for the New Age CMO

Personalized Marketing and Data-Driven ExperiencesInstapage - Founder & CEO

The biggest inefficiency in the $273B digital advertising industry is turning ad clicks into conversions. Today, less than 3.75% of visitors convert into leads or customers, leaving billions of dollars wasted in advertising budgets. This is unacceptable in today’s age of data and information.

1:1 ad-to-page personalization is the best way to address this inefficiency and the data you already possess can turn more clicks into customers. Discover how to unlock the same personalized experience provided in the advertising and marketing automation phases of the journey and use it during the conversion process.

Improving ROI, reducing ad spend, and delivering more conversions is as easy as making visitors feel like you’re talking directly to them, one-on-one.

Key Take-Aways  

  • Why post-click personalization will be the biggest driver of ROI improvement in 2019 and beyond.
  • How to 6x your conversion rate with 1:1 ad-to page personalization.
  • How to personalize the post-click experience with the same data used in your advertising campaigns to give a consistent journey from ad to customer.

Speaker

Tyson Quick
Founder & CEOInstapage
MondayBreakout Session

close Using AI to Personalize CX

Personalized Marketing and Data-Driven ExperiencesSAP - President of Corporate Marketing

With intelligent marketing, we are moving away from simply selling products or services to delighting customers. Alison will discuss how companies must transform for customers as their needs evolve. In the digital era, every customer dialogue needs to be personalized with content that is timely, relevant and contextual throughout the customer journey. Companies who are able to prioritize customer obsession will be able to activate and engage more customers.

Key Take-Aways 

  • Learn how companies are using AI to create more engaging customer experiences
  • Determine which types of customer data can enable personalized experiences along the journey
  • Take a customer-centric look at your brand’s value proposition
  • Meet customer’s evolving expectations

 

Speaker

Alison Biggan
President of Corporate MarketingSAP
MondayBreakout Session

close Aligning Teams by Aligning Investments

Trimble - Director, Integrated Marketing Strategies
Allocadia - VP Marketing

When the Trimble team deployed the Allocadia platform they knew it would help them drive better transparency around their investments, so they had a clear picture of where money was being spent and how those investments were creating value for the company. What they didn’t realized would happen is that Allocadia helped drive change management processes that led to improved team alignments that have overall enhanced the experience for the marketing organization. Join this session to learn:

  • Why Finance now has full confidence in how Marketing is forecasting and spending against their budgets, leading to fewer surprises and better foresight
  • How different marketing groups are having more positive experiences because they no longer have budget surprises that negatively impact their programs
  • How Trimble is taking their learnings around financial management to impact change at a macro level for the marketing team

Speaker

Michelle Chessler
Director, Integrated Marketing StrategiesTrimble
Sam Melnick
VP MarketingAllocadia
MondayBreakout Session

close Creating Customer Empathy: The Power of Empathy, Analytics and Observation in Marketing to Measure Success

Customer Journey and Engagement AnalyticsIntuit ProConnect - Vice President of Marketing and Analytics

Oftentimes skills in math and analytics are deemed unnecessary in marketing. Patti Newcomer, VP of Marketing at Intuit’s ProConnect Group, would passionately disagree. With over 20 years of experience and a background in engineering, Newcomer knows analytics are key to driving success – especially when it comes to delivering excellence to the customer. She will share how her teams lean into researching customers on a deeper level through building customer empathy and what Intuit calls Customer Driven Innovation. She will dive into how her team overcomes challenges and exceeds expectations through data, engagement and focusing on the customer to ensure marketing always has a voice.

 

Key Take-Aways 

  • To be successful, Newcomer believes you should listen to customers so well, that the line between the marketer and the customer is nearly nonexistent. At Intuit, she encourages her team to talk less and observe more to gain authentic insights from the end customer.
  • It’s critical to have customer insights and pair it with knowledge of the product, and the technology. From there you can innovate in ways the customer couldn’t actually think of. Newcomer calls this Customer Driven Innovation.
  • B2B marketing is uncertain enough, so if expenses are tight, and you can’t measure your success and your impact, then you’ll never persuade your audience that the investment is worthwhile.
  • Remember to use analytics to focus on outcomes and results to bring marketing to the forefront of the business – no matter the size of the company or business unit.

Speaker

Patti Newcomer
Vice President of Marketing and AnalyticsIntuit ProConnect
MondayBreakout Session

close Next Gen B2B: Going Beyond Omni-Channel By Transforming The Entire Business

Connecting Strategy, Technology and ExecutionMORSCO - Chief Marketing Officer

Like a digital hamster, most companies are compelled to keep doing something online. Get behind the hype and trends and make a real difference. Orchestrate digital transformation focusing on the value chain, customers, salesforce, operations, and data… not just the ever-changing ecosystem of technology. Discover how you can truly change the game and your career: think big, start small and start now

Key Take-Aways 

  • Share a Vision: Collaborate, iterate, make it real, and relate it to key stakeholders
  • Explore real-life case studies: influencing organizations to make decisions
  • Reach customers and sales reps are on the go. The convergence of CRM, mobile and commerce enable salesreps to drive the brand daily. Eliminate channel conflict and focus on driving market share
  • Lead Outside in CX: proven methods to ensure relevancy through the customer’s entire process and explore the impacts of who owns it, relevant content, and how to maintain organizational support

Speaker

Darren Taylor
Chief Marketing OfficerMORSCO
MondayNetworking

Industry Dinner

TuesdayNetworking

Breakfast Buffet

Tuesday

close How to Engineer Modern Marketing for Business Growth

IBM - Partner, NA Marketing Platforms Leader, Global Business Services

Modern marketing requires organizations to reinvent themselves–using technology and data to create human experiences that deliver business value. To succeed, IT and Marketing must work together to engineer marketing into the operational fabric of the business. How do you use data and technology to elevate the customer relationship? How do your customers really feel, in every interaction? See breakthrough innovations from global leaders driving transformation and business growth through marketing.

Speaker

David Novak
Partner, NA Marketing Platforms Leader, Global Business ServicesIBM
TuesdaySolutions Research

Targeted Research Meetings

TuesdayBreakout Session

close Using Receptivity Insights to Drive Business

Brand-Driven Storytelling and Elevating Your ContentPilgrim's Pride - Head of Marketing

In the age of Gen Z, we have to deliver their points of passion.

Key Take-Aways

  • Story Telling is still the way to grab the heart
  • You need to take chances to break through the clutter
  • Humans love witty content
  • Be concise

Speaker

Laston Charriez
Head of MarketingPilgrim's Pride
TuesdayBreakout Session

close Is Email Marketing Really Dead? Not According to Data

Personalized Marketing and Data-Driven ExperiencesBNY Mellon - VP Marketing Analytics

In an age where consumers are faced with a myriad of diversions such as websites, social media, and other communication platforms, marketing content across all channels is increasingly competing for attention in a vast sea of digital distractions.
As a marketer, you need to be a lot smarter and consider the best tools at your disposal in order to make your voice heard amongst all the noise. It’s a common misconception that the email is dead, or dying, in a sea of social and digital platforms.
As one of the best tools to accomplish a one to one marketing approach may very well be the good old email.

Key Take-Aways 

  • Make it relevant to your audience
  • Learn through data and testing
  • Emails should be an integrated part of your global Marketing strategy
  • Cross functional alignment is a key success factor for tailoring the right message to the right audience

Speaker

Leith Chahed
VP Marketing AnalyticsBNY Mellon
TuesdayBreakout Session

close Manage your Social Media or It Will Manage You

Personalized Marketing and Data-Driven ExperiencesLeggett & Platt - VP, Marketing + Creative

We may not be the most prolific or well-followed company in social media, but educating our leadership, changing culture and building a social media program was a critical issue that most did not even realize had become a problem.

How Leggett & Platt began the recapture and management of over 100 rogue social media accounts, developed a workable policy and started making social media work for instead of against our various companies.

Key Take-Aways 

  • Ignoring social media does hurt your brand and reputation
  • You employees, competitors and staff are filling your social media vacuum
  • A policy can be developed that legal, HR, Communications and Marketing can all support
  • Your detractors and party poopers can be your best social media contributors

Speaker

Michael Margolies
VP, Marketing + CreativeLeggett & Platt
TuesdayNetworking

Lunch

Executive Steering Committee

Experienced marketing leaders work with us to focus our program on the developments in marketing that will move the needle at your company.

Steering Committee Members

Fabio VitaliVP Marketing & Sales
Sofidel
David McGlynnSenior Vice President of Strategy & Marketing
Planes Companies
Cheryl RodnessVP Revenue/Performance Marketing
Unisys
VJ BalaPartner, CMO, US Health
Mercer
Michael MargoliesVP, Creative/Marketing Services
Leggett & Platt
Gretchen O'HaraVice President, Go-To-Market Strategy
Microsoft
Jesse BlountVP, Global Client Strategy
QuadGraphics
Brent AndrewChief Communications Officer
City & County of San Francisco
Connie O'BrienChief Marketing Officer
Tungsten Network
Jennifer LashuaDirector, Digital Marketing, Media & Creative
Intel
Darryl SharperVP, Digital Marketing and GM, Verical
Arrow Electronics
Rebecca HoeftChief Brand Officer
Sunrise Bank

An Esteemed Audience

Over 80% of the Fortune 100 joins us each year for what has been voted the “most effective trade show” for over a decade. Use our tools to demonstrate ROI to your C-Suite.

Attendee Testimonials

Attendee List

Exhibitors

CONNECT CMO has quickly become established as the “deal generating show”.

Exhibitor Testimonials

Exhibitor List

About CONNECT CMO

CONNECT CMO is an invitation-only trade show for marketing executives that bridges you to the most profitable solutions and information for your crowning priorities.

Have Questions?

We’ve answered a few FAQs to get you started. For any other questions, please don’t hesitate to contact us!

Our Team

Josh Ridener

Conference Director
(424) 334-5140
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Marin Silvers

VP of Operations
(424) 334-5141
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Riley McLaughlin

Content Director
(424) 334-5148
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Julianne Giltner

Attendee Relations Executive
(424) 204-0854
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Maddie Sapigao

Account Executive
(424) 313-1167
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Eli Zuck

Sales Manager
(424) 204-0855
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Ante Kvartuc

Event Executive
(424) 313-1399
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Hotel and Travel

Your conference pass includes overnight accommodations, travel reimbursement, meals and cocktail receptions.

The Hotel

The Red Rock Casino Resort & Spa, Las Vegas

Luxurious accommodations, an Eden-esque pool nirvana complete with waterfalls, sumptuous spa treatments, award winning restaurants, miles of trail and a top notch casino–all overlooking the stunning Red Rock Canyon National Conservation Area.

Nestled at the entrance of the Red Rock Canyon National Recreation area,  just minutes from the Strip, Red Rock Resort Casino & Spa offers the best of both sides of Vegas. Enjoy the shows, the gambling, and all the pizazz Vegas is famous for, or feed your thirst for adventure with mountain climbing and exploration. Stunning views and an even more stunning atmosphere make Red Rock one of the best that Vegas has to offer.
We’ll book your accommodations, cover your first night’s stay and offer a discounted rate thereafter. To make your reservations please contact:
Red Rock operates a complimentary shuttle to and from McCarran Airport (LAS). The shuttle schedule is located here. Taxis and other ride sharing is also available and cost approximately
Red Rock Resort, Casino & Spa | 11011 W. Charleston Blvd. Las Vegas, NV 89135 
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