We just accelerated a decade in a matter of months. Buying behaviors changed almost overnight – leaving marketers, once again, in the dust. As a marketer, keeping up with ever-changing consumer behavior is hard enough, but when a massive change happens so quickly, it is hard to know what to do next. How do you know what prospects are searching today? How does that differ from how they were looking to purchase in the past? How do you know what to do to stay in front of your target audience when it matters most.

The COVID-19 pandemic caused global social and economic shutdowns that will impact everyone for years to come. During this crisis, organizations have to be lead through the chaos and uncertainty with clear & impactful messaging to positively influence their audiences. As a nonprofit, the Y pivoted from its normal health and wellness to primarily focusing on serving the community. Communications, messaging and 12 Rules for Success in Crisis Communications helped change people’s perception as well as increase support and contributions. See the YMCA of Metropolitan Dallas’s response and how it helped galvanized communities.

What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like? Here are some of the questions we will go over: · How has competition changed? · Do we have end-to-end, holistic view of the customer? · Are we equipped to personalize the customer experience across the journey? and more… In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”

Over the last 10-15 years, as Digital Marketing and Ecommerce have grown, so have the silos in our organization and channels we trade in. Quite often it is hard to navigate these silos. But consumers don’t know that. They only believe what they see as they hop from one channel to the other. And if our Brand does not look cohesive, it is hard to say what our consumers may think of us. As a practitioner, I will share some frameworks that outline the omnichannel ecosystem from an internal & external perspective while sharing some tangible strategies to deliver high consumer engagement.

Are you an email marketer trying to recalibrate your 2H 2020 strategy for a post-pandemic world? The year started out strong. Marketing leaders were poised to outperform and over deliver with email marketing and customer engagement. Then the wheels fell off with COVID-19. Globally, we’re working longer hours, spending more time at home, and social distancing from our family, friends, and coworkers. Consumer behavior has shifted. But with all major change comes great opportunity.

– How were you able to enhance your digital marketing strategies to allow for lead gen and sales growth over the last 24 months? – How has what you have built from a digital marketing perspective helped alleviate reduction in friction and effort both for the customer and the sales rep? – How do you allow for a digital experience for the customer while keeping the rep customer relationship fully engaged? – Seeing that you have a B2B2C business model, how do you digitally align B2B and B2C initiatives to ensure they work side by side with one another? – What is something you’ve done in the recent past that has allowed for your customer to experience fast, easy, frictionless shopping?

If you’ve led marketing teams long enough, you’ve likely gotten a similar call. Reducing marketing budgets — and reducing them effectively — is as essential as strategy development itself. Indeed, any good marketing strategy should plan for this kind of event. Join Michael Trapani, Sr. Director of Product Marketing at Acoustic, as he talks through best practices of managing marketing finances during critical moments in a business.

Learn about innovation challenges within the casino gaming industry. Hear innovation accelerator fundamentals and best practices. Discover the critical role of people and culture within highly innovative organizations.

With over 8000 marketing technologies on the market today, it’s easy to get distracted by the shiny new tech promising to deliver growth. Or even worse, let our eyes glaze over the landscape as we focus on other initiatives. It’s no surprise during uncertain times that achieving your organizational ambitions for growth through innovation can seem daunting, if not next to impossible. Fortunately, there’s a secret in B2B to achieving growth with martech investments (shhhhh, if you know, don’t tell). It’s an exclusive club of marketing leaders who receive accolades for their work through scaled performance and process.

Listening closely to your customers and understanding their journey as they interact with your products, solutions and teams are sure-fire ways to enhance your overall marketing. Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies, will talk about how digging into the insights that your customers share with you – good or bad – can lead to marketing breakthroughs. Jeff will talk about the importance of stepping up how you listen to your customers and adding to traditional marketing methods so you can gain more actionable insights.

B2B organizations are in the throes of a digital awakening. Business has gone digital overnight, and the pressure is mounting for B2B buyers to act on new solutions and/or do more with less. But as B2B buyers grow savvier, relying on more channels and sources to guide and shape their purchasing decisions, over-saturated tactics and siloed demand approaches are fueling this disconnect making it harder for Marketers to hit targets, expand accounts, and deliver meaningful experiences buyers crave. It matters. Precision Demand Generation is a disciplined, purposeful strategy that enables B2B Marketers to break through silos, connect people, provide visibility, trust their data, and measure ROI.

Modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups.  As digital channels are taking over traditional interactions, high-quality account data is required to fuel more meaningful and contextual experiences that meet B2B buyers’ preferences. However, data silos, manual activation and poor data quality are driving marketing waste while making it hard to engage with the right accounts at the right time.

During a global pandemic, now more than ever is it important to have effective marketing strategies and messages that resonate with your customers. We will discuss how GreenPath listened to customer needs and responded with our messages, products and marketing strategies, amidst the COVID-19 pandemic. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly. We will highlight channels and tactics that are successful in reaching target audiences during times of uncertainty and provide you with key takeaways to recharge your marketing, achieve results with customers and enhance team collaboration and productivity, all while working from the new normal of home.

In today’s modern privacy landscape, marketers much evaluate consent practices, data collection, and how to honor audience expectations and preferences. There is a lot to address to meet compliance requirements and customer expectations, but there is also opportunity to build trust, honor audience choices, and deliver on a brand promise around privacy — that is where preference management comes in! In this session, we’ll explore preference management strategies, transparent user experiences designed to build trust, and how to get started.

The impact of brand campaigns on business growth has traditionally been really hard to measure. To make matters worse, developing new brand campaign creative seems to be a task only a few creative geniuses possess. It doesn’t have to be that way. In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance versus competitors.

Live Nation Special Events shares their digital road map for how their brand marketers adopt omnichannel marketing tactics to ensure their campaigns are engaging the right audience for increased sales and lead generation.

“The Declaration of SEO” presents six fundamental truths that are essential for any business to achieve success with organic SEO. Bruce Clay explains key insights he’s developed as an SEO and industry leader for more than 24 years.

As the new “normal” impacts every facet of an organization, those that leverage innovative, agile solutions are better equipped to address the changing landscape of experience-driven content. Skullcandy’s CMO, Jessica Klodnicki, shares how a strong brand foundation and agile approach to engaging audiences enabled her organization to quickly pivot their plans and initiatives to address the rapidly changing landscape, due to the global pandemic.

Learn how theory and application of iconic concepts can be combined to create outstanding teams which drive better outcomes. Pulling from some of the classic concepts of leadership and marketing, high performing teams are created to achieve extraordinary results from the practical application of these concepts. Includes specific steps for marketing leaders to take to create an experience that will benefit their teams, organization, and themselves.

Customer expectations for brand experience are rising. The age of technology has made instant gratification the norm – consumers want 24/7 convenience and availability, delivered when and how it fits their schedule and lifestyle. They also expect that the companies they do business with know them well enough to deliver a personalized experience. A winning strategy requires data and analytics as fuel to power the engine of a customer-driven organization.

If marketing and sales are both so essential to organizations of all sizes, why are they so often at odds with one another? Watch Kloeckner Metals’ Head of Marketing, Steven Nghe, and Marketing Communications Manager, Natalie Spira, talk about their experiences aligning marketing with sales at startups, SMBs, and enterprise organizations. They will share tips on how to capitalize on the pros and mitigate the cons at each stage of business growth on the path to creating successful partnerships.

With marketing budgets tighter than perhaps ever before, and a strong need to drive awareness in an increasingly complex marketplace, organizations must adapt their approach to building their brand. Learn how one of the world’s largest enterprise software vendors is pivoting its strategy to focus on influencers as a cost-effective approach to brand development.

The evolution of customer buying behavior, even more so now with COVID-19, from a “Me decision-making” mentality to “We decision-making” mentality, where star ratings from hundreds, if not thousands, of other consumers that have absolutely zero connection with a buyer, are influencing the buying decision in ways that go deeper than just the stars.

The COVID-19 pandemic has upended so many aspects of our lives: work, family, school, shopping, travel; it’s almost hard to fathom how much has changed and how much it has changed. But even in this sea of uncertainty, there are insights we can glean and actions we can take to resist the inertia and move forward. This presentation takes a practical look at leading teams to adapt to ambiguity around business activities – both internal and external – based on information that is actionable to ensure we are making progress, even if we aren’t sure what the final destination looks like.

Marketing leaders are facing unprecedented challenges in 2020. What are the most important ways that leaders can keep their teams motivated, engaged and productive? On a similar note, marketing had already become complex but the events of 2020 have made it even more so. From your perspective, what are the immediate areas that CMOs and marketing leaders should be focusing on? Lately, there’s a lot of discussion around the investment in brand versus the investment in demand. Given that we are likely to continue to see some pulling back in marketing investments, do you think companies should prioritize one over the other? What are ways that brands can authentically engage with customers and prospects in a way that doesn’t come across as opportunistic? Are there any other key trends that you see emerging in 2020?

This webinar discusses key areas to focus and prioritize in an effort to reimagine marketing as Covid 19 brings lasting changes to consumer behavior and the business landscape. We go deep into strategies and execution needed to recover and maintain the next normal, insights on the altered landscape and the significant reliance on digital, including developing new and enhancing existing capabilities to address needs and accelerate growth amidst disruption.

The COVID-19 pandemic completely upturned retail. Delivery services that were once marketed as a convenience for some turned into a necessity for many. As a result, Shipt – a same-day-delivery marketplace – rapidly scaled its business amidst a period of record-breaking demand by doubling its shopper community, expanding its customer support team, recognizing shoppers with bonus pay and adding new in-app features. In addition to operational changes, the team pivoted the way it engaged and marketed to customers by understanding the need to quickly educate and support customers and new shopper leads during a time of increased need and demand. In this presentation, Shipt CMO Harley Butler will share how Shipt altered its marketing and customer engagement strategy during a period of rapid growth.

When the headlines trumpet the arrival of new degrees and dimensions of crisis on a nearly daily basis, corporate brands are constantly at risk. How do you prepare to protect your company’s reputation and promote your stance when you can’t predict public perception on any given issue? Join Communications experts Alyssa Gilmore, Global Head of Communications for Bloomberg Financial Products, and Dan Simon, CEO at Vested and author of The Money Hackers, as they break down this climate’s challenges and opportunities and explain why Corporate Communications will never be the same.

In this session, attendees will get a deep dive on how to use social and media analytics to identify white space in market. They will also get actionable insights on how to execute data-informed content programs across paid, earned, shared and owned media channels.