Renaissance Schaumburg, Chicago

Invitation-only means an exceptional experience, on us

Coordinated by your personal concierge, a schedule is tailored to your professional goals and company priorities.

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Complimentary Pass

Inventive learning, renown speakers, executive networking. All free to you.

flight

Travel Reimbursement

$200 of your travel is covered if you’re trekking over 100 miles to attend.

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Accommodations

Your first night’s stay is on us and a discounted rate is available thereafter.

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5 Star Catering

All of your meals and libations are complimentary throughout the event.

Join CONNECTS's Distinguished Upper Tier

A curated audience reserved for the senior level of the Fortune 500 and mid-market puts you in exceptional company.

250+

Affluent Peers

Meet the people who are just as invested in better sales as you are.

30+

Influential Leaders

Learn valuable strategy components from today’s very best.

30+

Proven Solutions

Meet industry leading solution providers, hand picked for your priorities.

1.5K

Connections

Take this unprecedented opportunity to connect with high profile execs.

A curated experience to cultivate achievement

Based on your specific areas of responsibility, challenges and interests we’ll craft a personal agenda that paves your path to success.

3

Days of Insight

Jump in the discussion through focused educational sessions and networking opportunities.

35

Innovative Sessions

Keynotes, plenary sessions, industry panel discussions, case studies and more.

6

Networking Opportunities

Tie into contemporaries and mentors exploring the same growth mindset as you.

10

Research Meetings

Meet one-on-one with executives delivering cutting edge solutions and technology.

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Peer-Led Education

The CONNECT Steering Committee consists entirely of your contemporaries, meaning we tackle the themes that have profound significance to your performance as a sales executive.

FEATURED SPEAKERS

High Profile Speakers

Strategic endeavors and skillful insights from 30+ seasoned executives address the challenges in today’s sales landscape.

2020 Full Agenda

Your personal concierge will craft a custom schedule based on your interests and priorities.

Reset Filter
Predictive Analytics, Personalization and Optimization
AI and Data Driven Experiences
Customer-centric Design & Customer Journey
Quantification and Measurement Tools for Marketers
Social Media and Multi-channel Marketing
Leadership, Teams and Transformation
SundayNetworking

Welcome Cocktail Reception & Registration

MondayKeynote Presentation

close Feedback is the Key to Driving Growth With Confidence

Leadership, Teams and TransformationSurveyMonkey - Vice President, Product Marketing & Customer Advocacy

Marketers face aggressive growth targets, but to reach them they’ve got to break through the noise and earn the trust of their buyers—at scale. Join us to learn how you can leverage feedback to deliver marketing messages that are effective, authentic, accurate, and impactful.

Key Takeaways:

  • Listen to your customers and target buyers for more effective marketing
  • Embrace authenticity by leveraging the voice of your customer
  • Understand and deliver on your customers’ expectations
  • Enable your organization to take action by sharing feedback broadly

Speaker

Christine Rimer
Vice President, Product Marketing & Customer Advocacy SurveyMonkey
MondayBreakout Session

close Creating a New Brand From Two Companies

Leadership, Teams and TransformationPoly - Executive Vice President and Chief Marketing Officer

In 2018, audio pioneer Plantronics acquired video conferencing company Polycom. The acquisition created one company – Poly – with the largest set of communications “endpoints,” from headsets to video conferencing systems, uniquely positioned to help people collaborate anywhere, on any platform and in more meaningful ways.

As EVP and CMO of Poly, Amy Barzdukas was responsible for creating a cohesive brand identity, story and marketing strategy to pull the new combined company into the future.

Join Barzdukas as she discusses what it takes to lead marketing post-acquisition and how to honor two company legacies while creating one new brand for a new company.

Key Takeaways:

  • A high-level overview and understanding of marketing best practices to utilize following a merger and/or acquisition
  • Highlight how to collaborate to bring two separate cultures and expertise together into one storied legacy
  • Showcase how to navigate messaging and company culture nuances both internally and externally
  • Understand the importance of leading a clear vision of the future after the dust settles on a merger/acquisition

Speaker

Amy Barzdukas
Executive Vice President and Chief Marketing OfficerPoly
MondayBreakout Session

close The Importance of Setting a CX Vision

AARP - Senior Vice President, Experience

One critical component of a CX strategy is a sound CX vision. It provides direction to your organization, on the role you should be playing in your customer’s lives and how every interaction with your customer should feel. Developing a strong CX vision requires a clear brand promise and an in-depth knowledge of your customers’ needs and expectations. Once in place, the hard work of rallying the organization to activate your CX vision can begin.

Key Takeaways:

  • Understand the importance of a CX vision
  • Understand how to develop a CX vision
  • Understand how to activate a CX vision

Speaker

Michelle Musgrove
Senior Vice President, ExperienceAARP
MondayBreakout Presentation

close You Are Ready for AI-Powered Marketing

AI and Data Driven ExperiencesAcoustic - Global Vice President: Alliances, Inside Sales & Sales Support

Your teams can work faster, analyze more data, and drive to insights more quickly with AI-powered marketing. We’ll take a tour of AI-powered marketing – from reporting on campaign metrics to identifying anomalous behavior and where customers struggle. Learn what AI-powered marketing is and what it can do for your teams.

 

Key takeaways:

  • Learn how AI drives engagement with hyper-personalization
  • Ensure your customer experiences are operating as designed
  • Optimize digital ad conversion while reducing spend

Speaker

Patrick Lannon
Global Vice President: Alliances, Inside Sales & Sales SupportAcoustic
MondayBreakout Presentation

close Winning with Credibility and Cash: an Approach to Winning Your Fair Share of the Budget

Quantification and Measurement Tools for MarketersArcserve - Chief Marketing Officer

Have you ever been described as a glorified event planner? It is often immediately clear to you that your stakeholders don’t quite understand the entirety of your role? It’s a daily struggle we face as marketing professionals, to change this perception.  Credibility often eludes us. Perception is a dangerous foe in our business and learning how to combat it with a few, simple techniques can help win the battle.

 

Key Takeaways

    • walk away with a few ideas of how to establish credibility with external stakeholders and shift the perception
    • Be introduced to a framework to quantify marketing’s contribution to the corporation
    • Walkthrough your examples of the real-time application of the framework to understand the approach
    • Participate in this interactive session to learn from your peers in this shared challenge

Speaker

Rachel McClary, PhD.
Chief Marketing OfficerArcserve
MondayBreakout Presentation

close Digital Re-Boot: AMA’s Rx for Growth

Personalized Marketing and Data-Driven ExperiencesAmerican Medical Association - Chief Experience Officer, SVP Physician Engagement

Todd Unger, the American Medical Association CXO, presents a case study on the AMA’s Digital Transformation. Todd will detail how the AMA has leveraged technology and digital platforms to transform their customer experience in just under two years.
He will present the case study in the context of a productive disruptor, a new breed of digital leaders who can turn a bold digital vision into reality fast, shift culture toward speed and innovation and break rules without driving the organization off the rails. Topics that will be discussed include getting the C-Suite on board with the change, the importance of segmentation, messaging, and the customer journey among other anecdotes.

Key Takeaways:

  • Attendees will walk away with clear, practical learnings about how to drive rapid digital transformation and business results.
  • Getting the C-Suite on board to drive change: Attendees will learn how to strategically use quick wins and cross-departmental relationships to overcome skepticism and create a culture that embraces transformational change.
  • Getting Segmentation Right: All marketers understand what segmentation is and why it’s important. However, there are an infinite number of ways to segment customers and doing so in a valuable manner is often challenging. Attendees will walk away with an understanding of how to add value through segmentation.
  • Pushing the Boundaries of the Customer Journey: Attendees will learn how to create and nurture properly segmented cross-channel customer journeys that significantly increase engagement and boost conversion.

Speaker

Todd Unger
Chief Experience Officer, SVP Physician EngagementAmerican Medical Association
MondayBreakout Presentation

close DTC: A New Playbook for Successful Consumer Marketing

Customer-centric Design & Customer JourneyAcuityAds - Chief Strategy Officer

Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with the consumers. The DTC playbook over the past few years has disrupted dozens of categories from male grooming, mattress, and makeups to teledentistry, genetic testing, rentals, and recruiting and helped capture major market share away
from iconic brands with decades of investment in traditional marketing and distribution channels.

Key Takeaway

  • What it takes to be successful in building direct-to-consumer relationships in the digital medium
  • DTC strategies & tactics whether you are managing an upstart brand with the challenge of creating or breaking into a new category or an established brand seeking to defend and grow your business in the digital channel
  • How to seek help from other DTC marketers and relevant industry groups to help navigate the dynamics of a quickly evolving medium

 

Speaker

Seraj Bharwani
Chief Strategy OfficerAcuityAds
MondayBreakout Presentation

close The Modern B2B Marketer and Customer Experience

Leadership, Teams and TransformationInformatica - SVP Marketing

Marketing clearly brings tremendous value to a company, especially in delivering great customer experience (CX). However, B2B marketers face new challenges around engaging with increasingly sophisticated customers, trying to rise above the noise in a highly connected world, continuously differentiating a solution in a crowded marketplace, and looking for new ways to out-think competitors. This calls for deep market, competitive, ecosystem and product intelligence along with marketing expertise – i.e. a modern marketing strategy that is agile, pragmatic, aligned with GTM strategy, and ready for a digital and data-driven world. And all of this is only accomplished when you are hyper-focused on your customer and their needs.

Key Takeaways:

  • How B2B marketers can champion the “customer journey”
  • Tips on how a modern B2B marketer can have a “growth mindset”
  • What is needed to deliver great CX and how marketing can influence this
  • How a modern marketer can drive success in a digital and data-driven world

Speaker

Joan Jenkins
SVP MarketingInformatica
MondayBreakout Presentation

close Closing the Digital Skills Gap

Quantification and Measurement Tools for MarketersGeneral Assembly - Senior Account Director
General Assembly - Account Director

Today’s marketers have ever-increasing responsibilities across technology, data, multiple channels, optimizing ROI, and more. However, there is a clear disconnect emerging in relevant skills, given individual roles are becoming increasingly narrow and specialized, which creates silos of digital capability. In this talk, you will learn ways to effectively understand the capabilities of your marketing team, assess their skill level, and decide the best way to invest in their development.

 

Key Takeaways:

  • What is driving the digital skills gap?
  • What is a common framework we can use to describe career paths and critical skills in the profession?
  • Where should you focus investment to drive your team’s development?

Speaker

Zachary Gottlieb
Senior Account DirectorGeneral Assembly
Courtney Paulson
Account DirectorGeneral Assembly
MondayBreakout Session

close Get your CEO’s Attention by Driving Sales using AI and Optimization

Personalized Marketing and Data-Driven ExperiencesSunTrust Banks - Senior Vice President, Head of Digital Marketing

Learn how SunTrust is transforming its online user experience leveraging personalization, artificial intelligence and continuous testing and optimization to drive sales and get business leaders’ attention

Key Takeaways:

  • Leverage Artificial Intelligence to accelerate revenue growth
  • Continue to test, learn and optimize
  • Develop a concise story that gets business leaders’ attention

Speaker

Deborah Benard
Senior Vice President, Head of Digital MarketingSunTrust Banks
MondayBreakout Session

close Best Frenemies - Process vs. Progress: Balancing Innovation Rigor with Speed to Market in Cross-Functional Product Teams

Leadership, Teams and TransformationNu Skin Enterprises Inc. - Senior Vice President, Global Product & Brand

Product Development teams often wrestle with the twin mandates to develop high-quality, customer-driven products while constantly improving speed to market. While these two goals may seem mutually exclusive, cross-functional teams can be structured and led to ensure business objectives are met while also dotting all the I’s and crossing all the T’s. By helping teams correct their functional myopia and elevate their perspective to one of team outcomes ownership, your development teams will become fertile ground for innovative solutions that are both technically robust and get to market on time.

Key Takeaways:

  • How Empowerment Tiers Can Break Project Gridlock
  • Choosing the Right Communication & Workflow Platforms
  • How Project Management Teams Empower CFTs Instead of Constraining Them
  • Crystal Clear Roles & Responsibilities Increase Development Velocity

Speaker

Kevin Fuller
Senior Vice President, Global Product & BrandNu Skin Enterprises Inc.
MondayBreakout Presentation

close Learning Made Easier - How AI & Data Are Being Used in Learning Tools to Improve Student Outcomes

AI and Data Driven ExperiencesMcGraw-Hill Education - Chief Product & Operating Officer

Millions of students have gotten better grades (yes we have the data to prove it) from the use of AI in the digital products created by McGraw-Hill Education and then used in colleges across the world. MHE creates and manages products used by instructors in classes; extensively leverage Data & AI to drive better learning outcomes. In this session you will learn how AI is used in the products to help the instructors and students. We will share lessons learned with our customer journeys and managing the customer experiences of these products.

Key Takeaways:

  • AI & data are being used in learning products today at scale
  • Use of AI & Data mean changes to user workflows, product design needs to account for this
  • Just because the data is there, does not mean users will use it
  • Rethink the customer experience when using AI & Data – continuously test, modify, and test/,modify more. Be prepared to share results with customers who want to understand the AI

Speaker

Scott Virkler
Chief Product & Operating OfficerMcGraw-Hill Education
MondayBreakout Session

close The Applebee's Turnaround Story

Leadership, Teams and TransformationApplebee's - Vice President, Marketing

Applebee’s Turnaround Story:
The Restaurant Industry’s comeback of the year in 2018
Applebee’s just had its best year since 1993, after years of slumping sales. Their success is a classic case of a brand getting back to its roots and embracing its essence.

The comeback began in 2017. John Cywinski was named President in March and he immediately shifted the paradigm of the business. He made strategic moves on his leadership team and established early trust and confidence with Franchise Partners in the turnaround plan.

The brand also resurrected their infamous ad slogan, “Eatin’ Good in the Neighborhood,” showcasing former, current and new menu items that fit the brand’s middle-market DNA. Additionally, they made operational improvements in restaurants to improve the guest experience.

But, it wasn’t until 2018 that Applebee’s proved that the success wasn’t a fluke.

Applebee’s US same-store sales grew 5% in 2018. “Eating good in the neighborhood” is alive and well, with inexpensive food that doesn’t try to be fancy. The Neighborhood Drink of the Month program has created a cheap-drinks revolution at Applebee’s, with new beverages rolling out every month.

And they aren’t done yet. The comeback is continuing in 2019.

Key Takeaways:

  • Change the game – nothing is off limits
  • Franchisee trust and partnership is critical
  • Drive guests in to experience the change
  • Investment required to break through

Speaker

Reid Leslie
Vice President, MarketingApplebee's
MondayBreakout Presentation

close Buyer Engagement: The Universal Truth of Sales

Predictive Analytics, Personalization and OptimizationAccent Technologies - CEO

Many AI vendors have taken a data-focused predictive approach to scoring sales and marketing performance, or in other words, only look at historical data tracking the seller’s activities. But the problem with operationalizing a solution based on the requirement of cleansed and enriched seller activity data is…the cost.

A truly effective analytics model needs to be trained to support every conversion point in order to get the value of the prediction. Or put simply, a solution should not solely evaluate the action of the seller, but also include (and weight) the reaction of the buying team.

Attend this session to learn more about emerging technology in the sales and marketing AI space that can provide insight into your most effective content, sales plays and the deals most likely to close.

Key Takeaways:

  • An understanding of why measuring buyer engagement is a better predictor of conversion than sales activities
  • Knowledge of the flaws in logic for seller focused solutions
  • An introduction to new technologies ability to backfill and clean historical data for disparate systems

Speaker

Peter McChrystal
CEOAccent Technologies
MondayBreakout Session

close How to take your company from day-to-day to the TODAY's Show

AI and Data Driven ExperiencesSymantec - Head of Global Demand, PMO and Strategic Marketing

Awareness is the top goal for every organization. Imagine being on the TODAY’s show, 250+ TV channels and radio shows all by using the power of storytelling. Most companies have data. It is about how to leverage that data to tell a very compelling story that would have a mass appeal. Come attend this talk to learn:
– How not to have data without a story
– How not to have a story without data
– How this company made all of this possible by spending less than $200

Key Take-Aways 

  • Power of storytelling
  • How to best use existing data and make it applicable to masses
  • Increase awareness for your company

Speaker

Varun Kohli
Head of Global Demand, PMO and Strategic MarketingSymantec
MondayBreakout Session

close Mastering The Martech Stack: How To Build A Stack That Elevates Your Marketing

Connecting Strategy, Technology and ExecutionMagnolia - General Manager, North America

There are nearly 7,000 marketing technologies on the market. Each one claims to help your marketing team do something better, whether it’s managing content or generating leads.

How do you decide which tools really deliver? More importantly, how do you bring these tools together to build a martech stack that increases your team’s efficiency and helps them create more engaging experiences for customers?

Find out during this presentation from Magnolia, content management system-provider for leading brands like New York Times, JetBlue and Avis.

Key Takeaways:

  • How to evaluate the effectiveness of your organization’s current martech stack
  • What to look for in new solutions to ensure they’ll work well with your existing technologies and on their own
  • Different ways to build out an integrated stack that achieves marketing goals
  • How to ensure your stack can scale with your organization

Speaker

Brian Warrick
General Manager, North AmericaMagnolia
MondayBreakout Session

close Creating a Stairway to Marketing Heaven: Awareness, Acquisition, and Advocacy

Customer-centric Design & Customer JourneyCoupa - Chief Marketing Officer

How do you attract, convert, and turn prospects into loyal advocates for your business? In this talk, Chandar will share why emotion is key to success in the B2B customer journey, from awareness in understanding how your prospect wants to feel, to engaging your buyer on an emotional level to drive acquisitions, scale the right advocacy program and create customers for life who feel an emotional connection and passion for their experience with your product and brand. Chandar will share examples from his experiences building the world’s best B2B brands, including a framework for building your own “Stairway to Heaven.”

 

Key Take-Aways

  • How to Drive Awareness: Marketing starts with an understanding of the customer persona.
  • How to Drive Acquisitions: Innovative technologies are providing a window into businesses’ ideal customer profile, making it easier to better understand customer sentiment. Attendees will learn how the acquisition is broken up into three separate areas: plays, parlance, and programs.
  • How to Drive Advocacy is key to brand authenticity. Attendees will learn how to identify the best advocates from their customer base

Speaker

Chandar Pattabhiram
Chief Marketing OfficerCoupa
MondayBreakout Session

close Blurring the Lines Between Marketing and HR

Leadership, Teams and TransformationRoth Staffing Companies - SVP Corporate Communications

Your HR Department desperately needs you. They are often left to “brand” the company to employees. See examples of how a strong Employer Brand immediately and directly impacts the bottom line. One example shows the evolution of a Marketing Department that went from a project list compiled entirely of external campaigns to 50% internal and 50% external branding… revenue increased 12-16% year over year for 6 straight years and they ranked #1 on the Fortune list of Best Workplaces. You can create t dazzling social campaigns, but your company can’t be the best without attracting the best employees to work there. HR and Talent Engagement can’t recruit and retain employees in today’s candidate market without the help of Marketing.

Key Takeaways:

  • How to partner with HR to create your Employer Brand
  • Metrics that prove the involvement of Marketing in internal communications increases revenue
  • 5 examples of how Marketing turned HR communication into an internal branding campaign
  • How Marketing can fit it all in and tackle both internal and external branding

Speaker

Staci Johnson
SVP Corporate CommunicationsRoth Staffing Companies
MondayBreakout Presentation

close The Porsche Problem: How CMOs Turn Around Stalled Transformations

Leadership, Teams and TransformationWiden Enterprises - Consulting Manager

Digital transformations are stalled, and CMOs are taking the blame. The term “transformation” has become a misunderstood (and costly) buzzword. Drawing from his experiences with blue-chip brands, Michael Shattuck, Consulting Manager at Widen, identifies what transformations really are, why they stall, and how CMOs can turn them around.

Key Takeaways:

  • “Transformation” is not about digitizing a business – it is about changing the potential of the human beings in the business by addressing cultural, technological, and process barriers that no one wants to talk about.
  • The Porsche Problem: CMO spending on talent and technology has become equivalent to buying a sports car then pushing it around the block instead of driving it – the problem is not the people or tech, but rather their misuse.
  • The biggest deterrent to transformation is a lack of face-to-face conversation and organizational strategy. Transformation is merely an output of strategy and not something that is ever completed. Some companies actually have little to transform once they identify their strategy.
  • We need a new set of metrics to gauge the success of transformations. Of these, technology adoption is arguably the most important. Just because a CMO buys it, that doesn’t mean people will use it as intended.

Speaker

Michael Shattuck
Consulting ManagerWiden Enterprises
MondayBreakout Presentation

close The Magic of Digital Transformation in a B2B Company

Customer-centric Design & Customer JourneySpeedcast - Vice President of Global Marketing

One of the hottest topics for marketers is digital transformation. This topic takes on additional challenges within a traditional B2B environment such as satellite communications. This truly is a journey not only externally, but more importantly internally. Creating the understanding that customer experience is not a marketing responsibility, but a company-wide responsibility.

This presentation will look at the steps that are needed to create the momentum internally, involving the sales team in the development of the customer experience mapping, and then creating the multi-year digital transformation plan.

 

Key Takeaways:

  • The importance of mapping the customer journey
  • Understanding the roles that personas play
  • Understanding what an omnichannel experience in a B2B environment
  • Realizing it is a journey internally as well as externally

Speaker

Toni Lee Rudnicki
Vice President of Global MarketingSpeedcast
TuesdayKeynote Presentation

close 9 Powerful Trends that are Shaping Marketing

Quantification and Measurement Tools for MarketersAcoustic - Global Product Marketing

Join Acoustic’s David Miller, who will set you on a path to understanding nine exciting trends that will shape the marketing industry throughout the remainder of 2019 and beyond. Learn about Agile Marketing, marrying AdTech with MarTech, and the hottest new role: Director of Marketing Data.

 

Key Takeaways:

  • Understand why the Director of Marketing Data is the hottest role
  • Learn how AI is making personalization-at-scale a reality
  • Leverage regulatory requirements to boost customer trust (and your data hygiene efforts)

Speaker

David Miller
Global Product MarketingAcoustic
TuesdayBreakout Presentation

close The Truth About Personalization: Using a CDP to personalize marketing on the channels that really matter.

Predictive Analytics, Personalization and OptimizationArm Treasure Data - Head of Marketing

For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale.  But is this level of personalization really needed for all companies on all channels?

In this session, we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

 

Key Takeaways:

  • What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars.
  • Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
  • How a Customer Data Platform can help enable marketers to be more data-driven.

 

Speaker

Tom Treanor
Head of MarketingArm Treasure Data
TuesdayBreakout Presentation

close The Best Defense is a Good Offense: Positioning Marketing Communications as a Driver of Strategic Value

Leadership, Teams and TransformationNorthrop Grumman Corporation - Vice President of Communications, Technology Services
General Motors Defense LLC - President

Now more than ever, marketing and communications are being invited to the table but there’s still a huge gap between leadership understanding the role that communications play as a partner in driving top line revenue growth. This interactive discussion will cover how to generate a behavior change with senior leaders and the c-suite to ensure you are engaged in the critical conversations of growing the business and developing those key relationships. Also, learn which metrics matter to the business strategy to get buy-in and increased investment.

Key Takeaways:

  • Keys to cross-department communication and collaboration to position yourself as a trusted advisor – relationship building
  • Learn how to tell a compelling story of your strategy and how it ties back to the business
  • How to successfully navigate the spectrum of strategic to tactical – execution and impactful performance

 

Speaker

Yolanda Murphy
Vice President of Communications, Technology ServicesNorthrop Grumman Corporation
David Albritton
PresidentGeneral Motors Defense LLC
TuesdayBreakout Presentation

close Revealing the Science of Your Customer's Hidden Path to Purchase

Personalized Marketing and Data-Driven ExperiencesDemandJump - Co-Founder & Chief Strategy Officer

For years marketers and technologists have tried to unlock the secrets of a customer’s path to purchase. This elusive yet extremely valuable information has the ability to change the way your business thinks about customer acquisition and budget allocation. Join retail and eCommerce industry expert Shawn Schwegman as he unpacks the science of the path to purchase. Get helpful tips and strategies to harness new and existing data to understand your customers purchase behavior and improve your marketing results.

Key Takeaways:

  • Unlock the power of the hidden path to purchase
  • Create one version of the truth that includes data from beyond your four walls
  • Unify marketing silos and streamline information access

Speaker

Shawn Schwegman
Co-Founder & Chief Strategy OfficerDemandJump
TuesdayBreakout Presentation

close Self-Service - New Way to Interact With Small Businesses and Grow Our Customer Base

Customer-centric Design & Customer JourneyComcast Cable Advertising - Senior Vice President, Global Marketing

Overcoming perceptions of TV buying and creating a successful self-service customer journey
Join Maria Weaver, CMO, Comcast Advertising as she shares how Comcast Spotlight reinvented the small and medium sized business advertising journey by creating a self-service TV buying portal, TV Ad Planner. Maria led the effort starting with extensive market research, competitive analysis and product develop to launch a self-service TV ad buying portal, where businesses can buy, manage and execute a TV schedule independently. She will provide learnings from the market research, findings from the pilot and details of the customer experience.
Key Takeaways:
  • Customers want to dictate their when and how they engage with companies.
  • Overcoming the perception that TV advertising is only for agencies and large companies.
  • TV advertising is now in the hands of business owners- they can create, manage and execute a campaign.
  • How we provide a seamless experience that is simple, empowering and effective.

Speaker

Maria Weaver
Senior Vice President, Global MarketingComcast Cable Advertising
TuesdayBreakout Session

close From Customer to Advocate — The Road to Effective Customer Engagement Marketing

Personalized Marketing and Data-Driven ExperiencesR.R. Donnelley & Sons - Senior Director of Sales & Solution Consulting

As companies improve in the core aspects of marketing, their struggle to engage with customers on a personal level continues. Through real-life examples of marketing innovation that have led to client success, discover what true customer-centricity can look like — online, offline and in-store. It will empower you to become the change agent your organization needs to optimize marketing spend and increase brand engagement.

 

Key Takeaways:

  • Establish a framework to manage your contact strategy
  • Identify and rectify data (and content) constraints
  • Address CX journey pain points

Speaker

Jason Conley
Senior Director of Sales & Solution ConsultingR.R. Donnelley & Sons
TuesdayBreakout Presentation

close Mirror, mirror on the wall - are we customer-centric at all?

Customer-centric Design & Customer JourneyRevenue Analytics - VP, Marketing

Let’s take a hard look in the mirror and assess how truly customer-centric our organizations are.

In this session, we’ll share the core philosophy required to achieving customer-centricity, review trending strategies in use today and offer a series of quick tests you can utilize to assess where your organization is today.

 

Key Takeaways:

  • An understanding of the core Marketing philosophy key to any customer-centric organization.
  • Examples of trending customer-centric strategies in use today
  • Tests you can use to assess organizational maturity

Speaker

Michael McCunney
VP, MarketingRevenue Analytics
TuesdayBreakout Presentation

close From What to Why – How Become a Trusted Advisor to the Business and Execute with Better Business Outcomes

Leadership, Teams and TransformationWorkForce Software - CMO & COO

So much of our time as marketers is spent answering “what” questions. What’s our content strategy? What’s the CPC? What audiences are we targeting? What channels are driving highest conversion? The list goes on.
What if instead, we started by asking a harder, but more important question: Why?
Join this session for candid reflections and insights from Denise Broady, WorkForce Software CMO and COO, who will draw on her own experience creating a values-based marketing organization and become the trusted advisor to the business. You’ll hear the good, the bad, and the ugly and walk away with practical guidance and “use tomorrow” advice for building a set of organization-wide values that create alignment and improve engagement to support transformation from within.

Key Takeaways:

  • Develop and communicate your organization’s core values
  • Build credibility into each touchpoint
  • Integrate marketing into the business beyond the alignment with sales
  • Improve communications with your prospects/customers and the external partner community

Speaker

Denise Broady
CMO & COOWorkForce Software

Executive Steering Committee

Experienced sales leaders work with us to focus our program on the developments in sales that will move the needle at your company.

Steering Committee Members

An Esteemed Audience

Over 80% of the Fortune 100 joins us each year for what has been voted the “most effective trade show” for over a decade. Use our tools to demonstrate ROI to your C-Suite.

Attendee Testimonials

Attendee List

2020 Exhibitors

CONNECT Sales Leadership has quickly become established as the “deal generating show”.

Exhibitor Testimonials

Exhibitor List

About CONNECT Sales Leadership

CONNECT Sales Leadership is an invitation-only trade show for Sales executives that bridges you to the most profitable solutions and information for your crowning priorities.

Have Questions?

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Our Team

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Conference Director
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Attendee Relations Executive
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Hotel and Travel

Your conference pass includes overnight accommodations, travel reimbursement, meals and cocktail receptions.

The Hotel

Renaissance Schaumburg

Experience refined style at the Renaissance Hotel in Schaumburg where stunning design blends seamlessly with impeccable service.

Our Schaumburg hotel accommodations boast stylish design and luxurious comfort. Located in an accessible hub with a sophisticated collection of retail and culinary options such as Sam & Harry’s and Woodfield Mall, this Schaumburg, Illinois hotel serves as an indigenous ambassador for entire Chicagoland area…and a gateway for the entire Midwest.
Accommodations must be booked through the conference organizers and not through the venue directly. We cover the first night and offer a discounted rate. Spouses welcomed. For reservations please contact:
The nearest airport is Chicago O'Hare International Airport (ORD), which is less than 15 miles away. Alternatively, you may fly into Chicago Midway International Airport (MDW). This hotel does not provide shuttle service. Taxis are readily available at the airport.
The Renaissance Schaumburg | 1551 N. Thoreau Drive Schaumburg, IL 60173
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