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Planful (formerly Host Analytics) is a leading financial planning and analysis (FP&A) cloud platform. Planful delivers a vision of Continuous Planning by accelerating the end-to-end FP&A process and fostering business-wide participation in agile planning and decision-making. More than 800 customers including, Bose, Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe rely on Planful for financial planning and budgeting, dynamic operational planning, financial consolidations, reporting, and visual analytics. Planful is a private company backed by Vector Capital, a leading global private equity firm specializing in transformational investments in established technology businesses. Learn more at

Products & Services

  • Structured Planning
  • Dynamic Planning
  • Consolidation
  • Reporting

Industries Served

  • All Industries

Clients Include

  • Five Guys
  • Stoli Group USA
  • Del Monte
  • NerdWallet
  • LT Apparel Group
  • Capitol Petroleum Group
  • Bonobos
  • FabFitFun
  • TGI Friday's
  • OnShift

Client Testimonials

“We live in an increasingly dynamic world and the traditional planning process with spreadsheets and annual budgets no longer works for modern businesses. With Planful, we’re able to ensure there’s connectedness across the business throughout the planning process, giving us a single source of truth that is flexible enough to serve all units of our business, regardless of the economic climate.”

- Luis Martinez Luna, Sr. Financial & Business Analyst at Bose

“The conventional wisdom in the industry is that even a fast cloud FP&A software deployment will take months, but with Planful, we were up and running with our Sales and Tradespend forecast templates in three weeks. Planful provided amazingly fast time to value, enabling the FP&A team to plan their quarterly reforecast following Q1 close, prepare for an upcoming board meeting, and create new forecasts for sales, advertising, and other areas without breaking our stride.”

- Cheryl Chow, Sr. Finance Manager at SmartyPants Vitamins

“Planful has been incredibly helpful to our finance team by enabling more robust reporting and simplifying the forecasting and close processes. We’re able to provide profit and loss statements to the owners on a monthly basis now instead of quarterly. The platform has created greater transparency and better access to data across the organization. We’re currently using the platform to game out ‘what-if’ scenarios to manage the impact of COVID-19.”

- Tim Zue, CFO & EVP of the Boston Red Sox
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