Over the past 3 years, Abacus has worked with agencies and clients to help them achieve their acquisition goals through paid social media. In this time, we have seen and assisted every imaginable combination and complication that can arise from a fractured social media infrastructure and build. As a result, we have become experts in the areas of operational workflow efficiency and platform performance.
With the addition of Abacus Creative Labs, Abacus TruEffect and Abacus Direct, we are now able to complete the cycle, and assist with both scaling creative and content and properly measuring and attributing the results. This means that Abacus is the only partner who can provide industry-leading expertise at each phase of the social media spectrum.www.abacus.agency