Join executives from Mars Wrigley and Bounteous as they share the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.

Engaging with customers meaningfully and creating the right offers will get you sales but delight buyers and you may just cinch a customer for life. In this session, we’ll walk through how making data-driven decisions and engagement will boost sales, but complementing your hard data with soft data insights will create game changing market impact. Join Carol Carpenter, CMO of VMware, to learn strategies to appeal to customers’ three reasons for making decisions: engagement, relevancy and delight.

From emails to digital experiences, online events to in-person tradeshows, your buyers now expect you to meet them where they are with timely, relevant, and personalized content. Join Integrate’s Scott Vaughan, Chief Growth Officer, and Danny McKeever, Sr. Director Marketing Operations and Technology, as we explore how CMOs can enable an omni-channel approach to break down marketing silos, connect data, tech and processes, add data intelligence, and create the transformational experiences B2B buyers are expecting.

Please join the Director, Head of Customer Marketing & VP, Head of Manufacturing Industry at Fujitsu Americas, Inc. as they discuss their customer experience successes from both a marketing & sales angle.

Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID-19 times. Gayle Troberman will discuss a range of new marketing programs that the company launched to provide companionship for listeners across the country as they lived through the daily changes brought on by the pandemic and stay at home orders. That included iHeartMedia's Can't Cancel Pride, bringing the day to life with top artists, including Melissa Etheridge and other top artist.

The COVID-19 pandemic completely upturned retail. Delivery services that were once marketed as a convenience for some turned into a necessity for many. As a result, Shipt - a same-day-delivery marketplace - rapidly scaled its business amidst a period of record-breaking demand by doubling its shopper community, expanding its customer support team, recognizing shoppers with bonus pay and adding new in-app features. In addition to operational changes, the team pivoted the way it engaged and marketed to customers by understanding the need to quickly educate and support customers and new shopper leads during a time of increased need and demand. In this presentation, Shipt CMO Harley Butler will share how Shipt altered its marketing and customer engagement strategy during a period of rapid growth.

Please join the Chief Marketing Officer of SoftServe Inc. as she highlights the importance of a performance strategy and guiding your team through the day-to-day.

Are you looking to take your personalization to the next level? Learn how to convert more customers by using actual customer behavior to personalize an experience – as it's happening. Take a deep dive on how understanding customer behavior can personalize your marketing campaigns – and help you convert more customers.

Please join the Vice President of Portfolio Integrated Marketing & Partnerships at Discovery as she discusses the benefits of working with partners from a place of empathy and how taking a keen interest in their overall needs allows for meaningful & trusted partnerships.

Many marketers struggle to understand where to employ AI to improve their business. But waiting could be costly. As a matter of fact, 71% of marketing executives plan to deploy AI in 2020. Don’t get left behind. Forward-thinking marketers are already using AI to gain visibility beyond marketing automation and into buyer activity and intent throughout the selling cycle. With this insight, AI-powered marketing teams have an incredible competitive advantage.

We are constantly re-inventing ourselves to stay relevant in the experience economy era. Providing a memorable service experience in a consistent way is already a challenge by itself. Imagine when we all get pushed away from our traditional business model, and have to re-invent ourselves along the fight! In order to truly understand our customer needs, as well as quickly learn and adapt from a fast-paced change on behaviors, we have been challenged to revisit our policies, processes, technology and people. In the trucking business, our frontline people play a critical role, keeping the trucks rolling, our lifeblood along the supply chain in America. Join me to learn how Mack & Volvo Trucks are excelling on customer experience and driving customer loyalty during this challenging times.

The combination of major media companies choosing to launch new streaming platforms that do not accept advertising, combined with the acceleration of a shift away from traditional broadcast and cable TV during COVID-19, has left marketers with fewer and fewer opportunities to connect with audiences. This reality is so stark that major advertisers have officially declared they will no longer participate in any sort of upfront process. Brands and their media agencies are ill equipped to navigate this new world lacking the relationships, experience and expertise of collaborating with streaming platforms and their prolific creators. In this session, we'll discuss the state of this challenge and share a roadmap to the opportunity.

Please join the Vice President of Program Marketing for HBO as he discusses how HBO is engaging consumers and the way experiential marketing will evolve over the coming months.

Please join the Marketing Director of Activation & Engagement at Charles Schwab as he discusses how to "stay human" through the digital transformation within marketing and how professionals can thrive in this new environment.

This presentation describes the journey that our Dr. Comfort business took during COVID-19, starting with over 70% decline in revenue to growing the buisness by taking market share within 6 months. This journey is described in 5 stages and highlights the actions we took in each stage to reach where we are today.

Please join the Vice President of Marketing for Poly as she discusses challenges marketers are facing in a COVID-19 landscape and how to market with empathy.

We have to evolve as marketers to meet the needs of our ever-changing consumers. More so than ever, what was efficient in driving growth last year may not be efficient this year, or next year. In this presentation, we will cover the balance of constant experimentation, knowing when to trust art and not only science, and how to think outside the traditional marketing tactics to drive growth.

Please join the Director of Marketing at Mars Petcare as she discusses the importance of a one demand approach for marketers and the success of collaborating with Sales teams.

Many companies feel they are losing customers to the digital/ecomm space. The reason is often for convenience and price. But, what the digital space cannot implement and execute is the customer experience and service levels that many legacy businesses have been built on. How should companies use these competitive advantages to stay relevant in the digital revolution?

How does marketing add value to the bottom line and get seated at the strategy table? The presentation highlights how a small marketing group, in a B2B company, transitions to account-based marketing. This presentation will go over account-based marketing (ABM), trends, revenue marketing, scoring/grading leads, segmentations, buyer personas/journeys, mapping and metrics. Intended for marketing folks that are in the process or will be converting to an ABM marketing model, specifically for small marketing teams that not only need to convert to an ABM paradigm, but also need to be the catalyst for digital transformation and education on how marketing adds value.

Please join the Vice President of Digital Marketing and Customer Loyalty for Varsity Spirit as she discusses how digital marketing can have a great impact for internal & external partners when approached with strategy.

From the new book, "The Death of Content as King: How a Data Democracy has Revolutionized Marketing," the marketing industry is experiencing a once in a century paradigm shift towards data as the era of content marketing has come to an end. Marketers, communicators, and advertisers have found their content strategies of yesteryear fail as search engine optimization and organic social media reach have been cut off by major platforms where the majority of advertising dollars are now spent. The data powered revolution requires new framework models and a modern consumer journey. With this foundation, the founding fathers and mothers of their organization's data democracy will benefit from this new unlimited wealth of knowledge.

During a global pandemic, now more than ever is it important to have effective digital marketing strategies and messages that resonate with your customers. We will discuss how to approach digital visibility, the needed consistency of branding, and how to use social media for best results. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly while ensuring you are discoverable on a digital landscape. In addition, we will highlight internal branding, tips to get other departments excited about the role marketing plays.

Live Nation Special Events shares their digital road map for how their brand marketers adopt omnichannel marketing tactics to ensure their campaigns are engaging the right audience for increased sales and lead generation.

The evolution of customer buying behavior, even more so now with COVID-19, from a “me decision-making” mentality to “we decision-making” mentality, where star ratings from hundreds, if not thousands, of other consumers that have absolutely zero connection with a buyer, are influencing the buying decision in ways that go deeper than just the stars.