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Alight Analytics

Alight Analytics is a leading provider of marketing analytics solutions, helping brands and agencies answer their most important questions about marketing performance.

Alight’s marketing intelligence platform, ChannelMix, delivers a holistic experience for tracking and measuring performance across all marketing and sales channels, while providing attribution and predictive models to drive organizational growth.

ChannelMix powers Alight’s suite of comprehensive solutions for paid media, social engagement, website performance, eCommerce, lead generation and agency analytics. Each solution is supported by Alight’s team of experienced data experts, who help clients implement advanced analytics strategies.

Alight Analytics helps marketers build trust in the value of marketing with a suite of next-generation analytics solutions that connect marketing investments to business outcomes.

Products & Services

  • Lead Generation Analytics - turnkey data and reporting solutions for lead generation marketers
  • eCommerce Marketing Analytics - turnkey data and reporting solutions for eCommerce marketers
  • Client Reporting & Analytics - streamlined, scalable reporting solutions for marketing agencies
ChannelMix Platform:
  • State-of-the-Art Platform: ChannelMix automates data workflows for the entire sales and marketing ecosystem
  • Scalable, Flexible Infrastructure: Unlimited data storage that can pipe into any business intelligence tool
  • Turnkey Reporting & Attribution: Out-of-the-box dashboards and attribution models jumpstart your analysis
Strategic Services & Support:
  • Expert Data Support Team: 100% US-based support team for onboarding, project requests and troubleshooting
  • Strategic Roadmaps & Playbooks: Strategy is baked into the partnership to ensure long-term analytics success
  • Solution Customization: Dashboards and data architecture are customized to fit your specific strategies and business goals
  • Google Analytics & Tagging Support

Industries Served

  • Agriculture
  • Consumer Packaged Goods
  • Entertainment
  • Financial Services
  • Franchises
  • Full-Service Agencies
  • Healthcare
  • Education
  • Insurance
  • Media Agencies
  • Retail

Clients Include

  • Adidas
  • Mattel
  • Maui Jim
  • NBA
  • Tinuiti
  • Vayner Media
  • Mohawk Industries
  • Wellmark Blue Cross Blue Shield
  • AdFarm
  • SECU
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