Alight Analytics is a leading provider of marketing analytics solutions, helping brands and agencies answer their most important questions about marketing performance.
Alight’s marketing intelligence platform, ChannelMix, delivers a holistic experience for tracking and measuring performance across all marketing and sales channels, while providing attribution and predictive models to drive organizational growth.
ChannelMix powers Alight’s suite of comprehensive solutions for paid media, social engagement, website performance, eCommerce, lead generation and agency analytics. Each solution is supported by Alight’s team of experienced data experts, who help clients implement advanced analytics strategies.
Alight Analytics helps marketers build trust in the value of marketing with a suite of next-generation analytics solutions that connect marketing investments to business outcomes.www.alightanalytics.com