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For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions.

Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward.

Products & Services

  • Technology Governance - Validate the deployment and accuracy of analytics and marketing technologies.
  • Privacy Compliance - Ensure compliance to digital privacy standards and government regulations for customer data.
  • Experience Validation - Ensure optimal user experience across all digital channels.
  • Campaign Performance - Standardize and automate campaign tracking and marketing measurement across the entire customer journey.

Industries Served

  • All

Clients Include

  • Disney Parks and Resorts
  • Adobe
  • Comcast
  • Mastercard
  • NFL
  • Ford
  • Darden Restaurants
  • OptumRx
  • Texas Instruments
  • Neiman Marcus
ObservePoint | Quartz Events Quartz Events

Quartz Events is the fastest growing producer of invitation-only, executive summits in North America. We help leaders get things done.

Quartz Events is now Quartz Network!

Exciting news! All of our executive tools and services are now available under one roof. Quartz Network now includes Quartz Events, our industry-leading executive summits, Quartz Education, our on-demand peer-led content, and Quartz Network Solutions, our streamlined B2B solution-finding platform.