Please join the Vice President of Program Marketing for HBO as he discusses how HBO is engaging consumers and the way experiential marketing will evolve over the coming months.

Learn how theory and application of iconic concepts can be combined to create outstanding teams which drive better outcomes. Pulling from some of the classic concepts of leadership and marketing, high performing teams are created to achieve extraordinary results from the practical application of these concepts. Includes specific steps for marketing leaders to take to create an experience that will benefit their teams, organization, and themselves.

Engaging with customers meaningfully and creating the right offers will get you sales but delight buyers and you may just cinch a customer for life. In this session, we’ll walk through how making data-driven decisions and engagement will boost sales, but complementing your hard data with soft data insights will create game changing market impact. Join Carol Carpenter, CMO of VMware, to learn strategies to appeal to customers’ three reasons for making decisions: engagement, relevancy and delight.

Please join the Director, Head of Customer Marketing & VP, Head of Manufacturing Industry at Fujitsu Americas, Inc. as they discuss their customer experience successes from both a marketing & sales angle.

Live Nation Special Events shares their digital road map for how their brand marketers adopt omnichannel marketing tactics to ensure their campaigns are engaging the right audience for increased sales and lead generation.

Listening closely to your customers and understanding their journey as they interact with your products, solutions and teams are sure-fire ways to enhance your overall marketing. Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies, will talk about how digging into the insights that your customers share with you – good or bad – can lead to marketing breakthroughs. Jeff will talk about the importance of stepping up how you listen to your customers and adding to traditional marketing methods so you can gain more actionable insights

When the headlines trumpet the arrival of new degrees and dimensions of crisis on a nearly daily basis, corporate brands are constantly at risk. How do you prepare to protect your company's reputation and promote your stance when you can't predict public perception on any given issue? Join Communications experts Alyssa Gilmore, Global Head of Communications for Bloomberg Financial Products, and Dan Simon, CEO at Vested and author of The Money Hackers, as they break down this climate's challenges and opportunities and explain why Corporate Communications will never be the same.

During a global pandemic, now more than ever is it important to have effective marketing strategies and messages that resonate with your customers. We will discuss how GreenPath listened to customer needs and responded with our messages, products and marketing strategies, amidst the COVID-19 pandemic. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly. We will highlight channels and tactics that are successful in reaching target audiences during times of uncertainty and provide you with key takeaways to recharge your marketing, achieve results with customers and enhance team collaboration and productivity, all while working from the new normal of home.

During a global pandemic, now more than ever is it important to have effective digital marketing strategies and messages that resonate with your customers. We will discuss how to approach digital visibility, the needed consistency of branding, and how to use social media for best results. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly while ensuring you are discoverable on a digital landscape. In addition, we will highlight internal branding, tips to get other departments excited about the role marketing plays.

Please join the Director of Marketing at Mars Petcare as she discusses the importance of a one demand approach for marketers and the success of collaborating with Sales teams.

Please join the Marketing Director of Activation & Engagement at Charles Schwab as he discusses how to "stay human" through the digital transformation within marketing and how professionals can thrive in this new environment.

If marketing and sales are both so essential to organizations of all sizes, why are they so often at odds with one another? Watch Kloeckner Metals’ Head of Marketing, Steven Nghe, and Marketing Communications Manager, Natalie Spira, talk about their experiences aligning marketing with sales at startups, SMBs, and enterprise organizations. They will share tips on how to capitalize on the pros and mitigate the cons at each stage of business growth on the path to creating successful partnerships.

We have to evolve as marketers to meet the needs of our ever-changing consumers. More so than ever, what was efficient in driving growth last year may not be efficient this year, or next year. In this presentation, we will cover the balance of constant experimentation, knowing when to trust art and not only science, and how to think outside the traditional marketing tactics to drive growth.

This presentation describes the journey that our Dr. Comfort business took during COVID-19, starting with over 70% decline in revenue to growing the buisness by taking market share within 6 months. This journey is described in 5 stages and highlights the actions we took in each stage to reach where we are today.

Please join the Former Vice President of Marketing & Branding for McGraw-Hill Education as she discusses recent trends and immediate areas that CMOs & marketing leaders should focus on due to the shifts that have surfaced in 2020.

The impact of brand campaigns on business growth has traditionally been really hard to measure. To make matters worse, developing new brand campaign creative seems to be a task only a few creative geniuses possess. It doesn’t have to be that way. In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance versus competitors.