During this session, we hear how Lloyds CMO, Jo Scott, has worked her way through various cultural scandals that have shaken Lloyds’ internal teams to the core. She explains the importance of leaning into issues, as opposed to avoiding them, in order to have uncomfortable conversations that lead to real, pioneering change.

The world of events has changed forever, that much is obvious. However, what isn’t always so obvious is what the new future of events will look like for organisations wanting to begin engaging with their audiences. As the Virtual Conference Business Development Manager at ON24, Andy Johnston is one of the few with the experience and expertise which grants him a uniquely insightful perspective.

During this session, Andy will share his invaluable thoughts around how events have changed over the last 16 months, from reacting to the new challenges brought about by COVID-19, to how organisations are enhancing their traditionally physical events with industry leading hybrid technology. In a world full of uncertainty, hearing from an expert such as Andy can provide an essential steer on how to keep your events as a success.

• A discussion around how events have changed over the last 16 months
• Guidance around how to react to the new challenges brought about by COVID-19
• A look into how organisations are enhancing their traditional physical events and leveraging leading hybrid technology

Head of Marketing at Tata Communications shares his insight on the necessity of AI & machine learning for securing the future of our industry as somewhat of an art, as well as how AI can combine both data and creative to ensure ultimate reach, conversion & ROI.

With 4.7 billion people online and 4.1 billion people on social media: Anyone in the world can create their own dance party. Join Grad Conn for this session to understand why mass one-to-one marketing and advertising is becoming a reality. Discover how organisations can start dance parties by leveraging a mass-one-to-one approach; engaging customers and prospective customers in a personalised, engaging and conversational way. Grad shares examples of “dance parties” to inspire you to create your own.

The pandemic has caused the sales and marketing roles to re-align and work closer together than ever before. This session explores how to scale globally, during a period of hypergrowth.

The Covid-19 pandemic has accelerated e-commerce progression globally, which is why it’s important to consider not just where we are now but also the future of e-commerce. Will this growth continue? What is the future of the physical store? What omni-channel strategies are most effective? How to manage cluster segmentation and targeting diversity cross-channel for a broad audience? These questions will all be considered and debated in this session.

Key Takeaways:

• Acceleration of E-Commerce
• Future of the ‘physical store’
• Omni-channel strategies
• Cluster segmentation & targeting diversity across 50+ audience

The customer journey does not stop once a purchase has been made online, but is your post-purchase experience matching up and how can this be improved? With e-commerce accelerating rapidly, customers are increasingly caring more about their experience after purchase online and this session will focus on best practice and sharing lessons learnt.

• Customers increasingly care about their experience after purchase online
• Simple communication tools
• Best practice in keeping customers informed post purchase

With the ‘new normal’ in working practices being a hybrid approach for many, this session will discuss best practice in informing and engaging team members at home and in the office simultaneously. As well as how to engage all personality types in a hybrid or remote working model and a look at technology preferences for marketing leaders.

• Best practice in internal communication tools and strategies
• Managing team members across different workplaces
• Including all personality types
• Technology supporting hybrid models

Emails, messages, app pings, mobile notifications. Today’s marketers face more distractions than ever. This overwhelming noise disrupts focus, breaks flow, and leads to burnout. At the same time, in an era of distributed, (remote and hybrid) work, ensuring teams are connected is essential.

So, how do we build meaningful connections without adding to information overload? In this session, Jessica Gilmartin identifies blocks to our focus and flow, and shares her strategies, as an international marketing leader, for building stronger, better connected and more engaged teams

With increasing companies committing to become ‘carbon-negative’ and ‘net-zero’ this session will discuss what this truly means and how we can reduce greenwashing. Looking at why it is important to set realistic achievable goals to deliver transformation change and how this can be achieved.

• What it truly means to be net-zero?
• Setting realistic achievable goals to deliver transformational change
• Looking beyond net-zero – to being carbon negative

Raise your hand if you have been involved in a rocky sales and marketing relationship. If your hand is up, this session was designed for you. The reality is while these two teams need each other to drive business results, they often don’t experience marital bliss because of competing priorities, misalignments, and operational gaps. Let’s fix that! Marriage counsellors (joking), Beth and Eric, will give their personal take on how these two teams can move together as one and drive unified business results.

• Creating visibility into your common (and separate) goals
• Communicating with your organization as a joint “department”
• Actionable steps to align your marketing and sales teams

During this session, we hear all about the importance of building a loyal community, to build a successful brand. SNUG have long combined the use of social media, UGC & PR channels, to experience exponential growth over the last few years. Having created the brand that they originally set out to create, we now look at what opportunities to evolve further the future has in store for them.

Channel 4 consistently sets the agenda in terms of diversity and inclusion, something they achieve by taking bold creative risks. Their ‘Superhumans’ Paralympics campaign is one of the most awarded advertising campaigns of all time. Eoin’s here to talk about the latest instalment. More broadly he will discuss how insight, understanding and humour can help us all connect with underrepresented groups.

• Just because you’re talking about something seriously doesn’t mean you have to take yourself seriously
• Taking bold creative risks
• Setting the agenda for diversity and inclusion
• Using insight, understanding and humour to connect with underrepresented groups

Jack gives a presentation on necessity of AI in marketing, as well as the numerous opportunities and challenges that it creates.

Learn about the direct effects of digital transformation on industry, as well as what role Covid-19 has had, in contributing to these developments. As well as assessing the last two years, Benedicte will give critical insight into what the future looks like for both marketing function and the dynamic between B2B and B2C.

The workforce has changed, in many ways, beyond recognition. Here, we learn about the critical role of technology in connecting our people and our world, not just over the last 18 months, but looking forward into 2022 and beyond.

Started in 1935, No7 has adapted time and time again to external challenges that it has faced, and most importantly, it has continued to thrive despite these difficulties. Here, we learn how that has been possible, as well as what we can expect next from the brand.

This session will consider the importance of diversity and inclusion within brand and marketing campaigns, and how taking a proactive, rather than reactive, approach will help organisations stand out from competitors. We’ll also examine how messaging can be improved to be more inclusive, with examples of case studies that show the right and wrong way to go about doing it.

• Why diversity and inclusion are important to Brands
• Brand image proactivity vs reactivity
• Making messaging more inclusive
• Case studies – the good and the bad

In this session, we learn about both the challenges and opportunities for marketers, in the some of the fastest growing, largest corporations in the world.

For over 3 decades, IBM has helped develop and deliver innovative & engaging digital fan experiences for Wimbledon. After a year’s absence, on June 28th live tennis returned to SW19 for the 2021 Championships.

As a trusted delivery partner since 1990, IBM’s role is to support the AELTC in their “pursuit of greatness” and to be essential in fulfilling their mission to be the “best tennis tournament in the world by some distance on all measures”.

With reduced capacity on-site because of the on-going pandemic situation, digital engagement with fans became more important than ever this year. Hear how IBM works closely with the AELTC to push the boundaries of innovation and constantly improve and advance fan engagement wherever in the world they are watching the tournament.

• By delivering added insight to your audience, you can create not just context, but a connection.
• Creating a meaningful connection with your audience can turn them from a simple consumer of your product to being a true advocate.
• Advocates will help you take your brand out to the world in the most authentic way possible.

Yael shares her insight on why AI and machinery should always be chosen over humans, to implement marketing capabilities. We hear about the few challenges of AI, but how the benefits far outweigh the risks.

Direct Line Group adopted a “full fat” agile operating model across its head office in H2 2020 whilst also navigating through the challenges of remote working. That double whammy created challenges and opportunities in equal measure. This session will explore why and how DLG moved to agile and what the learnings have been.

• Agile can provide new stimulus and momentum – but it’s never done!
• The transformation has to be led from the very top of the organisation
• Mindsets are more important than methodology in terms of what makes it all work

With the ‘new normal’ in working practices being a hybrid approach for many, this session will discuss best practice in informing and engaging team members at home and in the office simultaneously. As well as how to engage all personality types in a hybrid or remote working model and a look at technology preferences for marketing leaders.

• Best practice in internal communication tools and strategies
• Managing team members across different workplaces
• Including all personality types
• Technology supporting hybrid models

During this session, we will hear about how using data and analytics to predict the future can secure your business from all angles. From using technology to understand and predict the rise and fall of markets, all the way to pre-empting consumer behavioural patterns and legacy culture. Through digital, then, SInem argues that businesses can now readily and successfully execute ideas, that previously could not.

Arcadis shouts loudly that environmental sustainability is not possible without the collaboration of ALL people, regardless of sexuality, religion, race, disability, age and gender. This core belief is central the Arcadis’ marketing campaigns. During this session we will hear from Anusha why diversity and inclusion is a main driver for corporate success.

The holy grail of PR is the only way to describe this session. Tune in for Julia’s presentation on how to build, strengthen and sustain your brand.

The covid pandemic has had an undeniable impact on talent, and this session will consider how marketing leaders can attract and retain top talent. The panel will discuss changing behaviours in candidates post pandemic and how to manage different expectations between generations. As well as hearing how marketing leaders from different sized companies are managing this challenge and what learnings can be shared.

• Understanding changing behaviours of candidates
• Managing differing expectations between generations
• As workplace changes, what impact will this have on retaining talent?
• Discussing how different sized companies are managing this challenge

In this sessions, we hear from wine in a can, NICE, Co-Founder and CEO on how to create maximum impact using minumum budget. From major collaborations with fashion royalty brand NASTYGAL to the current takeover of the London Underground, this is how you grow a brand from the ground up.

In this session, we learn about the platform launched by Boots to engage young shoppers and help them to rethink of the retailer as a beauty destination.  The platform came from the insight that Gen Z consumers tend to see themselves as being on a path of self-discovery, and at the same time, tend to be distrustful of overt marketing campaigns. The scheme offered incremental benefits that resonated with the target market- for example exclusive offers, free samples designed to tap into the ‘fear of missing out’ or ‘FOMO’ sensibilities of these younger shoppers.

Arguably the importance of brand image is at an all-time high, with competition growing rapidly and consumers exposure to new brands increasing with social media. With this in mind, building a strong brand image and communicating this with your consumers should be a key element of your marketing strategy. This session will also cover best practice in aligning external and internal brand values and how to tailor brand messaging.

• Benefits of building a strong brand
• Aligning external and internal brand values
• Tailoring brand messaging

The gap in thought leadership around the importance of Human Centred Design and Agile Development is the cornerstone for successful Marketing Operations. Here, we learn about “MarketingOps” – the activities necessary to implement a strategy – that require technical or specialist knowledge and depend upon really well thought through design principles. This is one of the key philosophies that’s been implemented at LSDM which has delivered 6x growth in 18 months as they were able to deliver a better educational experience to students restricted from on-campus programmes

With the world opening up, and cases fluctuating globally, this session will consider how to manage the unknown. As well as preparing for future crises and how to future proof your business and marketing team.

• Managing fluctuating cases globally
• Preparing for future crises
• Future proofing your business and marketing team

Here, we learn how Beavertown, a beer brand that made ** % of its’ profits from in-pub and bar purchases before lockdown, grew exponentially through the pandemic- which ultimately led to Heineken buying a minority, 40 million Euro share in the company.

In this interview, Shira Feuer will be sharing how Trinny London utilised their marketing strategy to strengthen brand image and how this was achieved by a start-up which is growing rapidly.

• Benefits of building a strong brand
• Aligning external and internal brand values
• Tailoring brand messaging

This session explores a range of important topics, such as diversity on social media, internal initiatives and strategies to ensure workplace equality, open communication, and working together as an industry- not just individual entities.