The world of events has changed forever, that much is obvious. However, what isn’t always so obvious is what the new future of events will look like for organisations wanting to begin engaging with their audiences. As the Virtual Conference Business Development Manager at ON24, Andy Johnston is one of the few with the experience and expertise which grants him a uniquely insightful perspective.

During this session, Andy will share his invaluable thoughts around how events have changed over the last 16 months, from reacting to the new challenges brought about by COVID-19, to how organisations are enhancing their traditionally physical events with industry leading hybrid technology. In a world full of uncertainty, hearing from an expert such as Andy can provide an essential steer on how to keep your events as a success.

• A discussion around how events have changed over the last 16 months
• Guidance around how to react to the new challenges brought about by COVID-19
• A look into how organisations are enhancing their traditional physical events and leveraging leading hybrid technology

This session will consider the importance of diversity and inclusion within brand and marketing campaigns, and how taking a proactive, rather than reactive, approach will help organisations stand out from competitors. We’ll also examine how messaging can be improved to be more inclusive, with examples of case studies that show the right and wrong way to go about doing it.

• Why diversity and inclusion are important to Brands
• Brand image proactivity vs reactivity
• Making messaging more inclusive
• Case studies – the good and the bad

Traditionally with very different marketing strategies, in 2021, B2C and B2B marketing leaders may have more to learn from one another than first expected. This panel of B2B and B2C marketing leaders will share their experiences and what can be learnt across these sectors. Discussing the importance of creativity via digital channels, as well as why both should be focusing on outcome and not just output.

• What can be learnt from across these sectors?
• Importance of creativity via digital channels
• Focusing on the outcome not output

The customer journey does not stop once a purchase has been made online, but is your post-purchase experience matching up and how can this be improved? With e-commerce accelerating rapidly, customers are increasingly caring more about their experience after purchase online and this session will focus on best practice and sharing lessons learnt.

• Customers increasingly care about their experience after purchase online
• Simple communication tools
• Best practice in keeping customers informed post purchase

This session explores a range of important topics, such as diversity on social media, internal initiatives and strategies to ensure workplace equality, open communication, and working together as an industry- not just individual entities.

With the world opening up, and cases fluctuating globally, this session will consider how to manage the unknown. As well as preparing for future crises and how to future proof your business and marketing team.

• Managing fluctuating cases globally
• Preparing for future crises
• Future proofing your business and marketing team

Emails, messages, app pings, mobile notifications. Today’s marketers face more distractions than ever. This overwhelming noise disrupts focus, breaks flow, and leads to burnout. At the same time, in an era of distributed, (remote and hybrid) work, ensuring teams are connected is essential.

So, how do we build meaningful connections without adding to information overload? In this session, Jessica Gilmartin identifies blocks to our focus and flow, and shares her strategies, as an international marketing leader, for building stronger, better connected and more engaged teams

With increasing companies committing to become ‘carbon-negative’ and ‘net-zero’ this session will discuss what this truly means and how we can reduce greenwashing. Looking at why it is important to set realistic achievable goals to deliver transformation change and how this can be achieved.

• What it truly means to be net-zero?
• Setting realistic achievable goals to deliver transformational change
• Looking beyond net-zero – to being carbon negative

Raise your hand if you have been involved in a rocky sales and marketing relationship. If your hand is up, this session was designed for you. The reality is while these two teams need each other to drive business results, they often don’t experience marital bliss because of competing priorities, misalignments, and operational gaps. Let’s fix that! Marriage counsellors (joking), Beth and Eric, will give their personal take on how these two teams can move together as one and drive unified business results.

• Creating visibility into your common (and separate) goals
• Communicating with your organization as a joint “department”
• Actionable steps to align your marketing and sales teams

During this session, we hear all about the importance of building a loyal community, to build a successful brand. SNUG have long combined the use of social media, UGC & PR channels, to experience exponential growth over the last few years. Having created the brand that they originally set out to create, we now look at what opportunities to evolve further the future has in store for them.

In this session, we learn about both the challenges and opportunities for marketers, in the some of the fastest growing, largest corporations in the world.

The pandemic has caused the sales and marketing roles to re-align and work closer together than ever before. This session explores how to scale globally, during a period of hypergrowth.

Learn about the direct effects of digital transformation on industry, as well as what role Covid-19 has had, in contributing to these developments. As well as assessing the last two years, Benedicte will give critical insight into what the future looks like for both marketing function and the dynamic between B2B and B2C.

COMING SOON!

Here, we learn how Beavertown, a beer brand that made ** % of its’ profits from in-pub and bar purchases before lockdown, grew exponentially through the pandemic- which ultimately led to Heineken buying a minority, 40 million Euro share in the company.

In this interview, Shira Feuer will be sharing how Trinny London utilised their marketing strategy to strengthen brand image and how this was achieved by a start-up which is growing rapidly.

• Benefits of building a strong brand
• Aligning external and internal brand values
• Tailoring brand messaging

With the ‘new normal’ in working practices being a hybrid approach for many, this session will discuss best practice in informing and engaging team members at home and in the office simultaneously. As well as how to engage all personality types in a hybrid or remote working model and a look at technology preferences for marketing leaders.

• Best practice in internal communication tools and strategies
• Managing team members across different workplaces
• Including all personality types
• Technology supporting hybrid models

This session will consider the importance of diversity and inclusion within brand and marketing campaigns, and how taking a proactive, rather than reactive, approach will help organisations stand out from competitors. We’ll also examine how messaging can be improved to be more inclusive, with examples of case studies that show the right and wrong way to go about doing it.

• Why diversity and inclusion are important to Brands
• Brand image proactivity vs reactivity
• Making messaging more inclusive
• Case studies – the good and the bad

Jack gives a presentation on necessity of AI in marketing, as well as the numerous opportunities and challenges that it creates.

Direct Line Group adopted a “full fat” agile operating model across its head office in H2 2020 whilst also navigating through the challenges of remote working. That double whammy created challenges and opportunities in equal measure. This session will explore why and how DLG moved to agile and what the learnings have been.

• Agile can provide new stimulus and momentum – but it’s never done!
• The transformation has to be led from the very top of the organisation
• Mindsets are more important than methodology in terms of what makes it all work

With the ‘new normal’ in working practices being a hybrid approach for many, this session will discuss best practice in informing and engaging team members at home and in the office simultaneously. As well as how to engage all personality types in a hybrid or remote working model and a look at technology preferences for marketing leaders.

• Best practice in internal communication tools and strategies
• Managing team members across different workplaces
• Including all personality types
• Technology supporting hybrid models

During this session, we will hear about how using data and analytics to predict the future can secure your business from all angles. From using technology to understand and predict the rise and fall of markets, all the way to pre-empting consumer behavioural patterns and legacy culture. Through digital, then, SInem argues that businesses can now readily and successfully execute ideas, that previously could not.

Arcadis shouts loudly that environmental sustainability is not possible without the collaboration of ALL people, regardless of sexuality, religion, race, disability, age and gender. This core belief is central the Arcadis’ marketing campaigns. During this session we will hear from Anusha why diversity and inclusion is a main driver for corporate success.

The covid pandemic has had an undeniable impact on talent, and this session will consider how marketing leaders can attract and retain top talent. The panel will discuss changing behaviours in candidates post pandemic and how to manage different expectations between generations. As well as hearing how marketing leaders from different sized companies are managing this challenge and what learnings can be shared.

• Understanding changing behaviours of candidates
• Managing differing expectations between generations
• As workplace changes, what impact will this have on retaining talent?
• Discussing how different sized companies are managing this challenge

COMING SOON!

Traditionally with very different marketing strategies, in 2021, B2C and B2B marketing leaders may have more to learn from one another than first expected. This panel of B2B and B2C marketing leaders will share their experiences and what can be learnt across these sectors. Discussing the importance of creativity via digital channels, as well as why both should be focusing on outcome and not just output.

In this session, we learn about the platform launched by Boots to engage young shoppers and help them to rethink of the retailer as a beauty destination.  The platform came from the insight that Gen Z consumers tend to see themselves as being on a path of self-discovery, and at the same time, tend to be distrustful of overt marketing campaigns. The scheme offered incremental benefits that resonated with the target market- for example exclusive offers, free samples designed to tap into the ‘fear of missing out’ or ‘FOMO’ sensibilities of these younger shoppers.

Arguably the importance of brand image is at an all-time high, with competition growing rapidly and consumers exposure to new brands increasing with social media. With this in mind, building a strong brand image and communicating this with your consumers should be a key element of your marketing strategy. This session will also cover best practice in aligning external and internal brand values and how to tailor brand messaging.

• Benefits of building a strong brand
• Aligning external and internal brand values
• Tailoring brand messaging

The workforce has changed, in many ways, beyond recognition. Here, we learn about the critical role of technology in connecting our people and our world, not just over the last 18 months, but looking forward into 2022 and beyond.

The gap in thought leadership around the importance of Human Centred Design and Agile Development is the cornerstone for successful Marketing Operations. Here, we learn about “MarketingOps” – the activities necessary to implement a strategy – that require technical or specialist knowledge and depend upon really well thought through design principles. This is one of the key philosophies that’s been implemented at LSDM which has delivered 6x growth in 18 months as they were able to deliver a better educational experience to students restricted from on-campus programmes

This session takes a look at just how outdated current methods of customer engagement really are, and what we can do to ready the sales funnel for the future.

Data has huge potential and advantages; however, it can often be overlooked and underutilised. The challenge is understanding how best to take advantage of data and utilize it to deliver great customer experiences. Additionally, as marketing channels grow, data collection also grows, and it is vital to ensure all areas of data are made use of.

• Taking advantage of data
• How data can be utilised to deliver great experiences
• Data collection across channels