Please join the Chief Marketing Officer of SoftServe Inc. as she highlights the importance of a performance strategy and guiding your team through the day-to-day.

The COVID-19 pandemic caused global social and economic shutdowns that will impact everyone for years to come. During this crisis, organizations have to be lead through the chaos and uncertainty with clear & impactful messaging to positively influence their audiences. As a nonprofit, the Y pivoted from its normal health and wellness to primarily focusing on serving the community. Communications, messaging and 12 Rules for Success in Crisis Communications helped change people’s perception as well as increase support and contributions. See the YMCA of Metropolitan Dallas’s response and how it helped galvanized communities

Engaging with customers meaningfully and creating the right offers will get you sales but delight buyers and you may just cinch a customer for life. In this session, we’ll walk through how making data-driven decisions and engagement will boost sales, but complementing your hard data with soft data insights will create game changing market impact. Join Carol Carpenter, CMO of VMware, to learn strategies to appeal to customers’ three reasons for making decisions: engagement, relevancy and delight.

During a global pandemic, now more than ever is it important to have effective digital marketing strategies and messages that resonate with your customers. We will discuss how to approach digital visibility, the needed consistency of branding, and how to use social media for best results. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly while ensuring you are discoverable on a digital landscape. In addition, we will highlight internal branding, tips to get other departments excited about the role marketing plays.

We are constantly re-inventing ourselves to stay relevant in the experience economy era. Providing a memorable service experience in a consistent way is already a challenge by itself. Imagine when we all get pushed away from our traditional business model, and have to re-invent ourselves along the fight! In order to truly understand our customer needs, as well as quickly learn and adapt from a fast-paced change on behaviors, we have been challenged to revisit our policies, processes, technology and people. In the trucking business, our fontline people play a critical role, keeping the trucks rolling, our lifeblood along the supply chain in America. Join me to learn how Mack & Volvo Trucks are excelling on customer experience and driving customer loyalty during this challenging times.

Many companies feel they are losing customers to the digital/ecomm space. The reason is often for convenience and price. But, what the digital space cannot implement and execute is the customer experience and service levels that many legacy businesses have been built on. How should companies use these competitive advantages to stay relevant in the digital revolution?

Please join the Vice President of Digital Marketing and Customer Loyalty for Varsity Spirit as she discusses how digital marketing can have a great impact for internal & external partners when approached with strategy.

The evolution of customer buying behavior, even more so now with COVID-19, from a “Me decision-making” mentality to “We decision-making” mentality, where star ratings from hundreds, if not thousands, of other consumers that have absolutely zero connection with a buyer, are influencing the buying decision in ways that go deeper than just the stars.

From the new book, “The Death of Content as King: How a Data Democracy has Revolutionized Marketing”, the marketing industry is experiencing a once in a century paradigm shift towards data as the era of content marketing has come to an end. Marketers, communicators, and advertisers have found their content strategies of yesteryear fail as search engine optimization and organic social media reach have been cut off by major platforms where the majority of advertising dollars are now spent. The data powered revolution requires new frameworks models and a modern consumer journey. With this foundation, the founding fathers and mothers of their organization’s data democracy will benefit from this new unlimited wealth of knowledge.

Please join the Vice President of Marketing for Poly as she discusses challenges marketers are facing in a COVID-19 landscape and how to market with empathy.

The combination of major media companies choosing to launch new streaming platforms that do not accept advertising, combined with the acceleration of a shift away from traditional broadcast and cable during Covid has left marketers with fewer and fewer opportunities to connect with audiences. This reality is so stark that major advertisers have officially declared they will no longer participate in any sort of upfront process. Brands and their media agencies are ill equipped to navigate this new world lacking the relationships, experience and expertise of collaborating with streaming platforms and their prolific creators. In this session we’ll discuss the state of this challenge and share a roadmap to the opportunity.

Listening closely to your customers and understanding their journey as they interact with your products, solutions and teams are sure-fire ways to enhance your overall marketing. Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies, will talk about how digging into the insights that your customers share with you – good or bad – can lead to marketing breakthroughs. Jeff will talk about the importance of stepping up how you listen to your customers and adding to traditional marketing methods so you can gain more actionable insights

The COVID-19 pandemic has upended so many aspects of our lives: work, family, school, shopping, travel; it’s almost hard to fathom how much has changed and how much it has changed. But even in this sea of uncertainty, there are insights we can glean and actions we can take to resist the inertia and move forward. This presentation takes a practical look at leading teams to adapt to ambiguity around business activities – both internal and external – based on information that is actionable to ensure we are making progress, even if we aren’t sure what the final destination looks like.

Please join the Former Vice President of Marketing & Branding for McGraw-Hill Education as she discusses recent trends and immediate areas that CMOs & marketing leaders should focus on due to the shifts that have surfaced in 2020.

The impact of brand campaigns on business growth has traditionally been really hard to measure. To make matters worse, developing new brand campaign creative seems to be a task only a few creative geniuses possess. It doesn’t have to be that way. In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance versus competitors.

In this session, attendees will get a deep dive on how to use social and media analytics to identify white space in market. They will also get actionable insights on how to execute data-informed content programs across paid, earned, shared and owned media channels.