Please join the Chief Operating Officer and Corporate Practice Chair for Edelman U.S. as he discusses how communications professionals are moving from functional to strategic partners – a shift that has been accelerated due to the pandemic and the increasing importance placed on employee engagement and messaging on social issues.

Please join the VP of North America, Global Business Group for Facebook as she highlights ways to leverage tech to build new relationships and adapt for whatever the future may hold.

Like most businesses, the United States Postal Service was hit hard with the pandemic and the economy’s impact. But a new vision allowed the agency to pivot the operations and services to better deliver on what businesses need.

As a field marketer, you serve as the chief liaison and advocate of field sales, acting as a conduit to the marketing organization, and as a result, are primarily responsible for the development of opportunities and acceleration of pipeline to closure. While field marketing strategies may vary between companies, there are a number of common challenges that all field marketers face. From the constant balancing act between sales demands and marketing strategies, to managing limited bandwidth and budgets, there’s no shortage of obstacles that stand in the way of you hitting your pipeline goal. And yet, many field marketers have found success through thoughtful innovation — especially over the last year and a half.

Google did it again. They rolled out the Core Web Vitals algorithm update, but this time the search giant gave us fair warning. Which only means one thing: it’s a big update and can really hurt your SEO results. But fear not, because this session will teach you what Core Web Vitals really is, a free and easy way to evaluate your site, how to fix the bugs, and how to use the update to your advantage. Join SEO expert Seth Nickerson and marketing pro Chad Rose for a fun, informative session with tips you can implement right away.

Introduced in 2018, Hydrow arrived to an already crowded connected fitness category – with several established leaders – that has continued to expand at exponential rates, making the case for brand loyalty an uphill battle. Hydrow’s core marketing strategy complements the brands’ mission – to make the sport of rowing more accessible to everyone – and has contributed to an unprecedented disruption of the category. By prioritizing the voice of the consumer, differentiation of experience, community building and meaningful impact, Hydrow successfully engages new and existing customers and builds on a new type of brand loyalty.

Join us for an exclusive panel discussion that will discuss ways Marketing & Sales executives can come together to lead their teams that create value and purpose within an organization.

Marketing teams are tasked with an ever increasing challenge to engage audiences, customers and prospects with experiences across a number of platforms — often with fixed or fewer resources. What are ways a CMO or any leader can meet this challenge? This conversation will explore elements underlying the highest performing teams and look at how a focus on mental fitness and operations can create time and space for Marketing Teams to succeed.

Over 75% of marketers surveyed last fall reported a higher return-on-investment (ROI) from account-based marketing (ABM) than any other marketing effort. Numbers don’t lie so it’s no wonder everyone is running to implement an account-based strategy. Whether you are just starting out or want to scale to the next level of success, an account-based strategy can feel like this impossibly huge task, but it doesn’t have to be. The good news is that you can take things one step at a time. Join Tenessa Lochner, Director Enterprise Marketing & ABX at Demandbase, as she introduces a phased approach to Account-based Experience so that you and your team can ramp up your GTM to drive growth and opportunity for your business. In this webinar you’ll learn: a tried-and-tested phased approach for success, how to personalize interactions at every step of the way, and real-life examples that you can put into practice ASAP.

When we put people first, we shift the way we solve problems. From adjusting business practices during a global pandemic to addressing evolving brand safety challenges, marketers can create sustainable, impactful business results by first focusing on fulfilling people’s needs. Learn how your brand can do this with three easy steps, and how Twitter uses this framework to make their platform safer for people and brands.

Join us for an Executive Interview with Gus Blanchard, the Chief Marketing Officer at ADP. He will focus on his journey as a sales leader who moved into the CMO role and how that informs his approach. He will also address the changing landscape for marketing and sales, as well as the importance of alignment between the two functions.

Voice has revolutionized consumer behavior, from how consumers conduct search queries (56% use voice assistants on their smartphone), to how they interact with brands at home (35% own a smart speaker), to the emerging voice-commerce space (60% of voice assistant users have bought something through voice). The landscape however is fragmented with different market segments, multiple platform options such as Amazon vs. Google Home vs. Proprietary options and combinations thereof. This presentation will provide an overview of the voice landscape, strategic and branding considerations (tone, personality), where voice commerce works and doesn’t, and voice analytics.

The Sales and Marketing divide has shifted. Today Account-Based Marketing is an essential tool in the marketer’s tool belt—and for good reason. With ABM, both Sales and Marketing share a single truth: target accounts. ABM demands tight team alignment and drives better cohesion than MQLs ever did.

But strategic alignment fails without proper execution. When Marketing and Sales teams can’t effectively and persistently execute personalized outreach at scale, opportunities are lost and ABM fails.

Join Sonny Dasgupta (Sr. Director, Product Marketing at Conversica) as he discusses how Conversational AI supercharges ABM by automating personalized outreach, delivering iconic customer experiences, and ultimately accelerating revenue opportunities.

Client engagement continues to evolve as savvy current and soon-to-be clients engage with any online presence: a personalized experience is wanted and expected. How can we intelligently acknowledge unique needs and guide users towards the end goal, all while building trust through transparency

As we contemplate the future of work, the consensus is hybrid work is here to stay. As the world transitions to the new era of hybrid work, companies big and small have an incredible opportunity to create seamless experiences for their teams where everyone has an equal seat at the table whether they work in the office, at home, or anywhere in between.

There are three billion digital workers on the planet today. A billion of them are knowledge workers and two billion are front-line workers. How can we ensure we put people’s experiences first, so they ALL can participate equally in the global economy… regardless of geography, language preference, personality type, socio-economic level or technical proficiency?

The customer journey is a tool near and dear to a marketer’s heart. As marketers we agonize over every detail to create an elaborate tool that supports our daily needs. It is clear to the marketing team the need of having an elaborate view of the customer journey. But does HR see the benefit? How about operations? In many organizations a marketing team will share the customer journey with the other customer facing teams for inclusion and it ends there. By moving the customer journey out of marketing speak and into the entire organization there are additional benefits for other teams around the company.

Please join Jason Rose, Chief Marketing Officer at Pure Storage for an Executive Interview where he will touch upon the role of technology in marketing today, digital strategies looking towards the future, cross-functional alignment among teams, and trends to keep your eye on for 2022.

Please join the Head of Marketing, Growth, Innovation & E-commerce – International for The Hershey Chocolate Company as she discusses new consumer trends from a global lens.

Puratos US shares how a 100-year-old company underwent a B2B digital transformation in a few short months to build new revenue streams, improve the customer experience, and deliver best-in-class campaigns to stand out in a post-pandemic world.

Please join the VP of Brand Marketing for Pepsi Co. (Frito Lay) as she discusses maintaining & building strong brand engagment across varying consumer bases.

The COVID-19 pandemic impact has been one of the most interesting social, economic, and consumption experiments happening in real time with billions of people overnight changing pretty much everything about their habits. It has already impacted customer behaviors significantly through at least the near-term future. In normal times, customer experience is about making customers happy—with the result that they are more loyal, use products more, and cost less to serve. In the context of COVID-19, superior customer experience means clarity and transparency, support for digital tools with which many customers are still unfamiliar, and providing new products and services for customers in distress. This session will enable delegates to purposefully attract, meaningfully retain, and thoughtfully serve customers by advancing market segmentation.