Please join the Chief Operating Officer for Edelman as he highlights how communication within an organization has changed due to COVID-19 & the importance of adapting communication structures.

Please join the VP of Marketing at Google Workspace he discusses how COVID-19 has impacted the marketing industry, what’s here to stay, and how Google marketers found new ways to think, storytell, & grow to help the world navigate new ways of working and living.

Please join the VP of North America, Global Business Group for Facebook as she highlights ways to leverage tech to build new relationships and adapt for whatever the future may hold.

As a field marketer, you serve as the chief liaison and advocate of field sales, acting as a conduit to the marketing organization, and as a result, are primarily responsible for the development of opportunities and acceleration of pipeline to closure. While field marketing strategies may vary between companies, there are a number of common challenges that all field marketers face. From the constant balancing act between sales demands and marketing strategies, to managing limited bandwidth and budgets, there’s no shortage of obstacles that stand in the way of you hitting your pipeline goal. And yet, many field marketers have found success through thoughtful innovation — especially over the last year and a half.

Join us for an exclusive panel discussion that will discuss ways Marketing & Sales executives can come together to lead their teams that create value and purpose within an organization.

The customer journey is a tool near and dear to a marketer’s heart. As marketers we agonize over every detail to create an elaborate tool that supports our daily needs. It is clear to the marketing team the need of having an elaborate view of the customer journey. But does HR see the benefit? How about operations? In many organizations a marketing team will share the customer journey with the other customer facing teams for inclusion and it ends there. By moving the customer journey out of marketing speak and into the entire organization there are additional benefits for other teams around the company.

The COVID-19 pandemic impact has been one of the most interesting social, economic, and consumption experiments happening in real time with billions of people overnight changing pretty much everything about their habits. It has already impacted customer behaviors significantly through at least the near-term future. In normal times, customer experience is about making customers happy—with the result that they are more loyal, use products more, and cost less to serve. In the context of COVID-19, superior customer experience means clarity and transparency, support for digital tools with which many customers are still unfamiliar, and providing new products and services for customers in distress. This session will enable delegates to purposefully attract, meaningfully retain, and thoughtfully serve customers by advancing market segmentation.

Please join the Head of Marketing, Growth, Innovation & E-commerce – International for The Hershey Chocolate Company as she discusses new consumer trends from a global lens.

“Voice has revolutionized consumer behavior, from how consumers conduct search queries (56% use voice assistants on their smartphone), to how they interact with brands at home (35% own a smart speaker), to the emerging voice-commerce space (60% of voice assistant users have bought something through voice). The landscape however is fragmented with different market segments, multiple platform options such as Amazon Skills vs. Google Home Actions vs Proprietary options and combinations thereof. This presentation will provide an overview of the voice landscape, strategic and branding considerations (tone, personality), where voice commerce works and doesn’t, and voice analytics.”