Please join the VP of Global Customer Experience & the VP of Global Sales for Kimberly-Clark Corporations as they discuss the importance of department unity when driving successful customer experiences.

By necessity, all brands quickly adapted their branding and marketing initiatives to the COVID-19 crisis. At State Farm, we developed our COVID-19 Brand Response by staying true to our business strategy while docking into our almost-100 year approach to catastrophes. Our marketing approach built upon our weather/CAT marketing framework of Preparedness, Response and Recovery helped steer our engagements over the course of the year.

Please join the Vice President of Portfolio Integrated Marketing & Partnerships at Discovery as she discusses the benefits of working with partners from a place of empathy and how taking a keen interest in their overall needs allows for meaningful & trusted partnerships.

Driving alignment between sales and marketing has never been more critical or challenging. When the two teams collaborate effectively, marketing will see improved ROI from their campaigns and greater efficiencies in their strategic priorities. But that’s often easier said than done. Hear how one marketing executive was able to bridge this familiar divide by going undercover as a sales leader. In doing so, he discovered what sales professionals really think of marketing and how to overcome the common challenges that prevent both teams from working together more efficiently.

The vantage point we gain from the evolution of space-based technology has prompted a fundamental shift in how we understand and navigate the world we live in. This has been exceptionally helpful during a global pandemic when most of us are stuck at home and can't truly see the world around us...or can we? Let's navigate new team norms that affect and drive performance in a world where we can't get on a plane or walk to the cube down the hall. We'll talk about big and small ways to drive engagement, setting new norms and operating models - are they sustainable or short lived?

Engaging with customers meaningfully and creating the right offers will get you sales but delight buyers and you may just cinch a customer for life. In this session, we’ll walk through how making data-driven decisions and engagement will boost sales, but complementing your hard data with soft data insights will create game changing market impact. Join Carol Carpenter, CMO of VMware, to learn strategies to appeal to customers’ three reasons for making decisions: engagement, relevancy and delight.

Marketing and brand leaders are often the creative minds within a company during non-crisis times and the first to respond when a crisis strikes. When it comes to company innovation, though, marketing and brand have a critical role to play in leading a company’s evolution. In this presentation, Maria Dillon Kemp, the head of marketing for Convene, which is a premium work experience company with 25+ meetings, events, and office locations across the U.S., will discuss how the company innovated out of the COVID-19 crisis. She’ll review how the company created a new product in three months, unveil the process of building a new brand architecture during that time, and explain how marketing & brand can play a lead role in company innovation while strengthening commercial strategy.

Learn how theory and application of iconic concepts can be combined to create outstanding teams which drive better outcomes. Pulling from some of the classic concepts of leadership and marketing, high performing teams are created to achieve extraordinary results from the practical application of these concepts. Includes specific steps for marketing leaders to take to create an experience that will benefit their teams, organization, and themselves.

This webinar discusses key areas to focus and prioritize in an effort to reimagine marketing as Covid 19 brings lasting changes to consumer behavior and the business landscape. We go deep into strategies and execution needed to recover and maintain the next normal, insights on the altered landscape and the significant reliance on digital, including developing new and enhancing existing capabilities to address needs and accelerate growth amidst disruption.

Please join the Marketing Director of Activation & Engagement at Charles Schwab as he discusses how to "stay human" through the digital transformation within marketing and how marketing professionals can thrive in this new environment.

During a global pandemic, now more than ever is it important to have effective marketing strategies and messages that resonate with your customers. We will discuss how GreenPath listened to customer needs and responded with our messages, products and marketing strategies, amidst the COVID-19 pandemic. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly. We will highlight channels and tactics that are successful in reaching target audiences during times of uncertainty and provide you with key takeaways to recharge your marketing, achieve results with customers and enhance team collaboration and productivity, all while working from the new normal of home.

With marketing budgets tighter than perhaps ever before, and a strong need to drive awareness in an increasingly complex marketplace, organizations must adapt their approach to building their brand. Learn how one of the world’s largest enterprise software vendors is pivoting its strategy to focus on influencers as a cost-effective approach to brand development.

Please join the Director of Marketing at Mars Petcare as she discusses the importance of a one demand approach for marketers and the success of collaborating with Sales teams.