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The Best Solution Providers
Meet One2One with the partners best suited to tackle your unique challenges.
Over 30 Speakers
Learn from the leaders driving marketing innovation in our rapidly evolving climate.
Enjoy complimentary gifts on us, simply for taking part and exploring innovation in your sector.
Using the same data-driven matching logic as our in-person events, we take the legwork out of finding new partners. Meet directly with companies vetted specifically for you to confidently tackle your challenges, within your budget and time frame. There is a minimum of 6 meetings, and no maximum.
The challenge of digital is no exotic location, no 5-star dining, and no face time. But we do have a quite brilliant system connecting you with the right people and rewarding you for it. Take all 6 solution provider meetings and we’ll thank you generously. Being a business leader is tough, especially at the moment; you’re well-deserving of an exceptional experience, no matter the limitations.
Watch it when it’s released, or later on demand. Your experience is up to you.
Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID-19 times. Gayle Troberman will discuss a range of new marketing programs that the company launched to provide companionship for listeners across the country as they lived through the daily changes brought on by the pandemic and stay at home orders. That included iHeartMedia's Can't Cancel Pride, bringing the day to life with top artists, including Melissa Etheridge and other top artist.
Engaging with customers meaningfully and creating the right offers will get you sales but delight buyers and you may just cinch a customer for life. In this session, we’ll walk through how making data-driven decisions and engagement will boost sales, but complementing your hard data with soft data insights will create game changing market impact. Join Carol Carpenter, CMO of VMware, to learn strategies to appeal to customers’ three reasons for making decisions: engagement, relevancy and delight.
During a global pandemic, now more than ever is it important to have effective digital marketing strategies and messages that resonate with your customers. We will discuss how to approach digital visibility, the needed consistency of branding, and how to use social media for best results. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly while ensuring you are discoverable on a digital landscape. In addition, we will highlight internal branding, tips to get other departments excited about the role marketing plays.
Join executives from Mars Wrigley and Bounteous as they share the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.
Please join the Vice President of Portfolio Integrated Marketing & Partnerships at Discovery as she discusses the benefits of working with partners from a place of empathy and how taking a keen interest in their overall needs allows for meaningful & trusted partnerships.
We are constantly re-inventing ourselves to stay relevant in the experience economy era. Providing a memorable service experience in a consistent way is already a challenge by itself. Imagine when we all get pushed away from our traditional business model, and have to re-invent ourselves along the fight! In order to truly understand our customer needs, as well as quickly learn and adapt from a fast-paced change on behaviors, we have been challenged to revisit our policies, processes, technology and people. In the trucking business, our frontline people play a critical role, keeping the trucks rolling, our lifeblood along the supply chain in America. Join me to learn how Mack & Volvo Trucks are excelling on customer experience and driving customer loyalty during this challenging times.
We have to evolve as marketers to meet the needs of our ever-changing consumers. More so than ever, what was efficient in driving growth last year may not be efficient this year, or next year. In this presentation, we will cover the balance of constant experimentation, knowing when to trust art and not only science, and how to think outside the traditional marketing tactics to drive growth.
The combination of major media companies choosing to launch new streaming platforms that do not accept advertising, combined with the acceleration of a shift away from traditional broadcast and cable TV during COVID-19, has left marketers with fewer and fewer opportunities to connect with audiences. This reality is so stark that major advertisers have officially declared they will no longer participate in any sort of upfront process. Brands and their media agencies are ill equipped to navigate this new world lacking the relationships, experience and expertise of collaborating with streaming platforms and their prolific creators. In this session, we'll discuss the state of this challenge and share a roadmap to the opportunity.
The COVID-19 pandemic completely upturned retail. Delivery services that were once marketed as a convenience for some turned into a necessity for many. As a result, Shipt - a same-day-delivery marketplace - rapidly scaled its business amidst a period of record-breaking demand by doubling its shopper community, expanding its customer support team, recognizing shoppers with bonus pay and adding new in-app features. In addition to operational changes, the team pivoted the way it engaged and marketed to customers by understanding the need to quickly educate and support customers and new shopper leads during a time of increased need and demand. In this presentation, Shipt CMO Harley Butler will share how Shipt altered its marketing and customer engagement strategy during a period of rapid growth.
From emails to digital experiences, online events to in-person tradeshows, your buyers now expect you to meet them where they are with timely, relevant, and personalized content. Join Integrate’s Scott Vaughan, Chief Growth Officer, and Danny McKeever, Sr. Director Marketing Operations and Technology, as we explore how CMOs can enable an omni-channel approach to break down marketing silos, connect data, tech and processes, add data intelligence, and create the transformational experiences B2B buyers are expecting.
How does marketing add value to the bottom line and get seated at the strategy table? The presentation highlights how a small marketing group, in a B2B company, transitions to account-based marketing. This presentation will go over account-based marketing (ABM), trends, revenue marketing, scoring/grading leads, segmentations, buyer personas/journeys, mapping and metrics. Intended for marketing folks that are in the process or will be converting to an ABM marketing model, specifically for small marketing teams that not only need to convert to an ABM paradigm, but also need to be the catalyst for digital transformation and education on how marketing adds value.
Please join the Marketing Director of Activation & Engagement at Charles Schwab as he discusses how to "stay human" through the digital transformation within marketing and how marketing professionals can thrive in this new environment.
Many companies feel they are losing customers to the digital/ecomm space. The reason is often for convenience and price. But, what the digital space cannot implement and execute is the customer experience and service levels that many legacy businesses have been built on. How should companies use these competitive advantages to stay relevant in the digital revolution?
Marketing and brand leaders are often the creative minds within a company during non-crisis times and the first to respond when a crisis strikes. When it comes to company innovation, though, marketing and brand have a critical role to play in leading a company’s evolution. In this presentation, Maria Dillon Kemp, the head of marketing for Convene, which is a premium work experience company with 25+ meetings, events, and office locations across the U.S., will discuss how the company innovated out of the COVID-19 crisis. She’ll review how the company created a new product in three months, unveil the process of building a new brand architecture during that time, and explain how marketing & brand can play a lead role in company innovation while strengthening commercial strategy.
From the new book, "The Death of Content as King: How a Data Democracy has Revolutionized Marketing," the marketing industry is experiencing a once in a century paradigm shift towards data as the era of content marketing has come to an end. Marketers, communicators, and advertisers have found their content strategies of yesteryear fail as search engine optimization and organic social media reach have been cut off by major platforms where the majority of advertising dollars are now spent. The data powered revolution requires new framework models and a modern consumer journey. With this foundation, the founding fathers and mothers of their organization's data democracy will benefit from this new unlimited wealth of knowledge.
This presentation describes the journey that our Dr. Comfort business took during COVID-19, starting with over 70% decline in revenue to growing the buisness by taking market share within 6 months. This journey is described in 5 stages and highlights the actions we took in each stage to reach where we are today.
CONNECT CMO is invitation-only for marketing executives. Exclusivity lets us cater to your specific challenges and keep you in the company of the leaders driving progress in your field.
We only work with the best in class. All solution providers are thoroughly vetted, and matched to you based on your specific challenges and current projects.
CONNECT CMO Virtual Summit is the digital counterpart to the invitation-only summit for marketing executives. CONNECT CMO bridges you to the information and solutions most relevant to your top priorities.
CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. Our partners are willing to cover the cost of your attendance, in order to gain access to such an exclusive audience.
Your virtual pass includes:
– All sessions and their recordings
– 6-8 one-on-one meetings with vetted solution providers, specifically matched to you
– £300-£500 in gifts upon meeting completion
Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a gift package. All meetings will take place on Zoom and all logistics are handled for you!
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all marketing functions.
Yes! But only for your One2Onemeetings. The summit sessions, however, will all be available to you on demand to watch at your leisure, anytime, any place.
There’s a lot of reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.