We’ve answered a few FAQs to get you started. Still have questions? Please don’t hesitate to reach out!
Industry Leading Solution Providers
Meet One2One with the partners best suited to tackle your unique challenges.
Over 30 Speakers
Learn from the leaders driving marketing innovation in our rapidly evolving climate.
Enjoy complimentary gifts on us, simply for taking part and exploring innovation in your sector.
Using the same data-driven matching logic as our in-person events, we take the legwork out of finding new partners. Meet directly with companies vetted specifically for you to confidently tackle your challenges, within your budget and time frame. There is a minimum of 6 meetings, and no maximum.
The challenge of digital is no exotic location, no 5-star dining, and no face time. But we do have a quite brilliant system connecting you with the right people and rewarding you for it. Take all 6 solution provider meetings and we’ll thank you generously. Being a business leader is tough, especially at the moment; you’re well-deserving of an exceptional experience, no matter the limitations.
Watch it when it’s released, or later on demand. Your experience is up to you.
The Covid-19 pandemic has accelerated e-commerce progression globally, which is why it’s important to consider not just where we are now but also the future of e-commerce. Will this growth continue? What is the future of the physical store? What omni-channel strategies are most effective? How to manage cluster segmentation and targeting diversity cross-channel for a broad audience? These questions will all be considered and debated in this session.
Acceleration of E-Commerce
Future of the ‘physical store’
Cluster segmentation & targeting diversity across 50+ audience
E-commerce has been steadily growing as connectivity improves and customers feel more secure shopping online – and as retailers create attractive consumer purchasing experiences. The events of 2020 accelerated the e-commerce journey and normalised the concept of digital shopping for many who had never explored the online universe.
Engagement with Asia’s high-net-worth shoppers and European retailers
Digital shopping trends and growth within Europe
Promoting recovery via investment in omnichannel
Top tips for optimising ecommerce with Asian tourists from a marketing perspective
With e-commerce accelerating, it is important to ensure digital marketing strategies are cohesive across all channels, to create a united customer experience and message. Focusing on digital first strategies in 2021 is key to remain competitive, this session will showcase frameworks to ensure successful digital transformation.
With so much on the go for today’s marketing teams, it can be easy to get caught in a martech status quo wasteland. Operations aren’t perfect, but a complete martech reshuffle seems out of the question, so you choose to accept it for what it is… BUT, what if there was a different path forward? This session will discuss a simplified way of looking at your martech maturity and how it can be used to help gradually build a marketing technology stack that reenergizes performance. You’ll leave with an understanding of where your martech stack stands today and actionable steps you can take to achieve martech maturity.
Marketing budgets shrunk exponentially in 2020 and with cuts still taking place, measuring return on investments is vital for 2021. This session will explore the best tools in place to ensure ROI is measured accurately as well as considering the importance of attribution models. Specifically, digital attribution models, as digital channels are being increasingly used.
Tom Goodwin explores how Silicon Valley thinking, purpose-driven branding and creative PR can work in even the most unexpected places. From novelty gifts to debt collection, Tom’s surprisingly creative approach to marketing will make you rethink your approach to growth after a year that was anything but business as usual:
The Growth Marketing mindset
Viral PR: From giant prosecco gifts to video bailiffs
Exploring the unexpected in 2021
A shoe on your foot. A car in your driveway. Nail polish on your nails. Augmented reality is making it possible to shop and explore anything from everywhere. And beyond shopping, it’s lifting our gaze from our phones to the world around us! This level of immersion is the new expectation among the enormously powerful Snapchat Generation. Understanding how to harness it now will create breakthrough brands of the future.
Explore today’s AR realities and why they represent a marketing inflection point
Demystify the Snapchat Generation
Discover the power of a “Camera Strategy” and why every business needs one
The role of the CMO is continuously evolving, however, covid-19 has had a huge impact on expectations and responsibilities. This session will explore how the role has changed over the years, define the role of a CMO in 2021 and look ahead at the expectations for 2021. Considering how the relationship between marketing and sales has developed due to the pandemic.
Diving further into the role of a marketing leader, this session aims to cover the key challenges for marketers in 2021. Peter Thomas, Global Marketing Director, Innovation at Accenture will share how he is preparing for continued disruption over the coming months and how the experience of the past year and an increasing focus on data will inform the decisions we all need to make at this time.
With many team members working remotely, a multitude of new challenges arise – team motivation being one. This session will explore best practice in motivating employees from home and how to create a positive working environment remotely. As well as considering how to avoid burnout as research has shown average working hours increase since the covid pandemic hit.
Best practice in motivating employees from home
Creating a positive work environment remotely
Why a focus on the feeling of belonging is important now more than ever
Covid-19 has had a huge impact on working practices in the UK, with remote and flexible working being the new normal, and this has in turn had an influence on company culture. Whether that be negative or positive, this session will explore the impact covid has had on the workplace, culture, and opportunities and setbacks caused.
Hybrid vs remote vs office
Rise of flexible working and self-employment
There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately.
Join Grad to hear:
2020 saw unprecedented disruption in the way we work and engage with our customers. Digital content became our primary means of communicating, reassuring, and engaging with our customers and it looks likely to remain so. As we move further into 2021, customer expectations have permanently shifted, and content is a critical factor where digital is now the primary interaction channel. Multiple studies have shown that bespoke engagement enhances customers’ online experience, optimises loyalty and grows your brand value. So how do you balance the competing needs for creating valuable content at the required volume, and how does velocity become your secret sauce? Join Sitecore’s Charles Bell where he explores how keeping customers closer with better digital experiences is driving success and how this has greatly accelerated the velocity of content creation in the race towards a digital-native culture.
Offering a personalised customer experience to many individual customers at once can be challenging and difficult to execute. However, when done well, personalisation can provide a competitive advantage and is quickly becoming an expectation from consumers. The digital revolution has had a big impact on the way consumers and businesses interact and created a whole host of ways to create exceptional personalised customer experiences.
With consumer habits changing due to the knock-on effects of covid-19, customer engagement and the ways in which we interact with consumers is evolving. This session will consider different channels of communication and how to utilise these to create successful engagement. As well as considering effective measures of engagement and looking ahead at message strategies to truly engage your customers.
The importance of really understanding your customers and how to engage them to improve retention, LTV and advocacy – particularly post Covid-19. Using examples and stories to illustrate how to improve your customer understanding and adapt and adjust your strategy to determine how to best support, retain and delight them.
This session led by THRIVE’s Chief Marketing Officer, Cassie, covers ways to fuel rapid growth whilst maintaining long-term sustainability. Cassie will share how THRIVE delivers holistic marketing experiences throughout the customer lifecycle, how to nurture the relationship between marketing and wider teams to ensure continued momentum and how to use LinkedIn to your advantage.
April 23rd 1985 was a seminal day for CX (before CX was even a phrase!) – find out what we can learn from that time and how in 2021, we could be doing better. Understanding customer satisfaction is a good place to start, but it doesn’t give you the full story, in this session Keith will take you through why this is the case. Furthermore, understanding what your customers want, need, think and feel is data that should be glued to the core of not just your CX strategy but also your business strategy.
Considering strategic tools and tactics to ensure your voice is heard, and how transparency is the perfect antidote to shifting perceptions and dealing with hostile topics. As well as leveraging transparency to drive loyalty and exploring how loyalty and trust make the perfect match. When in doubt, lean into difficult topics and be fearless by calling bullsh*t and dispelling myths. Sharing a Klarna case study.
Covid has had a huge impact on customer behaviour and lifestyles, which in turn, impacts the way in which customers interact with brands and use products. Focusing on these changes, this session will explore if they are likely to last as well as predicting buying behaviour in a post-Brexit world.
Sustainability used to be thought of only as a CSR project is now becoming an integral part of the company philosophies. A sustainable brand should integrate environmental, economic and social causes into its operations, rather than just focusing on ecological aspects as many brands do. Consumers are becoming risk-averse in spending their money, and when they do, they favour “genuinely” sustainable brands, which focus on all three aspects of a sustainable brand
Considering why building brand personality is essential. As well as divulging into branding trends for 2021 and how best to develop a unique brand personality and identity amongst growing competition.
Prior to the coronavirus pandemic, when considering entering a foreign market, travelling to the given location would be the norm. With travel restrictions disrupting the usual process, this session will consider best practice in entering new global markets remotely, the impact Brexit will have and the importance of aligning global and local marketing strategies.
To deliver on its purpose of building A Better Tomorrow™, BAT is transforming from a traditional tobacco business operating in a long-established industry, into a multi-category consumer goods company, driven by technology and science. BAT is on a journey to transform its portfolio with non-combustible New Categories, reducing the health impact of its business and using purposeful new forms of marketing to connect with adult tobacco, or nicotine consumers. In this session, Elly Criticou, BAT’s Global Vapour Category Director and Group Head of New Channels for New Categories, will share how BAT is:
Operationalising the capabilities with the necessary operating models, processes, and governance to embed personalisation across all campaigns and digital experiences.
Balancing flexibility with long term brand growth is a challenging task, which requires well thought out strategy and planning. This session will consider how to respond to uncontrollable wider changes while not losing focus of long-term aims. As well as best practice in planning for future disasters.
Brand purpose and aligning a key message can be challenging, however, focusing on purpose-led branding is vital in 2021. In addition, sustainability is a key trend which many marketing teams are focusing on, and in order to stay competitive needs to be considered now. Furthermore, diversity and inclusion are important to portray to consumers, aligning company values with messaging.
Despite a positive outlook for the UK towards the end of 2021 with the easing of lockdowns and vaccination roll-out, marketing budgets are projected to remain low. This session will explore how to make the most out of a limited budget and which areas are key to focus on in the coming years.
CONNECT CMO is invitation-only for marketing executives. Exclusivity lets us cater to your specific challenges and keep you in the company of the leaders driving progress in your field.
We only work with the best in class. All solution providers are thoroughly vetted, and matched to you based on your specific challenges and current projects.
CONNECT CMO Virtual Summit is the digital counterpart to the invitation-only summit for marketing executives. CONNECT CMO bridges you to the information and solutions most relevant to your top priorities.
CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. Our partners are willing to cover the cost of your attendance, in order to gain access to such an exclusive audience.
Your virtual pass includes:
– All sessions and their recordings
– 6-8 one-on-one meetings with vetted solution providers, specifically matched to you
– £300-£500 in gifts upon meeting completion
Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a gift package. All meetings will take place on Zoom and all logistics are handled for you!
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all marketing functions.
Yes! But only for your One2Onemeetings. The summit sessions, however, will all be available to you on demand to watch at your leisure, anytime, any place.
There’s a lot of reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customised to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximise your time and money for the best possible results.