2020 has been a challenging year. From the ongoing global pandemic, to police brutality and systemic racism sparking protests around the world, to disasters caused by climate change and activism around the environment – last year has brought a huge amount of change, disruption and uncertainty.
Beyond 2020: Global Youth – Voices & Futures is an exploration of how the events of 2020 are shaping young people’s plans, beliefs and attitudes for the future.

Please join the Head of Marketing, Growth, Innovation & E-commerce – International for The Hershey Chocolate Company as she discuss new consumer trends from a global lens.

The COVID-19 pandemic impact has been one of the most interesting social, economic, and consumption experiments happening in real time with billions of people overnight changing pretty much everything about their habits. It has already impacted customer behaviors significantly through at least the near-term future. In normal times, customer experience is about making customers happy—with the result that they are more loyal, use products more, and cost less to serve. In the context of COVID-19, superior customer experience means clarity and transparency, support for digital tools with which many customers are still unfamiliar, and providing new products and services for customers in distress. This session will enable delegates to purposefully attract, meaningfully retain, and thoughtfully serve customers by advancing market segmentation.

Diversity in the workplace is no longer an option, so what does that mean for the marketing and communications teams that serve as the public face of an organization? In this session, we’ll take a look at the true meaning of “diversity” and the competitive & creative advantages it holds for marketing success. We’ll talk through the challenges and benefits of building diverse perspectives into the way your teams operate, as well as methods of gathering unique insights from within your organization. I’ll highlight real-life examples of where diversity boosted a company’s efforts to connect with its audiences, and examples of where a lack of cultural awareness lead to trending on social media for the wrong reasons.

In a marketplace where client engagement was largely in person, the global pandemic led to the digital evolution of the Christie’s brand across all touchpoints. From our auction livestream approach to site innovation and AR technology, the brand adopted new approaches to ensure that we could offer our clients the high touch service they expected within the confines of a virtual environment.

Please join the Director, Head of Customer Marketing & Sr. Client Executive for Fujitsu America, Inc. as they discuss best ways to build executive engagement strategies.

For many years across many industries and companies, working relationships between Sales & Marketing teams have often been fraught with friction and conflict. Divergent considerations around budget control, strategic approach, and individual rewards/recognition can sometimes get in the way of achieving organizational profit goals. When you add in the new realities of working in a pandemic, achieving alignment and collaboration can be even more challenging. Join Lamar Johnson, VP of Marketing at National Public Media (the for-profit sales & marketing arm of National Public Radio), as he shares his insights and philosophy for driving collaboration around NPR’s central mission and purpose — to create a more informed American public.

How many times have you struggled to get alignment (and adoption) on insights and models coming out of great data projects? How many times have you murmured “but the data shows that we can…?” If you are someone who can relate to the questions above then this presentation will walk you through the journey of successful data projects from inception to business impact.

The power of community! Brands are challenged with building deep, rewarding relationships and with the growing skepticism of marketing, how can brands beat this strong headwind? Leveraging the power of online customer communities allows you to build strong relationships that allow for just-in-time, meaningful engagements that not only deepens the interaction, but is a joint partnership to improve the overall brand experience. Think about having access to a community of your most engaged customers that is thousands strong and you not only experience increased customer satisfaction, you also inspire loyalists, all while cultivating valuable, quantitative insights that drives growth and improves overall profitability.

The global pandemic has transformed the marketing function in multiple ways. As organizations and individuals re-examine what is most important to them, brands have become more socially conscious and purpose-driven. Marketers must account for these shifts in their initiatives, all while virtualizing their initiatives from start to finish. This session will cover the importance of brand and customer listening in this new environment, as well as agility as a key success factor. It will also address the centrality of a solid martech and strong digital ecosystem, as well as a data-driven approach to measuring results.

Content enthusiasts are on a mission to make content a core capability of an organizations heartbeat. In a quest to deliver personalized customer experiences, we are often drawn to those shiny new objects and sometimes need to be reminded that the basics still apply. A deep understanding of the customer journey and a robust content strategy help deliver useful, useable content throughout the process.
Customer experience certainly does involve content, data and technology, and depending on where you sit in an organization, you may think one is more important than the other. Every great customer experience begins and ends with great content. This discussion will focus on how we bring great customer experiences to life by focusing on the basics – customer understanding and content.