Please join the VP of North America, Global Business Group for Facebook as she highlights ways to leverage tech to build new relationships and adapt for whatever the future may hold.

2020 has been a challenging year. From the ongoing global pandemic, to police brutality and systemic racism sparking protests around the world, to disasters caused by climate change and activism around the environment – last year has brought a huge amount of change, disruption and uncertainty.
Beyond 2020: Global Youth – Voices & Futures is an exploration of how the events of 2020 are shaping young people’s plans, beliefs and attitudes for the future.

Please join the VP of Brand Marketing for Pepsi Co. (Frito Lay) as she discusses maintaining & building strong brand engagment across varying consumer bases.

Marketing teams are tasked with an ever increasing challenge to engage audiences, customers and prospects with experiences across a number of platforms — often with fixed or fewer resources. What are ways a CMO or any leader can meet this challenge? This conversation will explore elements underlying the highest performing teams and look at how a focus on mental fitness and operations can create time and space for Marketing Teams to succeed.

“In every company, Sales and Marketing teams have the same end goal—driving sales and increasing revenue. While this is a team effort, many companies continue to miss the mark when it comes to collaboration which ultimately impacts revenue generation. Breakdowns between the two teams can stem from capacity issues, botched handoffs of hot leads, or poor lead quality.
Fortunately, strategic use of Conversational AI can remedy these problems and help companies reach their revenue goals by better aligning Sales and Marketing teams. Join Rashmi Vittal, CMO at Conversica to discover practical applications regarding how Conversational AI can bring the best out of your Sales and Marketing teams.”

Customer Engagement. Lead Nurture. Get these two things right and you could generate 50% more sales ready leaders for 33% less than other methods. Just send some emails right? You know, it’s far more challenging and it takes a special expert. Blaine Kinsey is a Top 100 lead nurture and customer engagement expert in the world. In this must-attend seminar, Blaine will guide you through:

• What you are getting right with your lead nurture
• How you can improve to get far more ROI from your Customer Engagement
• Best practices for strategy, data, design, copy, and segmentation to help you convert more prospects into customers

Then, he will show you how to make results even better with dynamic emails, measurement and optimization techniques that have delivered millions in client revenue.

Please join the Head of Marketing, Growth, Innovation & E-commerce – International for The Hershey Chocolate Company as she discusses new consumer trends from a global lens.

The COVID-19 pandemic impact has been one of the most interesting social, economic, and consumption experiments happening in real time with billions of people overnight changing pretty much everything about their habits. It has already impacted customer behaviors significantly through at least the near-term future. In normal times, customer experience is about making customers happy—with the result that they are more loyal, use products more, and cost less to serve. In the context of COVID-19, superior customer experience means clarity and transparency, support for digital tools with which many customers are still unfamiliar, and providing new products and services for customers in distress. This session will enable delegates to purposefully attract, meaningfully retain, and thoughtfully serve customers by advancing market segmentation.

Please join the Director, Head of Customer Marketing & Sr. Client Executive for Fujitsu America, Inc. as they discuss best ways to build executive engagement strategies.

The pandemic has forced almost everyone to work remotely….Marketing and Sales personnel included. As this has represented a challenge for many, this short presentation will focus on the positive aspects of it and the take away. Amongst most, marketers had and still have the opportunity to be more efficient, to focus more on digital channels to drive the business, to substantially support sales with an effort to be innovative in a completely changed scenario.

Raise your hand if you have been involved in a rocky sales and marketing relationship. If your hand is up, this session was designed for you. The reality is while these two teams need each other to drive business results, they often don’t experience marital bliss because of competing priorities, misalignments and operational gaps. Let’s fix that! Beth and Eric, will give their personal take on how these two teams can move together as one and drive unified business results.

From targeting Ideal Customer Profiles, to smarter lead scoring and improved up-selling, marketing teams can leverage predictive analytics and AI to align better with sales and revenue goals. This session will discuss how marketing teams are delivering measurable value with AI recommendations within existing CRM applications.

Please join the VP of Global Marketing & Customer Experience for Wolters Kluwer as she discusses transforming your Marketing teams & where to focus team rebuilding efforts.

In a marketplace where client engagement was largely in person, the global pandemic led to the digital evolution of the Christie’s brand across all touchpoints. From our auction livestream approach to site innovation and AR technology, the brand adopted new approaches to ensure that we could offer our clients the high touch service they expected within the confines of a virtual environment.

Content enthusiasts are on a mission to make content a core capability of an organizations heartbeat. In a quest to deliver personalized customer experiences, we are often drawn to those shiny new objects and sometimes need to be reminded that the basics still apply. A deep understanding of the customer journey and a robust content strategy help deliver useful, useable content throughout the process.
Customer experience certainly does involve content, data and technology, and depending on where you sit in an organization, you may think one is more important than the other. Every great customer experience begins and ends with great content. This discussion will focus on how we bring great customer experiences to life by focusing on the basics – customer understanding and content.

For many years across many industries and companies, working relationships between Sales & Marketing teams have often been fraught with friction and conflict. Divergent considerations around budget control, strategic approach, and individual rewards/recognition can sometimes get in the way of achieving organizational profit goals. When you add in the new realities of working in a pandemic, achieving alignment and collaboration can be even more challenging. Join Lamar Johnson, VP of Marketing at National Public Media (the for-profit sales & marketing arm of National Public Radio), as he shares his insights and philosophy for driving collaboration around NPR’s central mission and purpose — to create a more informed American public.

Learn how Chelsea Gribble, Cushman & Wakefield’s Global Head of Creative & Design, is building the business development design team as a global, remote-first team where creative work can be developed anywhere at any time—building systems and process that enable the entire multi-disciplinary enterprise team to thrive. Join Chelsea as she details how she uses her design background to solve business challenges with her team of globally distributed members with the aim to create more impactful, creative work by focusing on process, planning, executing the right work, and effectively collaborating across the world.

The global pandemic has transformed the marketing function in multiple ways. As organizations and individuals re-examine what is most important to them, brands have become more socially conscious and purpose-driven. Marketers must account for these shifts in their initiatives, all while virtualizing their initiatives from start to finish. This session will cover the importance of brand and customer listening in this new environment, as well as agility as a key success factor. It will also address the centrality of a solid martech and strong digital ecosystem, as well as a data-driven approach to measuring results.

How many times have you struggled to get alignment (and adoption) on insights and models coming out of great data projects? How many times have you murmured “but the data shows that we can…?” If you are someone who can relate to the questions above then this presentation will walk you through the journey of successful data projects from inception to business impact.

Please join the Global Head of Strategy & Marketing for Bloomberg Live as she discusses the effect of COVID-19 on live events and what the future looks like moving forward.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker. This age-old quote is as true today as ever. Facebook will tell you that every other conversion happening on your site is because of their ads. So will Google. So will your TV agency. How can you develop a framework to judge true incrementality of your marketing spend, and based on it, set optimal spend levels for each channel? Based on the case study of Grubhub, the nation’s leading food delivery company that sells $5B worth of food a year and grows the active diner base 67% YOY, we’ll explore practical, no-nonsense means to drive measureable growth.

The team at Ibotta has shifted how they think about spend optimization and the role technical teams play in increasing the efficiency and yield of their marketing spend. In this session, learn how they leveraged Machine Learning to drive $5M+ in incremental Net Income.