methinks created a video-based Research as a Service platform to transform how customer insights are injected into business decision-making with a radically better cost structure. methinks helps companies target, qualify and interview customers and prospects via face-to-face video calls in an easy-to-use web-and-mobile app. Captured insights help businesses learn from customers through face-to-face conversations that are moderated, recorded, transcribed, annotated, edited and shared. The methinks RaaS platform allows researchers to conduct surveys, live interviews, closed beta tests and longitudinal studies. Research benefits range from basic CX feedback to deep understanding of customer habits, competitive insights, and lengthy customer lifecycle learnings.