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Mindway AI

Mindway AI is an award-winning software company that creates innovative and advanced tech solutions for fully automatic monitoring and profiling of gamblers, enabling the early and accurate detection of at-risk gambling and problem gambling. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators and governments to supply state-of-the-art early detection and intervention solutions for safer gambling. Tested and validated by GLI, Mindway AI’s solution GameScanner detects 88% of problem gamblers compared to ratings by expert psychologists.


  • EGR Nordics Rising Star 2020
  • Compliance Innovation of the Year 2020, Global Regulatory Awards
  • Innovation and Responsible Gambling 2018, EGR
  • Industry Innovation of the Year 2018, Gaming in Holland
  • Winner of Paddy Power Betfair Innovation Competition 2018

Products & Services

  • Player profiling and monitoring 24-7-365
  • Detecting at-risk and problem gamblers early and accurately
  • Based on neuroscience and artificial intelligence
  • Gamified self-test providing individualised advice
  • Analysing decision-making behaviour during gambling
  • Based on neuroscience and cognitive science
  • Brain training game to keep gambling safe
  • Training inhibition control for a more normal response to impulsivity
  • Based on cognitive psychology

Industries Served

Online and land-based
  • Sports betting (all types)
  • Casino (all card and table games)
  • Slot machines
  • E-sports
  • Lotteries
  • Poker
  • Virtual games
  • Fantasy
  • Bingo

Clients Include

  • Flutter Group
  • Entain
  • Holland Casino
  • CEGO
  • Omnigame
  • Royal Casino
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