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A global organization, Symplify is the leader in cross-channel Marketing Automation & Conversion Optimization for marketers and CRM teams. We have over twenty years of experience in the world of digital acquisition and retention. We’ve been around since before MA & CRO became buzzwords and the reason we know that, is that we were the first company in Scandinavia to automate flows for our customers. Only back then, we called it “event-driven marketing”.

Our primary verticals are iGaming, Fintech & NGO. In other words, highly concentrated industries that have to leverage and maximize their data to gain the edge. High acquisition costs are nothing new to us or our clients, and working together with our customers has helped them achieve marketing-leading ROI every time.

Our why is derived from an understanding that everyday work should be simple, inspiring & empowering. There’s never a shortage of ideas, so there should never be a shortage of execution.

Born in Stockholm used globally.

Products & Services

  • Marketing Automation
  • CRM
  • Conversion Optimization

Industries Served

  • iGaming
  • Fintech
  • NGOs
  • Ecommerce

Clients Include

  • William Hill
  • GIG
  • Leo Vegas
  • Mr Green
  • Scout Gaming Group
  • Novoline
  • Mega Rush
  • Betsson (Zecure)

Client Testimonials

“Having worked with Symplify on several different projects, I can honestly say that I have never looked back and will always recommend the communication tool to any business wanting to communicate with their customers. The testament to this is when I joined my current role there was another provider contracted to do the role that Symplify provided so flawlessly for me in my previous position. Within less the 6 months after having tried to use the competitor tool, which was complex and not user friendly, I rectified this problem and once again resumed a partnership with the team at Symplify, the reasons for this are quite simple – reliable, easy to build, effective communications – exactly what any business development, retention or support team want from a communication tool. Furthermore, they provide insightful data on your communications and are always open-minded to their client’s suggestions, they find solutions – not problems. I highly recommend the product and even more so I recommend their team, every one of which is a pleasure to work with.”

– Raquel Goncalves, Management of CRM & Casino,

“The best Marketing Automation and CRM tool available.

I have previously used Silverpop, Sendgrid, Salesforce and Selligent. They all were great, but lacked the ease-of-use and UX part that Symplify really has nailed down. Symplify has made it possible to manage full customer lifecycles and marketing automation without the need for big CRM teams.

Very simple to learn without any prior crm, technical or html knowledge. Great UX with logical steps and everything easy to find. The Expertise pages give full guidance on everything with simple step-by-step and video instructions.

The Symplify Email editor is by far the best, you can drag and drop and build a beautiful email in just minutes.”

– Malou Neguembo. Head of CRM, MegaRush
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