We’ve answered a few FAQs to get you started. Still have questions? Please don’t hesitate to reach out!
The Best Solution Providers
Meet one-on-one with the partners best suited to tackle your unprecedented challenges.
Over 30 Speakers
Learn from the leaders driving mobile innovation in an ever-changing climate.
Since it isn’t quite safe to treat you to a high class hotel, enjoy some high class swag.
Using the same data-driven matching logic as our in-person events, we take the legwork out of finding new partners. Meet directly with companies vetted specifically for you to confidently tackle your challenges, within your budget and time frame. There is a minimum of 6 meetings, and no maximum.
The challenge of digital is no exotic location, no 5-star dining, and no face time. But we do have a quite brilliant system to reward you with SWAG. Take all 6 solution provider meetings and we’ll thank you generously. Climbing the ranks is hard; you’re well-deserving of an exceptional experience, no matter the limitations.
Watch it when it’s released, or later on demand. Your experience is up to you.
There is no denying we’ve reached a new era of media buying. With the introduction of app tracking transparency (ATT) and iOS14.5, audiences today are no longer the same as they were before. Ads have become randomized with audiences more broad. How can we harness creative and media buying strategies to realize our top performing ads?
The changing tides of platform conflict and privacy will have a profound effect on advertising monetization, beginning with the implementation of Apple’s App Tracking Transparency framework in iOS 14.5. The disciplines of programmatic monetization, direct sales, and partnerships will all shift drastically based on new scarcities in the marketplace. Learn how WeatherBug, a US-based weather media company that reaches 15 million users each month, is building towards a starkly different advertising landscape than the app ecosystem affords today.
As app brands grow their marketing, many reach the point of diminishing returns in traditional (digital) channels. For many, both linear TV and OTT are of interest, but present a new challenge in what is viewed as an old-school medium. Learn some proven tactics to determine channel/product fit and execute a strategic performance-focused test with true scale potential.
With employers struggling more than ever to find qualified candidates, ZipRecruiter’s product team is dedicated to creating a stickier job search experience. This talk will focus on the benefits of recurring surveys to capture user sentiment, trade offs between different survey design decisions, and establishing actionable insights to drive retention.
Companies like Zoom, Slack, and Amplitude aren’t overnight successes. These companies are surviving and thriving during the pandemic because they prioritized investing in their products during the rapid acceleration of digital transformation. By putting their product first, these tech underdogs have established market leadership in categories where the tech giants FAANG—Facebook, Amazon, Apple, Netflix, and Google/Alphabet—have unfair advantages, such as massive distribution, virtually free offerings, and room for growth. Product visionary and Silicon Valley investor SC Moatti can share how these companies are winning against FAANG by building more innovative products and elevating product leaders to the C-suite, turning their product teams into a competitive advantage.
The handoff between marketing & product for mobile apps can be challenging; where does marketing end and product begin? Will this promotion create an inferior user experience? Over the last year, we’ve transitioned to working in a matrix system that embeds marketers on product-led teams to create an effective cross-functional way of working. In this talk, I’ll walk through the strategies and principles we employed to set marketers and product managers up for success.
In this 20 minute presentation, Enric Pedró, reviews the best strategy to improve an app mobile store presence. Going beyond the basics of the App Store vs Google Play differences, Enric covers several methodologies and tools to effectively optimize your app visibility and store conversion rate.
Trust should be fundamental to your design thinking when building product. Think about building transparency, reliability, and accuracy into the features you build. In the smart home industry it comes down to a simple question – if you can’t trust what you see in the app, what’s the point of having a connected home?
Opportunity: Expanding the revenue by increasing CR, subscription price, and subscription retention. Challenges: Technical complexity & effort for deploying is very high (6-12 month of implementation
Want to learn how to design creatives that bring highest conversion and LTV? I will discuss the creative process from competitor research to brainstorming and final creative production, creative formats, where to look for inspiration and which tools to use for creative intelligence.
Every growth and performance marketing manager knows the challenge of scaling advertising and marketing activities/channels while keeping the LTV : CAC ratio intact. In my talk, I’ll share the approaches that we’re using in product and marketing that help us scale wisely and, in most cases, profitably.
Most performance marketers do not explore the different ways that organic and/or brand traffic can amplify your paid performance. By reviewing the various channels your brand engages with your users, it is possible to find new ways to leverage your brand to help increase conversion on our paid campaigns. This presentation focuses on how Weee! utilize brand stories to help increase our social/brand awareness, that led to a direct, positive impact on paid marketing.
Opportunity: Cannibalization is an old-time retail metric that is being slept on sometimes in other industries. It can be put to a good use in monetisation analysis and help make informed decisions about the offer strategy.
Anna Yukhtenko, Senior Analyst from Hutch, is here to share some valuable tips and tricks about how to calculate, evaluate, and maybe – just maybe – try to mitigate cannibalization. And yes, it rhymes.
As the advertising ecosystem prepares for the future of measurement in a post-IDFA world, join Mike Shields, Host of Next in Marketing podcast as he dives into the world of Predictive Analytics with mental fitness app Calm’s Data Scientists, Ben Paul and Evan Baker, and Brian Quinn, President and General Manager, North America at AppsFlyer.
MAU CONNECT is invitation-only for mobile executives. Exclusivity lets us cater to your specific challenges and keep you in the company of the leaders driving progress in your field.
We only work with the best in class. All solution providers are thoroughly vetted, and matched to you based on your specific challenges and current projects.
Highly targeted, invitation-only events for Heads of Growth Marketing, Mobile, Apps and/or Marketing from consumer facing brands who have active or planned mobile apps of scale.
MAU CONNECT Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.
Your virtual pass includes:
– All sessions and their recordings
– 6 or 8 one-on-one meetings with vetted solution providers, specifically matched to you
$300 or $500 in swag upon meeting completion
Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have a listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all mobile functions.
Yes! But only for your one-on-one meetings. The summit sessions, however, will all be available to you on demand to watch at your leisure, anytime, any place.
There’s a lot of reasons to attend! For starters, MAU CONNECT Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable and sticking to your budget is more important than ever. MAU CONNECT is designed to help you maximize your time and money for the best possible results.