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12traits is an end-to-end experience management platform that empowers game companies to create experiences that deeply resonate with their players on every step of their journey, from marketing creative to in-game engagement.

From creating new games, tapping into new audiences, testing marketability, scaling existing audiences, and delivering best-in-class creative, 12traits makes player’s psychology (personality, values, motivators, pains, needs, etc.) measurable and actionable to unlock the true LTV potential of your game and audience.

Products & Services

Frequency Creative Management Platform that combines your creative assets with your players’ psychological Personas independent of IDFA. What our customers already achieved:
  • 50% lower CPIs
  • 400% higher ROAS
  • 25% higher IAPs from players coming in through optimized ads
Navigator Market Intelligence Platform that helps to understand your target audience based on games, apps, brands, IPs, etc. before you even have a single user. What our customers already achieved:
  • 50% faster development for new games
  • 14% higher early retention upon global launch
  • Reaching previously untapped audiences of up to 2M DAU for new games
Traits Audience Intelligence Platform that helps you to understand the human beings behind your players, identify different Player Personas and derive actionable insights to tailor your experience towards your audience. What our customers already achieved:
  • 15% spend increase in events
  • 10% higher engagement in events
  • 20% higher FTUE / onboarding funnel completion and retention

Industries Served

  • Gaming
  • Entertainment
  • Healthcare

Clients Include

  • Electronic Arts
  • Tilting Point
  • Jam City
  • Mobilityware
  • Super Evil Megacorp
  • Mythical Games
  • GoFundMe
  • Supercell
  • Rovio
  • Voodoo

Client Testimonials

“This was everything I needed at Activision and never had. You have no idea how much money this would have saved us. I seriously am in love with this tool. Soon the question will not be about whether a company has 12traits or not. It’s going to be a must have just to compete. The big question will become how well you can use 12traits.”

- Lisa Welch, Advisor Mythical Games, Former VP of Strategy Activision

“This goes far beyond research and behavior. You can actually understand different audiences as well as how valuable they are in any part of the market you’d want to research. Companies that don’t use 12traits will be at a huge disadvantage.

- Michail Katkoff, Founder and CEO of Savage Games, former Head of Studio Rovio
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