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Adikteev is the leading software and services provider for performance-driven app marketers. We help the world’s top spending app publishers increase retention, reacquire churned users and drive incremental revenue. Leading apps such as Product Madness, Belka Games, and Joom rely on us to deliver made-to-measure strategies, creatives and algorithms. By combining science and creativity, we deliver best-in-class playable and interactive ads paired with predictive analytics tools and algorithmic segmentation capabilities. We believe in measurable and transparent results that increase user LTV and fuel business growth. Our 80+ employees are located in Paris, New York and San Francisco.

Products & Services

  • Activate new users by getting installers to complete their first valuable action and prevent churn
  • Upsell active users by driving incremental revenue and boosting in-app actions
  • Keep your valuable app audience with custom cross-promotion campaigns
  • Run incrementality tests to give a full view of performance
  • Build custom interactive and playable ads
  • Build custom prediction models such as user lifetime value, churn probability and optimal bid price

Industries Served

  • Gaming
  • Ecommerce
  • On-demand
  • Services
  • Entertainment

Clients Include

  • Scopely
  • Interactive
  • Ibotta
  • Playstudios
  • Turner Media Group
  • King
  • Amazon
  • Takeaway
  • Playtika

Client Testimonials

“Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.”

- Krisztina Simon, Retargeting Lead at Product Madness

“Adikteev has been so thoughtful in defining and executing a strategy that makes sense considering the requirements of a premium fashion e-retailer.”

- Maximilien Von Weisberg, Senior Traffic Manager at Shopbop

“We’ve been very impressed with Adikteev’s transparency, openness and attention to detail. They’ve been extremely responsive to our app’s needs, and their expertise has helped us protect our user acquisition investment and better target our users.”

- Nick Cullen, User Acquisition Manager at GameHive
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