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ironsource

ironSource is a leading business platform that enables mobile content creators to prosper within the app economy. Since ironSource’s founding in 2010, ironSource has focused on empowering customers to grow, engage, monetize and analyze their users to create scaled and sustainable businesses. The ironSource platform allows game and app developers to focus on what they do best, creating great apps and user experiences, while we enable their business expansion in the app economy. In addition, ironSource provides telecom operators enriched on-device engagement with their users, allowing them to actively participate in the app economy. Read more at http://www.ironsrc.com.

www.ironsrc.com

Products & Services

  • App Monetization
  • App Mediation
  • In-app advertising campaigns
  • On-device app distribution
  • Creative development (Luna Labs)
  • Ad quality reporting (Soomla)

Industries Served

  • App and Game developers
  • Agencies
  • Brands

Clients Include

  • Zynga
  • Jam City
  • Activision
  • Kongregate
  • Audiomack
  • Weatherbug
  • Atom Finance
  • Omnicom Media Group
  • WPP

Client Testimonials

“Even with our extensive knowledge about user acquisition and running campaigns on a large scale, we didn’t have the ability to bid as granularly and with as little oversight as the optimizer. The ironSource ROAS optimizer helped us increase scale while improving quality – all with very little manual effort. “

- Tom Collard, Performance Marketing Manager at King

“What we’ve seen with ironSource mediation and in-app bidding, in terms of performance, has been strong. When you combine that with the A/B testing tool that ironSource has, it’s really powerful. We spend a lot of time looking at yield and doing yield optimization. That is a huge time sink for a lot of our teams. With in-app bidding, we’ve been able to shift the focus to more on a product perspective which is fantastic and, ultimately, that’s something that is Jam City’s vision.”

- Kiel LeBaron, Monetization Manager at Jam City

“Since we partnered with ironSource many years ago, they’ve been fully aligned with our business KPIs and committed to our success. We view ironSource as an extension of our UA team. The playable ad ironSource created for EverMerge was essential in scaling the campaigns from launch day – accounting for 87% of the game’s installs with 2x the IPM of the video creative. All in all, the rigorous testing framework ironSource implemented for us in soft launch set the foundation for our worldwide launch success.”

- Sebastien Petit, Director of User Acquisition at Big Fish
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