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Yodel Mobile

Yodel Mobile is the leading global app growth consultancy named App Growth Team of the Year 2020, and Mobile Agency of the Year 2019. We do two things: we launch and scale apps.

Since our inception in 2007, we’ve worked with hundreds of App businesses and launched and scaled over 300 apps including start-ups, scale-ups and enterprise clients.

App marketing can benefit businesses that need support as they launch into the market, but it can also superboost the growth of established businesses, including those looking to stay in leadership positions and those looking to challenge the frontrunners.

We provide an end-to-end app marketing service, with the ability to adapt to the clients’ needs and provide bespoke projects that can cater to the full app marketing spectrum or take a deep dive into select areas the client wants to focus on.

Want to know more? Let the App Growth Team of the Year plug in as an extension to your business!
Products & Services Our App Growth Services: App Launch and Scale Program:
  • Our award-winning Launch and Scale Program is the most comprehensive and effective model for app success that exists within the market today - a guided shortcut to app success. The holistic program covers launch strategy, analytics/marketing automation/attribution setup, ASO, monetization and product CRO.
Paid User Acquisition:
  • Our acquisition specialist will plan and execute campaigns in collaboration with our trusted acquisition partners from Facebook, Google, Apple and more. We have been successfully running effective campaigns for over 10 years across the globe and in every industry.
App Store Optimization:
  • We’ll yield the full impact of ASO on your app through data-led solutions and unrivalled ASO expertise, enhancing visibility and conversion in the app stores.
Advanced Growth Strategy:
  • Our growth consultants will consult you on complex growth issues including retention & engagement, data, marketplace intelligence and competitor analysis.
Some of our key deliverables include: ACQUISITION Paid Media
  • Channel recommendation
  • Media plan
  • Forecasting
  • Tracking testing
  • Campaign setup
  • Campaign optimization
  • Weekly reporting
  • Creative planning
  • Creative messaging strategy
  • Campaign experimentation (AB)
  • Brand development
  • Fraud analysis
  • Partner management
  • Advanced behavioral insight
  • 3rd party tool optimization
  • Advanced UA Optimization
  • ASO health check
  • Copy recommendation
  • Performance report
  • Discoverability boosting
  • Screenshot mockups + recommendations
  • Marketplace intelligence audit
  • Video storyboard
  • Quarterly ASO growth roundup (360)
  • Play Store experiments
  • App store feature guidance
  • Advanced tool integration
  • Benchmarking and performance analysis
  • Web to app conversion
  • Topline social media review
  • Deep Linking recommendation
  • App Clips
  • Sharing recommendations + mockups
  • Developer spec
  • Impact reporting
  • Tracking guidance
  • Competitor audit
  • Optimization recommendation
  • Implementation testing
App Review Management
  • App Review Management recommendation and mockup
  • Impact reporting
  • Competitor audit
  • Optimization recommendation
  • Implementation testing
  • Sentiment reporting
  • Onboarding recommendation and mockup
  • Competitor audit
  • Tracking guidance
  • Impact reporting
  •  A/B Testing
  • UX Audit
  • UX recommendation
CRM & Marketing Automation
  • Recommendation
  • Spec sheet
  • Campaign setup
  • Campaign testing
  • Reporting
  • A/B Testing
  • Competitor audit
  • Upsell recommendation
  • AB testing strategy
  • Campaign set up
  • Growth forecasting
DATA Tool Setup (Martech) Tool recommendation
  • Tool spec
  • Tool testing
  • Data architecture
  • Naming convention
  • North Star Metric
  • Metrics for growth
  • Success framework
  • Category benchmarking
  • Tracking review
  • Training
  • Dashboard setup
  • Feature update training
  • Onboarding
Data Science & Reporting
  • KPI reporting
  • Funnel analysis
  • Cohort analysis
  • Advanced growth reporting

Industries Served

We are industry agnostic, working across all industries with strong experience in:
  • Fitness
  • Health & Wellness
  • Travel
  • Entertainment
  • Education
  • Publishing
  • Finance
  • And more!

Clients Include

  • Gymshark
  • NBC Universal
  • Fujifilm
  • The Economist
  • Kuda Bank
  • Trivago
  • Channel 4
  • Stereo
  • Buxbo

Client Testimonials

“My Theory Test with James May is our first app. As a result, although we’re not new to the techniques of mass market communication, we were entirely new to the black arts of mobile marketing, holistic growth strategizing and App Store Optimization.

We talked to a number of potential mobile marketing agency partners and Yodel stood out on every count. They’ve been closely involved in every stage of the app’s development – and have become a vital part of our team. We couldn’t have got to this point without them.”

– Gus Colquhoun, Director, Splink Industries

“Working with Yodel has been invaluable to us. The Conditioning App is our first step into the public tech space, and we wanted to do it properly. Yodel’s support ensured this happened and aided our launch.

The Yodel team took the time to understand what we wanted to achieve business-wide for the app, as well as the KPIs specific to the app itself. With the app not being the core of the business, it really needed to be able to be profitable on its own while also acting as an acquisition channel for the main business. Yodel understood this and helped tailor any marketing with this aim.

Having an external “arm” to the team meant they could have a different approach and view on tactics we wanted to adopt. This meant we justified what was needed while being challenged enough.”

– Chris Freer, Head of Loyalty, Gymshark 

“When we started, we didn’t have a digital marketing team of our own. We were wholly reliant on Yodel Mobile. They were essentially our internal team but knew that our end game was to build our own team. Even as we were building out a team, they were collaborative. There was a smooth transition in the end.

They were skilled and open about challenges but also came to us with solutions. Their team was on the ball, watching everything intently to look for the best use of our capital. They assumed that the capital that we were deploying was their capital, and I appreciated that.”

– Lee Evans, CEO, Afin Technologies
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